Moran Cerf Ph.D. is a professor of neuroscience and business at the Kellogg School of Management and the neuroscience program at Northwestern university. He studies patients undergoing brain surgery to examine behavior, emotion, decision making and dreams. This is done by directly recording the activity of individual nerve cells using electrodes implanted in the patient's brain for clinical purposes. Dr. Cerf holds a Ph.D in neuroscience from Caltech, as well as an MA in Philosophy and a B.Sc in Physics from Tel-Aviv University. Cerf holds multiple patents and his works have been published in wide-circulation academic journals such asNature, as well as popular science journals such as Scientific American Mind, Wired, New Scientist and more. Additionally, his work has been portrayed in numerous media and cultural outlets such as CNN, BBC, Bloomberg, NPR, Time, MSNBC, and dozens of others. He has been featured in venues such as the Venice Art Biennial and China's Art, Science and Technology association, and has contributed to magazines such as Forbes, The Atlantic, Inc., and many others. This is a mind-blowing conversation on neuroscience.