0:05

Hey everybody , welcome to the Herdfit Podcast

0:07

with Dr Sam Rhee and myself , Coach

0:10

David Silverson . His podcast is

0:12

aimed at helping anyone and everyone looking

0:14

to enhance their healthy lifestyle through fitness

0:16

, nutrition and , most importantly

0:18

, mindset . Alright

0:22

, welcome back to the Herdfit Podcast . I am

0:24

Coach David Silverson . I'm here with my co-host

0:26

, Dr and Coach Sam Rhee , and we

0:28

have one of the most famous people and most

0:30

important people in CrossFit

0:33

space right now because of huge news

0:35

that just dropped a few days ago , and

0:38

we have on the director of the

0:40

co-director of the Legends Championship

0:42

, but also the co-director of the new CrossFit

0:44

Masters Games , Joe Linton

0:46

, coming in with us from California . Joe

0:49

, what's up , man ?

0:51

What's up , guys ? How you doing ? Thanks for having me on .

0:52

It's always fun to chat with you guys , a

0:55

repeat guest . We had him sitting

0:57

between us just a few months ago talking

0:59

about the 2023 Legends Championship

1:01

and that was awesome to see him come

1:03

out there and show us his support

1:06

, and we're going to try to just get

1:08

some information out , because there's a lot of questions

1:10

. I'm going to read through some of the ones that I found

1:12

on social media , which I would advise

1:14

you to stay away from as best you can . Let

1:16

me filter that for you , because there's a lot of dumb

1:19

questions on there too . But

1:21

the news just dropped that

1:24

we have the date and location

1:26

for the 2024

1:28

Masters CrossFit Games

1:30

and we already knew that

1:33

you guys were going to be running the show with

1:35

CrossFit support and CrossFit's backing

1:37

. But this is still going to be Bob and Joe's show

1:39

and your staff . And how

1:42

long was this under wraps

1:44

? Because there were rumors that this was going to be

1:46

right after the CrossFit Games

1:48

. We knew that it couldn't go too deep

1:50

into the fall . When did you guys

1:52

really kind of sign , seal , deliver

1:54

that it was going to be in Birmingham , alabama

1:57

, august 29th to September

1:59

1st . Last

2:03

Sunday At least just a few

2:05

days ago .

2:08

Last Sunday is when the

2:12

contract was signed and

2:14

we immediately let CrossFit

2:16

know so we can

2:18

touch their media team , plan the announcement and

2:21

get everything set up . So I think it was what

2:23

Three days after Okay

2:25

, all right , that's quick , quick turnaround

2:27

it was officially announced which

2:30

was needed . We really wanted to get that

2:32

information out so that people can plan

2:35

the year and get ready for it and , yeah

2:38

, we're super exciting to finally get that announced

2:40

officially and get the contract signed . So

2:42

we know the space ran , we know the dates that we have

2:44

and we can really start to get to the

2:47

logistics of planning .

2:50

Can I ask whether did it come down to like a

2:52

Final Four ? Top Three

2:54

was Birmingham .

2:56

I thought there was a second place . You were thinking about Orlando

2:59

, I heard last month . Is that true ?

3:02

Yeah , we were trying to get

3:04

with Orlando . I

3:07

want to say that the

3:09

original dates we wanted was

3:12

the week before , so we

3:14

wanted to be one week before teenagers

3:16

and I believe it would then be two weeks

3:19

after the

3:21

pros Yep Games , and

3:24

that didn't work out . So Orlando , they had like

3:26

a possibility of availability

3:28

but

3:30

they kind of ghosted us . I want to say

3:32

, I think another huge event

3:34

that took on

3:36

more space came in and swept up the whole

3:38

thing .

3:39

Okay , that's what .

3:39

I think happened . Okay , it didn't work out , so

3:45

that kind of got really

3:47

difficult . Just because convention

3:51

centers in California , the cost

3:53

is insane . So we're like God we can

3:55

set up an outdoor thing where we have half and half , but

3:58

then soccer took like

4:00

everything right away . So

4:03

you really need more than just

4:05

a year or eight months , six

4:08

months , to sign

4:10

a convention center or a place the

4:12

size that we need . Got it . So

4:14

we're already planning for next year .

4:17

I mean it's great that you guys have . I think one

4:19

of the reasons why you guys were given this responsibility

4:21

is you have experienced

4:24

negotiating with cities and different locations

4:26

and scouting locations and you truly

4:28

do know what's needed

4:30

, right ? I think that's a really important

4:32

variable for everyone to know

4:34

how you guys know

4:36

what is truly needed to run a good

4:38

operation with which is going to

4:41

be , in terms of

4:43

volume of athletes , the biggest

4:45

event when you're talking about the games . Teens

4:48

and the pros have a fraction

4:51

of the amount of people that you guys are

4:53

going to be dealing with because the amount of age

4:55

groups and the increase in the amount

4:57

of people that are competing . So there's a lot of variables

4:59

that go into this and I think a lot of people are unaware

5:01

of how much does that really weigh into

5:04

scouting locations and

5:06

what you guys had to really find ?

5:10

Oh man , it is honestly

5:13

probably the most important thing . We need

5:15

this space right To

5:17

get through and to make this

5:19

a true games test . Like

5:22

you guys know , legends and

5:24

the space we take up

5:26

is probably

5:30

less than 50%

5:32

of the space that we're looking for for the master's

5:34

games . Okay , we

5:38

need three fields of play going on the entire time

5:40

and each field

5:42

needs to be 20 lanes and

5:45

that's to make sure that one we

5:47

hit the mark on getting

5:50

a true games test . So

5:53

that means something that legends kind

5:55

of has always missed and that we're actually going

5:58

to fix this year . But also there's some creativity

6:00

. Creativity is a longer test . I

6:03

think that's 20 , 25 minutes plus

6:05

so

6:07

that'll be present at the master

6:09

games and with that

6:11

you need time and space . So

6:13

your location needs

6:16

to be 100,000 square feet

6:18

plus just

6:20

to get your three fields of play plus

6:23

a warm up area plus an

6:25

athlete village area

6:27

. Then you got to take an account vendor

6:30

village where people are going to eat and sit

6:32

. So it's got to be big .

6:34

Is this going to be at the Birmingham crossplex , which

6:36

is like 750,000 square feet ?

6:42

Man , it's BJCC . I'm

6:45

blanking on the what it would

6:47

. Actually , I don't think it's the crossplex

6:49

, I think that's . I

6:52

don't think that's it how accessible

6:54

.

6:54

But it's that . How

6:57

accessible is it for just travel ? You

6:59

have a lot of international athletes coming in

7:01

like is it easy to get to

7:03

? What's the lodging like in the area , with

7:06

hotels and to some

7:08

I mean , this is not as important but for spectators

7:10

and restaurants , how is it easy

7:12

to get to Birmingham internationally

7:15

?

