The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and happy hour networking. We heard it called "the most honest (no bullshit) conference ever." Follow along to all the news with #marketingleap16

In this session, Senior Product Marketing Manager at Miovision, Cam Davies, puts on an entertaining presentation titled Sizing, Growing, and Evolving Your Market. Session topics range from offering responsible solutions, market penetration vs. market share, and product evolution. Along the way there are hilarious references to Huggies Tweet Pee, navel gazing, and a failed Miovision project involving angry men in pickup trucks. Follow along with the SlideShare here. 

More Marketing Leap resources can be found in our podcast feed — check them out. 

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