In late 2006, Houghton Mifflin/Clarion Books participated in the first-ever Picture Book Video Awards, a program created and organized by The Book Standard/VNU Business Media. Students and graduates from top film and animation schools around the country competed to create a 60-second "trailer" for Flotsam, the newest picture book from acclaimed author and illustrator David Wiesner.

The winning entry was created by John Haller, a student in his third year of the graduate film program at Columbia University. Produced by Bobby Miller, with animation by Willy Hartland and a voiceover by Sasha Friedenberg, the video gives life and movement to the detailed, gorgeous illustrations that won Wiesner his third Caldecott Medal.