7:17

It's easy , in a sense of like you can fly straight into

7:20

Atlanta , which

7:22

is the busiest airport in the world , I believe , and

7:26

it's a easy , you know , straight

7:28

shot , two hour drive from Atlanta

7:30

to Birmingham . If you want to

7:32

jump on a commuter

7:35

flight , you can get into straight

7:38

into Birmingham . But it's

7:40

much like I want to say it's like Madison . You know , it's

7:42

not like you can fly direct into Madison

7:44

with every airline . You

7:47

got to jump on a little commuter flight from somewhere but

7:49

it's

7:51

easy to get to . Now the convention center is right

7:54

next to two major hotels , the Weston

7:56

and the Sheraton , which we're working on deals with

7:58

them to secure a room , blocks

8:00

and everything already and that

8:02

kind of sandwiches . The convention center

8:05

downtown area I haven't been , but I

8:07

heard that there is some . Really there's a really

8:09

cool street that has some

8:11

kind of like a very mom

8:14

and pop downtown Madison

8:16

, esque or small , you know , small town

8:18

. Feel that you know we're going to start working

8:20

with , to kind of , you know , spread

8:23

out the event from itself into the streets

8:25

so that it goes like a full festival kind of like

8:27

a water was , kind of like the games in Madison

8:29

type of bill . Yeah

8:33

, it's going to be . A lot of people are going to be surprised

8:35

by how welcoming

8:37

Birmingham is to the CrossFit community

8:39

.

8:40

It has . It's the Birmingham Jefferson Convention

8:43

Complex and that's

8:45

220,000 square feet of exhibit halls

8:47

, meeting space , ballrooms , has

8:49

four entertainment venues stadium , arena

8:51

, concert hall and theater . And then you mentioned

8:53

the Sheraton in the Weston Birmingham . It's basically

8:56

downtown Birmingham .

8:58

Yeah , now , now

9:01

that you guys have this locked in , what's

9:03

the next stage for you guys as

9:05

event organizers ? Is

9:08

it all in on programming ? Because

9:11

that that's going to be a big part

9:13

of year one for this , and

9:15

I really I hope everyone knows this that

9:17

you guys deserve a multiple year shot

9:19

at this . You guys are ready . There's

9:22

no question . I'm sure

9:24

that there are going to be some subtle and

9:26

maybe even some major differences between this

9:28

and running legends . That

9:30

there's no question you guys deserve

9:33

multiple years at this . What is your plan

9:35

as organizers at this

9:37

point , now that you have one of the more complex

9:39

things already figured out ?

9:43

So it's a good question . So , programming

9:45

, you

9:48

can kind of program most of

9:50

it without knowing exactly

9:53

where you are . I mean , if you're dedicated

9:55

to the space that you want , you can

9:57

start programming that right away and

10:00

then you leave a little . You know , you leave

10:02

some space or some wiggle room to

10:05

make some edits , to make some enhancements , if you

10:07

will , based on where you're going to

10:09

be and

10:12

you know , can you be outside ? You have to be full inside

10:14

as it goes to a pool , as it goes to an

10:16

open water setting . So

10:19

you leave some space in there for that . On

10:23

logistics side , now it's like we can finally

10:25

get cracking on logistics , which we

10:27

have enough , we have more than enough time to do that . It's

10:30

like securing heavy machinery for

10:32

a setup breakdown , you

10:35

know , getting this information to

10:37

sponsors , which is important to make

10:40

sure that they are . They've kind of

10:42

secured the dates that we've told them , but

10:44

we weren't able to like tell them where

10:46

we were , and so now it's like they can

10:48

start signing contracts and start really getting involved

10:50

in the planning for them , which is a big

10:52

deal . Then

10:56

, yeah , programming those most important , kind of most important thing . Right

10:58

now we're working along with Boz and

11:00

his team , which has been awesome

11:02

. That's awesome Both for

11:04

it . It's super cool , like , if

11:06

you like , programming kind of nerd out on

11:08

it and then knowing that you got rogue

11:11

, you know rogue equipment , rogue

11:13

fitness as your equipment sponsor , you

11:16

know you kind of you're going to get what you want and

11:19

it really opens up a lot of opportunities

11:21

to you know , test the athletes

11:23

and harder , funner

11:26

, more exciting ways . Yeah , and

11:28

I think what Boz and his team has been a really pinch

11:31

me more Cool experience .

11:32

In January you said you had finished your

11:35

third draft of your programming and you

11:37

were about to send it to Boz , but you said you go

11:39

through like 10 to 15 drafts

11:41

before you're totally done with

11:43

it . How far are you ?

11:46

So it's cool . So

11:48

the 10 to 15 , what we learned , bob and

11:50

I , so the 10 to 15 drafts , is

11:53

like we

11:55

do that on paper and we

11:57

kind of talk through it and it

12:00

comes out really well . And

12:04

Bob's and his team , they

12:06

showed us a much more scientific

12:09

and , you

12:12

know , built out method

12:14

to like view your programming

12:16

and kind of where it lies on

12:18

. You know what movement

12:20

is prescribed , what would you write out ? What movement

12:22

did you write out ? And then

12:25

where does it fall in the workout ? And how many

12:27

times are you using a domestic ? They went . How many times they're

12:29

using a single modality ? How many times are you using

12:31

a weightlifting ? And then they really like

12:33

slightly , show you data and

12:36

we're like , oh so

12:39

much , so much faster . That's so

12:41

we get to that . We get to that point . It just takes

12:43

so much longer . And we're like , wow

12:45

, I think this is gonna cut the need

12:47

for edits in half . So

12:50

right now , we're only up , we're only at five and

12:53

it's already so much

12:55

better . And we're like , okay

12:57

, this is something that we're going to Try

13:00

to replicate for legends , obviously and

13:03

continue to use . Going forward with the games .

13:05

That's really cool . That's like taking a

13:07

game to the next level .

13:09

Yeah , and it was , you know it's . I

13:12

don't think that that is something that Bob and

13:14

I , to be honest , ever would have got

13:16

to right , like absolutely what we got

13:18

is working . We're gonna continue to do working

13:20

like this , we're not , you

13:23

know . You know I don't want to fit anyone but computer

13:25

nerds and we're not gonna be like

13:27

, oh , let's , let's make a plot map and

13:29

listen that , yeah , but

13:32

wow , that's great , really that was

13:34

really fun .

13:34

That was the best part so far . You know what that's like . It's

13:36

like the . It's like the . It's Super Bowl Sunday

13:38

right today . And it kind of it brings

13:41

me back to this whole football is you

13:43

have your old-school football guys that know

13:45

the game really well and there it's really being blended

13:48

in with analytics now and what we would

13:50

call computer nerds . And you know the

13:52

, the , the teams that do it right , the

13:54

teams that are playing today have really properly

13:56

blend , blended that ability

13:58

, that intellectual ability to take

14:01

all this data and Really

14:03

help streamline the process of

14:05

the crossica , the football guys . You are the cross

14:07

it guys , the , the . We know cross

14:09

it guys . There is a way , a proper

14:12

way to blend the two and that's what that

14:14

sounds like , what you guys have going on a 100%

14:18

.

14:18

You know , it feels like what I just watched recently

14:20

, a couple months moneyball . Oh yeah

14:22

, that's where it all started . Yeah , like that

14:24

. Yeah , that's like right there , it's like okay

14:26

.

14:27

That's so cool , that's . That means you're

14:29

Brad Pitt , though , and then Bosman

14:31

is the Jonah .

14:32

Hill , jonah Hill , that's not nice so

14:38

.

