Everything costs a million pounds right now. We’re all tightening our belts, working hard, and feeling the pinch. If your podcast isn’t making you money right now, it might feel like a luxury you can ill afford.

But today I want to show you why recommitting, and reinvesting your time and energy into your podcast could be the best thing you do for your business in 2023. And it needn’t cost you any money… in fact, it might save you some.

Key points

• Make your podcast the value centre of your business.
• Everything you do should be in service of one problem or question that your listener is dealing with.
• Specificity is key.
• Your podcast is your most valuable asset because it's at the intersection between utility and personality.

Links

• Calmer Content Marketing
• The three-act structure for creating podcast interviews that keep listeners coming back
• Offers that sell during tough economic times – Jereshia Said