The dairy market is fracturing. For a space where the greatest variety used to be whole, skim, or 2%, the advent of alternative milks (such as nut, soy, and oat options) is having a substantial impact. While this has the potential to be catastrophic for small dairy producers, other milk-related industries may be able to capitalize on this new demand. IBISWorld editor Vicky Wolak and analyst Jack Curran discuss!

Upstream/Downstream is another one of our new experimental segments, focusing on the complicated relationships that define supply chains. Let us know what you think and send questions/topic suggestions to us at [email protected]!

Additional research by John Madigan