14:39

You said it .

14:42

The , so we're never gonna talk to Bob again . I guess

14:44

, Now

14:46

you , I think last time we talked

14:49

on air , I think you guys said you

14:51

were gonna have some say

14:53

in the semifinal . Programming is this

14:55

and they're gonna have a bit more

14:57

of an open and quarter final , without , without

14:59

getting anyone in trouble . The programming

15:02

that's leading up to the games and this process that you're

15:05

going through is this all-encompassing

15:08

Games , some eyes , quarters

15:10

open , because if you

15:12

have something that you truly want to run at the games

15:14

but it doesn't necessarily

15:16

relate to what's going on prior

15:18

to does that , could that ruin

15:21

a plan that you have for a workout ?

15:26

Yeah , it does it . I mean . So

15:29

we already we've already dealt with this and you know

15:31

so we programmed semi-finals and games

15:33

. We set up our you know our initial drafts and went

15:35

through a couple revisions on both . We

15:39

talked to Bosman on both and

15:41

like , for instance , one of the workouts that

15:43

we programmed in semi-finals , we

15:46

had to make some edits because it was Basically

15:48

a workout that they , you

15:52

know , very close to a workout that was in quarters , got

15:54

it . So we're like , okay , you know , cool , make sense , yeah , yeah , but

15:56

um , for both semi-finals

15:59

and games , we Program

16:01

more workouts than was , you know , that

16:03

are gonna be used . Okay , so

16:06

Just kind of to , you

16:08

know , work around those instances , but

16:11

like we don't nothing about the open and

16:14

quarters , it's better .

16:16

It's probably better than on yeah 100%

16:19

.

16:19

That's what I would prefer . Yeah , like

16:21

, I think in the beginning of the talks , you

16:23

know , and when we first started talking to Bosman last

16:26

year in October , I want to say , you know they're

16:28

like , oh , we'll give you some access to you

16:31

know what we're doing in open and quarter-finals

16:33

, and I was kind of like , do

16:35

we need to ? Like I'm totally fine with

16:37

, like hey , we're gonna say some programming

16:39

. You can be like , hey , don't use these , this

16:42

is already being tested . Or hey , we're doing something similar

16:44

, a different way , and we'll just make some edits . Um

16:46

, yeah , it's kind of a

16:48

, it's kind of unique programming , almost

16:51

backwards , right , like the Masters games

16:53

, back to the open . That's

16:56

what we would be used to , like legends , like we

16:58

kind of program the championship and then we'll

17:00

program the online qualifier to

17:03

make sure that people are , you

17:05

know , gonna be you know what we can test where

17:07

it's now . It's almost the reverse

17:09

with the Masters games are like open the games . So

17:12

, um , it's a , you

17:15

would think it'd be the same , but it's pretty

17:17

different and um , it's exciting

17:19

. I like it , you know .

17:22

So what one question I have

17:24

and I'm sure there probably needs to

17:26

be some clarity on this with the , the

17:29

announcement that there's gonna be a team division

17:32

At your get at

17:34

the games . Is this something

17:36

that people are going to have to qualify

17:38

for , or is this sign up like an open

17:40

Registration type , like because

17:42

I know the pros have men

17:45

, women and then they have teams and

17:47

they really kind of have to qualify ? The same way

17:49

, I'd like you know open quarter

17:52

finals , show up to semi finals , qualify

17:54

for it and be top . Whatever

17:56

is , what is your

17:58

process going to be , considering

18:01

everything is online for the

18:03

team division that you have noted in

18:05

the in the post .

18:08

So the teams are gonna be an open

18:10

registration and you have to had

18:14

competed in quarter finals

18:16

, got it . So

18:18

that just gives us , you

18:23

know , that in . So the programming

18:25

then for , like , the teams at the Masters

18:27

games is Gonna

18:29

be kind of based off of that . It's

18:31

kind of like gonna be a little bit

18:34

hard . It's gonna be harder than quarter finals , but

18:36

not quite kind of games

18:38

athlete level makes sense . It's

18:41

a . It's a community event

18:43

and we're calling it a community event because we

18:47

want to provide more opportunities for the Masters

18:49

community to be present and to

18:51

, you know , work out alongside

18:53

the games athletes . You

18:56

know we want to be very clear . You're not considered

18:59

a games athlete . Whatever

19:01

team wins isn't the

19:03

fittest , you know games

19:06

team in the world Got

19:08

. It's a pretty community event and it's used to

19:10

To get give more

19:12

opportunity people can be . But it's also on the flip side , mainly

19:15

get more people present , more eyeballs

19:18

on the competition and that's going to attract

19:20

more sponsors . As

19:23

far as revenue and it's not

19:25

, if you've looked at it purely on

19:27

a revenue base of what the teams brought in and

19:29

the impact they make on , you know , us

19:31

having to get more gear for them , us having to

19:34

get more space for them . Us having to

19:36

do X , y and Z Is

19:38

, if you put , if you're a business man , you'd be like you

19:40

know , bitch , purely in these numbers , we're not doing it right

19:43

, but we , you know it can't . It

19:45

will attract more sponsors , and so that's kind

19:47

of what we saw legends last year with the team

19:49

. We're like it's a huge strength

19:51

, but

19:54

revenue it doesn't make sense . We kind

19:56

of a watch , but we're attracting more

19:59

sponsors because we're a bigger event , right , and

20:01

so it's kind of used to give them . You guys an opportunity

20:03

to compete as a team . If you want to blog , set

20:06

of games , be present , be active and

20:08

then us to be able to go to sponsor

20:10

, be like , hey , we have nearly 700 masters

20:12

athletes in the same place at one time and

20:14

that's just the competitors .

20:16

So what's important ? For people to know that if they

20:18

want to participate in this , they have

20:20

to partake in , participate

20:22

, register for quarter finals . So

20:25

if you are an athlete top 25%

20:27

this year , right and

20:30

you make quarter finals and you know you're not gonna make

20:32

it to the next stage , you know you're not gonna make the games Maybe

20:34

there's a lot of people that know they won't make

20:36

these semifinals but you

20:38

now registering and participating

20:41

in quarter finals there

20:43

. Now it opens the door for you to travel

20:45

to Birmingham , alabama , and be at

20:47

the CrossFit Games and participate in

20:49

a competition we know and needs

20:52

to be known to set again , you're not the fittest team

20:54

this is not the CrossFit Games type

20:57

team format but you can compete down

20:59

there with teammates , if

21:01

only if you make and participate

21:03

in quarter finals . So I think that also

21:05

opens the door to people

21:08

really needing to get behind

21:10

the quarter finals . Get in there , get your name in there and

21:12

then who knows what can happen Can

21:14

you register with people from your own gym , other

21:16

gyms around the world . What's up there ?

21:20

Yeah , it can be any gym . Awesome , great . Your

21:22

own team Worldwide doesn't have to be same

21:24

affiliate Cool . I don't think that , where

21:28

the master's committee is pretty big . But if you think about

21:30

, like , how many gyms are gonna have

21:32

that many people qualify

21:35

for quarters and down to travel , it'll

21:37

get tough . Yeah , yeah , so

21:41

it's anywhere . Any super

21:43

team you wanna make .

