Based in Melbourne, where he is the founding director of BlueRock - a multidisciplinary, entrepreneurial advisory firm - Pete Lalor applies his passion for automation and innovation to do things differently. Overseeing 13 service divisions in this company alone, Pete is also a Chairman of the 100 Burgers and Mr Burger groups, a director of Belles Hot Chicken and beyond hospitality, is heavily involved in the property industry and the founder of Rosewood - an early-stage venture capital fund.