This is the first episode of The Idea.  In it, we explore what an idea is and we ask whether technology is changing our understanding of ideas.  We hear about the range of ideas from traditional advertising to new conversational UI platforms such as Siri and Alexa.  We hear the views of a range of smart people including Steve Harrison, one-time Global CCO of Wunderman and founder of HTW, Patrick Collister, Executive Creative Director of The Zoo at Google, Lori Hamilton of Prosperity Productions, Bob Lukasik of IBM Interactive Experiences and Steve Mykolyn, the former CCO of Taxi. And Nick tells a funny story.