21:45

Do you have information on what that registration will be

21:47

like Like ? Is it gonna be a certain date ? First

21:49

come , first serve ? Will there be any

21:51

ranking that helps you or

21:53

hurts you in the quarter finals ?

21:56

As of right now , the ranking won't

21:58

be a factor , okay

22:01

, it's just gonna be

22:03

open registration . It will be after

22:05

semifinals is completed

22:08

. Okay , to give opportunity

22:10

to the people that participate in semifinals

22:12

and still want to opt

22:15

to sign up for it as a team . Right , we

22:17

will make that date public and

22:20

that'll be through the Legends

22:22

website directly , not

22:25

through the games website , got it ? So that'll be through

22:27

Legends and it'll be much

22:29

like the

22:31

same website we use for Legends in the past

22:33

. Wow , and we'll make sure that

22:36

information is out there and very

22:38

present so that people can be prepared for it .

22:40

What kind of broadcast capability

22:43

will you be having or streaming for the games

22:45

this year ?

22:46

So we are looking

22:50

at all the options . You

22:52

know , last year we were thinking that maybe it won't be

22:55

something that's super built out , super big , just

22:57

because of lack of viewership that

22:59

we've seen in the past . But

23:01

Bob and

23:03

I just really want to figure that out . We're

23:05

like , why isn't this getting more views ? And

23:08

so we are talks with Hamilton

23:11

Road Productions , which has

23:13

done our broadcast in the past , and the

23:16

games , and talks with smaller

23:18

companies that do

23:20

a much lower level of service but

23:22

still decent to good coverage

23:25

. So it's

23:27

going to in the next couple of months we'll

23:29

figure out where that's gonna land . But

23:32

everything is on the list right now where

23:34

, you know , we've . I

23:36

think about . You know , six months ago we kind

23:39

of crossed off the super expensive , super

23:41

high end just because it'd be difficult

23:43

to find a sponsor to

23:45

fund that . So

23:48

we began racking our brains on okay , what

23:50

if we don't need to rely on a sponsor to fund it ? Where

23:53

did we get the funds to make

23:55

this happen ? And we are , we're

23:57

pretty sure we found it . So

24:00

, yeah , we'll let you guys know . But we

24:02

are working on that , which is super

24:04

important for us . We want , you

24:06

know , a high level broadcast , even if it doesn't get

24:08

a ton of views , or even if the viewership doesn't

24:11

match up , you know , with

24:13

the cost , we're like , okay , cool , well , we

24:16

don't need to expect a sponsor to pay for it now . So

24:19

where did we get this money ? And so that's what

24:21

we're trying to get very creative on that

24:23

.

24:23

Okay , in terms

24:25

of like in the same , you know like

24:28

same church , different pew that the support

24:30

that you guys will have from CrossFit

24:32

is great , right , whether it's the scoring

24:34

, adrian and his team with

24:36

the programming , when it comes to

24:39

the support staff , like

24:41

boots on the ground , people that show up to judge

24:44

and help set up and clean up I

24:47

know that's a process that you guys have really

24:49

cleaned up and improved on for

24:51

your own sake in

24:53

recent years at Legends

24:55

Championship . Are you going

24:57

to have judges from

25:00

CrossFit or is that on you to find ? Is

25:02

there some sort of maybe judge

25:05

training system that if you ever want

25:07

to be a games judge you have to go do the masters

25:09

and teens first to you

25:12

know kind of what you would call the minor leagues

25:14

, really in sport comparison

25:16

, right , if you want to be a major league umpire , you

25:18

start off in the minors or college , right ? What's

25:22

that support gonna be like from CrossFit

25:24

when it comes to actual physical personnel

25:27

?

25:29

Yeah . So that those

25:31

talks now or is what we're gonna jump

25:33

into the next couple weeks , but before this

25:35

, I can't say that they've already told us that they

25:37

are gonna help us out . They are going to . You

25:41

know , you can register to Participate

25:44

at the Masters games through the games

25:46

website , through their voluntary portal . We're

25:49

going to have access to

25:51

the email list of previous

25:54

Volunteers for the games . We

25:56

have our own list that we're working with . Even

25:59

cooler , which I'm excited about , we've already had two

26:01

local gym owners reach out and

26:03

say like , hey , how can we help ? What

26:06

can we do ? How many people do you want ? Which

26:09

is huge , because we definitely

26:11

want to have the local

26:13

community involved and

26:15

, if you know , if that what's cool is like , if that happens

26:18

, if we can get , you know , local volunteers

26:20

, local support , that's something we can count on year by

26:22

year and that could be a factor on

26:24

us staying multi years

26:26

. So , yeah

26:28

, crossfit is helping us out with organization

26:31

, how to get the volunteers

26:33

access to email lists and also

26:35

Some CrossFit

26:38

staff as well .

26:39

So they are an event's help huge

26:41

opportunity for the boxes down there huge

26:44

, I hope . I hope anyone in within

26:46

a 45-minute drive of

26:49

that venue Uses as an

26:51

opportunity the amount of people that are going to be down there

26:53

and need I mean the games athlete themselves , like

26:55

they always like to train a few days , some of them

26:57

prior to like I always go out

27:00

a day early to legends , I just kind of do a hotel

27:02

one . I mean I would love to get to an actual box

27:04

or Even the spectators

27:06

that come down you know cross-haters are going to come

27:08

down and want to work out be a huge business

27:11

, opportunity to all and also

27:13

, at the same time , a huge opportunity to simply just

27:15

help the greater community out . So

27:17

I hope those guys down there take full advantage of

27:19

that . Was

27:22

there a debate , internal

27:24

debate , because I know some people are unhappy about

27:27

the fact that it is the same weekend as

27:29

teens and Again

27:31

, the first thing we talked about in this episode

27:33

is there's a lot out of your control with

27:36

where you do it . There's . It's not like

27:38

you guys have infinite amount

27:40

of options with , with dates and locations

27:42

, and I would assume

27:44

this is part of what was out of your control . Was

27:46

there communication with the the guys

27:49

that are running the teen side with CrossFit

27:51

Was there . I don't want to say any

27:53

bad blood , but is there , was there anything that

27:55

like hesitation there ?

27:59

I mean , we didn't want it . Yeah , our original fan again was a

28:01

week before . But Brock

28:04

from the teens teenagers

28:06

group , fully aware the entire

28:08

time on the complication

28:10

of what we were looking for and our dates

28:13

. He was probably

28:15

the first to know outside of Bob

28:19

, me and Jason . Well

28:22

, crossfit was made aware as well , heather with CrossFit

28:25

, and even in the beginning of us

28:27

kind of planning on dates , this

28:29

is something that we wanted to avoid

28:31

. Me , you know , someone

28:33

threw an idea like maybe it is on the same weekend

28:35

and make it a whole , you know festival

28:37

thing all weekend and the media

28:40

will be huge for it as far as , like , social

28:42

media presence . But we're like now

28:44

, we really don't want to Step

28:47

on their toes . So we were , they were , they've

28:49

always been the teenagers on Labor Day weekend

28:51

. I'm gonna like we're gonna avoid that . Okay

28:54

, and then , as we started

28:56

going through these venues and availability , it

28:58

just it didn't work out this year

29:00

, but this isn't something

29:02

that we want to replicate . We'll

29:06

see how it goes right . Maybe it is

29:09

a huge success for some reason , but it's definitely

29:11

something that for next year we

29:13

are Not gonna want to replicate

29:16

as of right now . Okay , so it's

29:19

kind of sucks . It kind of takes away from the teenagers

29:21

and or both . But maybe it's

29:23

, I don't know , maybe it's bigger for some reason .

