As part of IBC365's Crafting Content themed week, Mama Youth Project founder and chief executive Bob Clarke speaks about his efforts to make media a more inclusive  industry.

As well as speaking about his route into the industry, Bob talks about the origins of Mama Youth Project, including:

• Mama Youth's approach to equipping young people with the skills they need for a successful career in media
• The benefit of employing people from a wide-range of backgrounds
• Why terms like 'diversity' and 'BAME' are problematic
• The importance of long-term commitment to change

Links:

• Mama Youth Project
• IBC visitor survey
• IBC Themed Week: Crafting Content