29:25

I've been surprised many times in running In

29:28

our events so I will say this

29:30

I mean from a , from a master's athlete

29:32

. I Don't think it matters

29:35

. The only

29:37

people I think it matters is you know it does . Do

29:39

you guys have to split resource help from

29:41

CrossFit because you're at the same , like two different

29:43

locations at the same time ? Maybe that

29:45

maybe there are a handful at

29:48

the most coaches that are coaching athletes

29:50

on both ? But I

29:52

mean , I mean what , I get an assistant

29:54

coach , you got plenty of time and I get

29:56

it , like that's , but you can't make decisions

29:59

on that . You there's probably I would say I

30:01

was like I would bet there's five coaches worldwide

30:03

that are coaching Someone that will be at the

30:05

master's games and team games and you're not

30:07

gonna make a decision on five people . You're just not

30:09

now , you know

30:11

the . The other side of that

30:13

is At the markets

30:15

that are attracted to watching teens

30:18

CrossFit in . In my opinion

30:20

, it's not the same market that is gonna

30:22

be attracted to watching and

30:24

paying attention to the masters . I I

30:27

love CrossFit a lot , crossfit sport . I've never

30:29

and probably will never watch a teen competition

30:31

in my entire life , unless I

30:33

know someone that's there and that's

30:35

not a knock just like them . I don't think that there's

30:37

gonna be a bunch of 16 year olds that want to watch me

30:39

work out , or a 58 year old work out . No

30:42

offense to them , it's just it's different

30:44

markets , why ? That's why I just don't think , I don't

30:46

buy that . That's a really a big deal .

30:49

I would just say , as a casual viewer , it

30:51

is nice if it was separate , just because I might

30:53

peek in on the 16 year olds .

30:55

I mean , there were no Ken , though I feel like well , if

30:57

they're simulcast at the same

30:59

time .

31:00

I might watch the masters versus the teens , but

31:02

the teens are good because , don

31:05

pepper , there are a fair number of . You

31:07

know Malabra , these guys were all .

31:09

I'm a loss .

31:10

Yeah , they were all teens and so you might be like , oh

31:12

, who's a rising star who , at 16

31:14

, might be killing it . Right . Then you could say

31:16

later , oh yeah , I remember when I saw them at 16

31:18

, but I know that

31:20

that was just something that you couldn't avoid

31:22

from a Sponsorship

31:25

standpoint . Rogue is still participating as

31:27

the equipment sponsor you said right . And

31:30

Jason Ainsley is the person that

31:32

you work with in charge of partnerships and sponsors

31:35

, right ? Is that true ? Yeah

31:37

, okay , yes , it is , and that

31:40

is probably one of the biggest challenges you have . I

31:43

was at the CrossFit health summit Last

31:46

week and there was a guy there who

31:48

was one of the Head

31:50

of one of the big sponsors for the games you always

31:52

see for the open announcements they always have their name up

31:54

and I won't say it , but he said

31:56

he said we're sponsoring the CrossFit

31:59

games again , but we're not going to sponsor

32:01

the masters because quote there's no money

32:03

in masters competition , and I think

32:05

that that is a prevailing view that some

32:07

people have . So how

32:10

do you fight to overcome that when you're

32:12

getting these sponsors To now

32:14

not just maybe sponsor the games

32:16

, but the individual and the team elite , but

32:18

to to kick in on the masters side and

32:21

have a presence there .

32:23

So it depends on what

32:25

type of sponsor . From what I've seen

32:28

and the data I've received back

32:30

from sponsors on how

32:32

much money they made . It depends

32:34

on the type of sponsor now . Is this a on-site

32:36

you're present or is this a virtual

32:39

? You're , you're like kind of sponsoring the

32:43

broadcast , if they have one . So

32:46

I would say , is that ? But

32:50

now we have some ideas of how to change the broadcast

32:52

to be more exciting to watch , because

32:54

Real quick on that , if you think about

32:56

watching the same workout over

32:58

and over and over and over and over , it does get kind of boring

33:01

, you know . So we're trying to figure

33:03

out ideas of how to make that more exciting . Now

33:05

, with three fields of play , that does open

33:07

up a lot opportunities to catch different

33:10

workouts from different groups . But you want to be fair

33:12

and everyone get on there , so it becomes

33:14

difficult . So I would say

33:16

a sponsor that is , you know , going , looking at numbers

33:19

, looking at data on how many viewerships

33:21

We've had in the past on the , on a

33:23

live stream , they're gonna say , like that , you can't

33:25

make money there , but I can say

33:27

that very confidently that

33:29

nine out of ten sponsors that

33:31

are present at our event are gonna

33:33

make a lot of money Depends

33:37

on . You know it's because , again

33:39

, the Masters community , they have the money , they

33:41

want to spend it . You know

33:43

a few that pop off . You know top of my head

33:46

, first form , obviously from legends thick

33:48

white fitness Rx mark here they

33:51

all crushed it . You know , with our bed

33:53

that's awesome and you know they already

33:55

come back for legends . You know

33:57

especially thick ways and text me and we've been

33:59

talking this whole time . He's super pumped to come

34:01

back to you the Legends event because

34:04

of just how much fun

34:06

he had , you know , with the Masters community

34:08

and he got a good ROI

34:10

, which is important . So it

34:13

depends on the company as well

34:15

. Again , you have all Masters

34:17

atweights . So if you're

34:19

a company that is geared

34:23

towards attracting younger people , you're

34:25

probably not going to do that well at an

34:27

older person event . So

34:30

there are some sponsors that kind of don't make

34:32

sense . So it

34:34

depends on also what are you selling

34:36

and everything .

34:37

What about the elite athletes

34:40

that are now in the Masters division . I know

34:42

you talked about it on the Savan podcast how

34:44

the Matt Frazier's of the world are not

34:46

competing in the open . They're not competing in quarters

34:48

. There are some that do , like Elijah Muhammad

34:50

Sam Dancer . This is a star

34:55

driven sport in some sense

34:57

, and I know more people would

35:00

want to watch them compete

35:02

. Have you reached out to any of

35:05

these athletes to see if

35:07

they are going to be going through

35:09

the open , going through quarters , going to be

35:11

competing on the Masters level ? Because having

35:13

more of them , I think , would certainly

35:16

drive the metrics

35:18

in a lot of instances

35:20

.

35:24

It's a good question because I have reached out to a couple

35:26

and spoken personally with a couple I won't

35:28

say their names , but it's

35:31

three actually and all three one's

35:34

going to participate . The other two

35:40

their body is feeling the impact

35:42

that training and participating at the CrossFit

35:44

Games for this long . They're

35:46

starting to feel it hard and

35:49

one of them , their knee , is basically

35:51

gone and doctors

35:54

said hey , if you keep going , you're

35:56

not going to be able to walk , or you're going to have to

35:58

get a forward place in or you're going to have to go through this

36:00

. The other one

36:03

family and career

36:06

. It's like you're not going to be

36:08

participating at the CrossFit Games fully

36:10

. Maybe you have to run your affiliate or step in more

36:12

. Your kids are getting to an age where they need you

36:14

more . So I

36:16

think it's a weird transition here

36:19

on . It's a weird transition for

36:21

the Games athletes who can try to continue Unless

36:25

you have something set up like and

36:27

your body's still holding up , because I mean , you guys

36:29

know , man , it's got to be super

36:31

difficult to train for the Games

36:33

and participate at the Games every single

36:35

year for a decade plus . So I do think that

36:38

, though , with

36:40

these changes , especially after we get through a year

36:42

and they see what we can create

36:45

, we will attract more

36:47

of the people that are available to available

36:50

and willing to do it . I think we're

36:52

going to see a much bigger percentage next year of

36:54

, you know , former

36:56

pros turning into the Masters participation

36:58

.

36:59

Any thoughts on I hope not any thoughts

37:01

of lowering an age group

37:03

. Would there ever be a 30 to 34 Masters

37:05

age group , or is that just no way ? No

37:08

, yeah , you have to have great hair before you want

37:10

to be a Masters athlete .

37:14

No , I'm sorry

37:16

, I was never a Games athlete , but at my

37:19

peak , when I was 30 , 31

37:21

, it's

37:24

different . We're

37:28

not going to make that change , I mean , unless CrossFit

37:30

says , hey , we're doing it , we're doing it , all

37:33

, right , we're doing it . But Bob

37:35

and I were like , no , it won't happen

37:38

at Legends ever . Hopefully , you know

37:40

. And he's not happy with the games because I think 35

37:42

is the appropriate year to start your

37:44

Masters career .

37:46

I don't want to go too far on a tangent , but I am intrigued

37:48

by this , this thought that

37:50

just popped in my head based on what you just said . You

37:53

know , this whole five year gap

37:55

, this five year window of

37:58

athletes , that

38:00

kind of just came out of nowhere , right

38:02

, like would you think that's

38:05

it ? Or do you ever see

38:07

, based on data you have maybe CrossFit

38:09

has some data as well that 35

38:11

to 44 is the division and

38:14

then 45 to 54 , because to me

38:16

, like just making these age groups

38:18

10 years , you know , like , yes , I'm 30

38:20

, I think I'm 38 . And do I feel a difference

38:23

? Even three years ago ? Yeah , but that might not be

38:25

my age . It might be that I had a kid three years

38:27

ago . It might be that I've experienced

38:29

some other things that have impacted . I

38:32

look at some of these guys in the 40 year old division

38:34

at at Legends and I'm like , bro

38:36

, they're not that , they're not that different

38:39

than us in the 35 to 39

38:41

year old group . And part

38:43

of my thought there because

38:45

I do know this is going to come up I was going to ask you

38:47

some point you probably don't have an answer about prize

38:49

pool what are guys going to , guys and girls going

38:51

to get paid if and when they win . Part

38:54

of the issue of funding a prize pool

38:56

is that there are so many divisions

38:59

and you could cut those divisions

39:01

in half by making a 10

39:03

year age group . And I know the

39:06

older people or the people that are on the brank are

39:08

going to be upset , but you are well

39:10

adept to no matter

39:12

what decision you make , someone's going to be unhappy . Has

39:15

there ever been a discussion about that ? Because

39:17

the more I think about it and trust

39:19

I'm two years away from the next age group . I

39:22

personally can't wait , but I

39:25

would take that on the chin

39:27

and be like it's probably a better move for the sport

39:29

to have 10 year windows .

39:34

I don't think I

39:36

kind of disagree because you

39:39

know what I've seen , especially when legends

39:42

now that we're seven years in , and before

39:45

that coaching Bob , you know to get

39:47

to the games and make it multi years . You

39:50

know everyone's excited for that

39:52

kind of break year , you call it . You know , when you're

39:54

39 , when you're 44

39:56

, when you're 49 and so on , where it's

39:59

kind of like you pull back a little bit

40:01

, even if you do qualify , you're not

40:03

going for it . You take care of your

40:05

knee , you take care of your back , you take care

40:07

of whatever , and then you come back the next year

40:09

and it's like full force again . Yeah , so

40:12

I like the five year gaps

40:14

because of that . Now , when you're

40:16

talking about data , as far as you

40:19

know results in the workouts

40:22

, there are some people that are just insane , like at

40:24

legends . Last year , in

40:26

one of the events Jason Grubb took

40:29

first beat everybody

40:31

, all the men , wow .

40:34

And he's in the 45 plus . He's

40:36

in the 45 .

40:37

He smoked the 35 year olds smoked the 40

40:39

year olds and no one obviously in his age

40:42

. We're like , oh my god

40:44

. So I think that , but like

40:46

that , that number of people

40:48

that can kind of hang with someone

40:50

nine years younger right is is . I think

40:52

it's pretty small . This is sparking

40:55

my interest into dive into

40:57

some results on like how many

40:59

could actually hang and possibly podium

41:01

. But I do

41:03

think that the five year age group for

41:06

people continually participating in the sport

41:08

, for the growth of the sport , for people participating

41:10

in online qualifiers you know the open

41:12

corbids and semis I think

41:14

the five year gap is the

41:16

way to go . If you look beyond the

41:19

results at the competition , you know I

41:21

agree with that .

41:21

There are a lot of people here that like can't wait

41:24

. I can't wait until I can't wait to get to the next age

41:26

group and like it being a couple years away

41:28

, verse eight is is a big difference

41:30

, and it does . It keeps people in the game , yeah , yeah

41:34

. So another thing I would want

41:36

to ask about Birmingham

41:39

, back to the actual games , is I want

41:41

to keep that conversation on the games , the

41:43

weather down there that's one thing I've seen

41:45

in the comments people commenting on . Do you have

41:48

, do you want an opportunity to just

41:50

give you

41:52

know a decision making process about Birmingham

41:54

? Is it hot , is it humid ? I mean , we're

41:56

in New Jersey . I know it doesn't have the hot reputation

41:59

, but it gets pretty nasty in here like humidity

42:01

, wise , august and September where we

42:03

are , and

42:05

people are asking well , how could you put the oldest

42:07

, most vulnerable people in

42:10

there ? Which is vulnerable , that's top

42:13

1% of health in the world . That's

42:18

Agist . Will you , can

42:20

you tell us Everything's inside , outside it's a mix

42:22

. Don't want it to go there yet .

42:25

Yeah , I can tell you that when we were choosing

42:27

a location , we said if

42:29

we're going outside of California , we

42:31

are going to find a venue that

42:33

has that

42:36

can allow us to stay 100% inside

42:38

. Okay , you're thinking about it

42:40

. If you go outside of California , it's kind

42:42

of nasty everywhere .

42:43

Right , especially that time of year .

42:45

Even like , not at all like California . You go like to more

42:47

than California and you know there can

42:49

get pretty gross . So

42:53

we found a venue that we can do

42:55

everything inside . Now

42:58

I saw that in the comments and we were expecting it , much

43:00

like what CrossFit dealt with when they end up at the Fort Worth

43:02

Games . But

43:07

Jason got to the Jason Grebigan he was chiming it on

43:09

giving like data on how Birmingham

43:12

is historically

43:14

87 to , you know like

43:16

81 to 87 degrees on

43:18

average . But

43:21

you know the South does have that you

43:23

know history of being

43:26

super hot and super humid , super sticky

43:28

. So you know it's , if it's

43:30

not too hot and it's just humid , cool

43:32

, we can deal with that . You know we can do something outside

43:34

. We can test it appropriately for that . I

43:37

mean , bob mentioned it on

43:39

a

43:42

previous podcast and how you

43:44

know , we have found that

43:47

Birmingham has a lot of cool trails , a lot of cool

43:49

small open water venues

43:51

, a lot of cool

43:53

stuff that is built out for

43:56

events . So there's

43:58

that there's an opportunity there on Boston

44:02

Mixing that in . So , as of right now

44:04

we have planned , we

44:07

have found a facility that can allow us to be 100%

44:09

inside . Great , but

44:12

we may change that , but we'll be able to

44:14

do Because

44:17

we're not going to the ocean . We won't go to the ocean

44:19

, but you

44:21

know , getting 440

44:23

people down to the Gulf would be

44:25

probably out of the budget this year . Yeah

44:28

, this year . I can't say you're probably

44:30

not swimming in the ocean .

44:32

Okay , all right , sticking

44:34

with taking care of the athletes , right . Do

44:37

you have anything you want to announce ? Are there plans

44:39

in place ? Do you have people trying to take care of this ? In

44:41

terms of athlete care , I

44:43

think you guys have done in my

44:45

four

44:47

years of competing at Legends , this has gotten

44:49

. In my opinion , has gotten better every year , so

44:52

I can tell you guys are paying attention to it . Is

44:55

there a next step , a next level for

44:57

making sure there's enough

44:59

medical care , enough recovery

45:02

tools and sponsors for

45:05

your athletes ? Because , again , I

45:07

don't want to say Legends was a lower level than

45:09

the games , but there's just more eyeballs

45:11

and more critique of

45:13

athletes , especially that are going to be spending a lot of money

45:15

traveling from Europe and Australia

45:17

and South America

45:20

. I know you guys have had a few , but you're

45:22

going to have more international athletes . Is

45:24

there any thought , planning

45:26

or anything you want to announce in terms of what you're going to be doing

45:28

to take care of athletes down there ?

45:30

Yeah , so

45:33

taking care of athletes one is you know , let's talk about

45:35

warm up area . It's

45:39

always difficult to get a giant warm up area

45:41

. It's the cost

45:43

, the space . It was tight last

45:45

year but as far

45:47

as , even if you took out the rig , you know , some people

45:49

may not know , but there was like a rig , that kind of split

45:52

. Even with that taken out , that was the

45:54

biggest warm up area we've ever had at Legends . So

45:57

that's going to get fixed . Even next year we're actually taking up the entire

45:59

space , but for the games we are

46:01

basically planning to

46:03

make a full competition

46:05

floor of warm up area . Wow

46:08

, so we're talking

46:10

that's huge , like 20,000 square feet . You

46:12

know it's going to be big and

46:14

so , and that's what we want At

46:17

the CrossFit Games in

46:20

Madison , you know , when you walk into this huge

46:22

, you know this huge hall , you had two

46:24

rigs on either side . Then

46:27

basically , you know it mirrored throughout

46:29

into the center . It was a great lifting area . You

46:31

had machines . So we definitely

46:33

want to treat

46:35

it the same way . We want the space , we want the people

46:37

to be able to spread out , have barbells

46:40

available , have rope , climbs

46:42

and rings and whatever we have

46:44

, sandbags , whatever we're going to be using , have

46:46

that available for them in the warm up area . As

46:50

far as athlete care , that kind

46:52

of dives into sponsorship a little bit . We are talking

46:54

with a couple of groups . On one , like

46:57

on the PT side we're talking

46:59

to some groups and also then on the medical side

47:01

there's opportunity for a few

47:04

groups to be able to step in as a sponsor

47:06

even and take

47:08

care of the athletes at

47:10

the games level of what they also get

47:12

at the games . So we're actually getting

47:15

help from CrossFit on that as well . But yeah , we're going

47:17

to . It'll be a

47:19

huge step up from even when it's .

47:21

Wow , yeah , 20,000 square feet is huge .

47:22

Yeah , yeah , it's going

47:25

to be awesome . I'm super pumped on that .

47:26

Yeah , that's huge . That's

47:29

a big deal . Spectators

47:33

. We want to get people to go there . I'm

47:35

going to try to get some people from here , from bison , to go down

47:37

. Are you going ? Are you competing ? Am

47:40

I competing ? Are you going to the

47:42

games ? I would bet against

47:44

it , but I'm trying this

47:46

year Open quarter finals , semi

47:48

finals . If you don't make it , are you going to go ? I

47:50

would like to . I have a boss named

47:52

Ashley that I have to run that for ?

47:54

Oh , don't use that excuse , come on , I

47:57

will be quiet , david but

47:59

I would love to .

48:00

I would love to bring Brock down too . I'm just

48:03

already thinking about that in my head . But

48:05

yeah , if it's within

48:08

the budget , so yeah , I will

48:10

over a 50% commit to being there

48:12

. That's

48:15

a good husband answer , isn't it ? Is

48:19

there anything ? Will you go ? Maybe

48:22

HeardFit podcast should go ? Dude , I'm a busy man

48:24

.

48:24

I would like . We'll see . I would like to try

48:26

.

48:27

He's got a boss named Susan , so he's got to see .

48:29

You know , Susan would be like he gets to do whatever

48:31

he wants . He is one lucky dude . That's

48:33

what she would say , and I would agree with that 1000%

48:36

.

48:37

If you let me stay in your five star hotel room , all

48:39

right . So anyway , spectator experiences

48:41

is there anything you are working on ? Do you want

48:43

to share about that ? You

48:45

go down to these cross-it competitions to watch , but

48:48

are there things that you can do to improve their experience

48:50

? Vendors , food , all this stuff .

48:52

Yeah , I

48:55

mean what's super cool and exciting . Technically

48:59

we can't announce the apparel sponsor for

49:01

the games master's games yet

49:03

, but I can't

49:05

tell you . I have received

49:08

some requests for

49:10

them to help out . You know source locally

49:12

down there some really cool

49:14

activations .

49:15

Will Tom Brady be there ? Just tell us if Tom

49:17

Brady will be there . I'm

49:20

just kidding TB12 . The

49:22

noble guy . No , I'm just kidding .

49:23

Yeah , I don't know .

49:26

No , I'm just kidding .

49:28

But some really cool unique activations

49:30

that like , actually I just saw a water polizer

49:33

. You know there was . You know one of the barber . There

49:35

was like a hairstylist and a barber there . Oh , that's

49:37

cool . That's cool , you

49:39

know , temporary Hanna Art tattoos

49:41

and stuff

49:44

like that that we've , like , you know , I've never even thought

49:47

of to have that event . So

49:50

I'm curious to see what the rest of the

49:53

vendors can come up with , because

49:55

that's always fun is when the vendors have

49:57

exciting stuff to do

50:00

and draw people to their booth and

50:02

, from what I've seen , that is the

50:05

way to increase their sales

50:07

. And so

50:09

it's going to be on the spectator side . It's going

50:11

to be a lot of fun to be there

50:13

, like I'm

50:16

looking into , you know , because we know that kids are going

50:18

to be present , looking into

50:20

renting arcade games and having a whole set up on that , you

50:24

know , stuff so that people can enjoy

50:27

being there and have some fun , win

50:29

some free stuff , some baffles and all that

50:31

stuff and want to go back and everything .

50:33

And I've always thought it's a really cool opportunity

50:35

to meet , cross with people too , just

50:37

like , like , like , if you want to call them famous , but I remember

50:40

just last year seeing Savan at Legends

50:42

, seeing Red Glaston , seeing Castro

50:44

. Like you go to these events , you can really run

50:47

into these people and rub elbows with people that you would never

50:49

rub elbows with . And I am assuming

50:51

CrossFit will be sending some of their

50:54

head honchos down there just for support

50:56

A but B , to be with the community and

50:58

be wrapped up . And I think that's really

51:00

one of the cool things about going to these . You know , like I remember

51:02

when Castro was at Legends this year

51:04

, like everyone's always here , you go , get a selfie , you talk

51:06

with them , like that's a really cool opportunity , cool

51:09

environment to meet them . And , yeah , you want to give them a reason

51:11

to come back the next year and watch the

51:13

next crop of athletes . So

51:16

, yeah , I think the biggest message I want to get out to anyone

51:19

that's watching after Joe just

51:21

gave us pretty much an hour of his time on

51:23

a Sunday Super Bowl Sunday really appreciate

51:25

it about that is

51:27

we've talked about this multiple times

51:30

getting behind Legends , getting behind

51:32

Masters , sport in general . It's

51:34

always going to come from the people . It's not

51:36

going to come from big TV contracts . It's

51:38

going to come from . If you guys want to simplify

51:41

this , if you own

51:43

a gym , go to a gym , get involved in the open

51:45

, get involved in quarter finals . Don't be one of

51:47

the people that makes quarter finals

51:49

, does the workouts

51:52

but does not sign

51:54

up and register . I

51:56

don't know what the success rate I think I remember

51:58

hearing it was like under 5% of people

52:00

that make quarter finals actually register . And

52:04

now we have a bigger crop of athletes 25%

52:06

. I

52:09

want there to be over 15% of those people

52:11

signed up and registered . I want that

52:13

to be the minimum . And if you guys , whether

52:16

you think you're going to compete at the Games or not one

52:18

year , whether you know people that are competing at the Games

52:20

or not , if you care about the people

52:22

that are in it and there's so much effort

52:25

, I mean I'm sure there's things I don't

52:28

even know about with Joe and Bob about

52:30

how much effort and your staff , what

52:32

you guys go through on a year to year basis

52:34

. This is not a two week ramp up . This

52:37

is a full time , full blown effort that

52:39

if you support that idea and want to help them out

52:41

, you got to sign up for quarter finals

52:44

, you got to participate . It , guys

52:46

, money runs everything it does , it's always

52:48

going to run everything and we need the money to come

52:50

in from that quarter finals . I hope everyone

52:52

watching this not only participates

52:55

but also registers and puts

52:57

their money where their mouth is . Joe , is

52:59

there anything else you want to say as

53:02

we wrap this up , in regard to what

53:04

the community can expect of

53:06

you and anything else that we might

53:08

have missed out on ?

53:11

Yeah , I mean you can continue to expect

53:14

Bob and I , and also Jason , to

53:17

continue to push and envelope on

53:19

what we're providing . We

53:22

will improve year by year . We're

53:25

already CrossFit has already seen that , and

53:27

we're already in talks for us

53:30

running 2025 as well . So

53:33

if it's not perfect

53:35

, well , one of it never will be perfect

53:37

. We will never please

53:39

everybody , but we will continue

53:41

to provide a better experience

53:44

, more opportunity , awesome

53:47

workouts . Pretty

53:50

much everyone that goes to the legends has almost my phone number . I feel

53:52

like now .

53:54

You might need a bad phone .

53:58

I'll email you my Instagram . I barely

54:00

post CrossFit stuff and I got people

54:02

, you know , sliding into those DMs as well , but

54:06

it's important because that has what I

54:08

feel like that's a big part of what has built the trust

54:10

in our community as well as with me and Bob

54:12

is like being able to like . Yeah , we know the guys

54:15

that run legends , but where

54:17

we chat all the time on this , they can ask me questions

54:19

. I'll let you guys know everything possible

54:21

always , you know , as long as it's

54:24

, you know , legally able to be said , I

54:26

will . We barely hold secrets besides

54:28

workouts . We barely

54:31

hold secrets and there's just no need to open

54:33

an artist . You can always expect that from us and

54:35

that we are going to continue to provide the

54:38

best experience possible for the

54:41

competitors and the spectators , but

54:43

also and the sponsors . We want to make sure

54:45

that that is how you build

54:47

a well-rounded , successful event for

54:49

the masters . You know it's difficult , obviously

54:52

, then , we've talked about this a lot , so we

54:54

will continue to bust our ass

54:57

to make sure that this gets better

54:59

every single year . Yeah , absolutely

55:01

.

55:01

I was awesome . Fully , fully trust in you guys

55:03

with that task and I could speak from

55:06

athlete perspective . It got better every year and

55:08

you guys never settle , and I think that's what athletes

55:11

want Don't ever settle , don't ever

55:13

get comfortable . Keep trying to provide the best experience

55:16

, and I can I can definitely get

55:18

stand behind that . Let everyone know

55:20

that that is exactly what you guys do .

55:23

Yeah , I mean , if we ever settle , I

55:25

wouldn't want to do this anymore , Yep .

55:26

So yep , I agree .

55:28

We get to the point , that's when we retire .

55:30

All right , who's going to win the Super Bowl tonight ?

55:34

I don't know Chiefs , I don't mind either team Chiefs , I'm

55:40

from San Diego , but I'm also like a

55:42

remote Green Bay fan , okay , so

55:45

I'm just like it's going to be on the TV . I'm

55:47

going to say I'm not going to watch it . Yeah , I'm going to get

55:49

drawn in .

55:51

I think that you just want to watch some Taylor Swift

55:53

action tonight I got it .

55:55

Yeah , oh , my God , all right .

56:00

Well , that's going to be all over my Instagram .

56:02

Yeah , all right , thanks

56:04

so much for your time , joe . We'll talk

56:06

to you soon . Hopefully we'll get you on between

56:08

now and the games to

56:10

get a little check in , update and

56:12

if we ever , if you ever , want to share anything new

56:14

with us .

56:16

I understand guys . Thank you guys so much . It's always a pleasure

56:18

to you know , jump on and chat with friends

56:20

on the Masters community and everything

56:22

else . Yep , thank you sir . Thank you Cool

56:24

. See you guys .

56:27

Thank you everybody for taking the time out of your day to listen to

56:29

the Herdfit podcast . Be on the lookout for next week's

56:32

episode .