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Episode from the podcastThe Impact Entrepreneur

Ep. 14 - Kelly Roach: From NFL Cheerleader To Unstoppable Success Coach

Released Monday, 27th June 2016
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Today I have an interview with a modern Renaissance Woman. Kelly Roach is an ex-NFL cheerleader, formerly the top sales person in a Fortune 500 company, author of Unstoppable, the loving mother of a two-year-old, and a successful entrepreneur. Kelly trains other entrepreneurs to launch, monetize and scale profitable businesses.
Kelly was promoted seven times in eight years. She was the youngest Senior VP of the company and managed 17 locations. Her health was sliding to the back burner until she thought, “Every time I get promoted, every time I have success in this environment, it compromises more of who I am.”
Taking some time to think is critical. After reflecting on her core values as a person, she came to the conclusion that she was not living the life she wanted. Kelly’s core values:
  1. Freedom
  2. Financial abundance
  3. Fulfillment
By fulfillment, Kelly means making an impact, doing work that she feels matters, and helping people. Every time she has success in the wrong environment, she will have less freedom to pursue making a difference. She also doesn’t like making a company millions of dollars. She can make that money for herself.
It can be difficult to stop your life and shift course, particularly when things are going according to plan. Kelly accomplished one of her goals when she became Senior VP, but the experience wasn’t exactly what she thought it would be. “I’m getting exactly what I set out to achieve, which means I also have the power and the control to decide where this goes next.”
Take time to consider where your core skillsets intersect with what people are willing to pay for in the market. Kelly believes that, with an 80% failure rate, the people who really need her training are small business owners and entrepreneurs.
Mentorship is critical. Kelly’s passion for leadership, coaching others and making others successful is a direct result of her first mentor’s advice, and they are the ingredients of her success. The prevalence of podcasting and social media makes the process of finding a mentor easier than ever. Look for people who have success in the area you wish to pursue and start following them online. You will be able to find the voice and teaching style that resonates with you and begin a relationship.
Kelly’s book, Unstoppable, ties into her message on every platform. To Kelly, being unstoppable means you are so driven, focused and motivated that you have to be the best you can possibly be in any given situation, no matter what life throws at you. The human experience is full of chaos, but the book provides nine key principles that will help entrepreneurs achieve unlimited success in business and in life.
Kelly is generous enough to share a couple of the principles from her book:
  1. “Stop resenting the 1% and join them.” Kelly started with this chapter because success follows a successful mindset. It comes down to how you perceive others, money, and your own self worth. You can’t attract something to your life that you perceive negatively.
  2. “Focus on something bigger than yourself.” It’s all about imperfect action, and it’s all about focusing on achieving something bigger than you.
Entrepreneurship is heavily romanticized. Don’t expect success to come overnight. There is a grind that everyone goes through – most people fail, often more than once, before they succeed. Entrepreneurs need to be aware that there is nothing wrong with failure, because that’s how we find out what works.
Too many entrepreneurs spend their business life planning. They wait for the perfect opportunity, the perfect product, and it never comes. “The imperfect action is the most important entrepreneurial skill,” so get out there, make an offer, create a course, and start advertising.
Last year, Kelly helped her first client add over $1 million to their business. The key is to put a sales and marketing system in place. Online marketing has been romanticized in the same way as entrepreneurship – to the point that many entrepreneurs forego sales. Marketing is great, but at some point there has to be a conversion event between marketing and sales.
There needs to be a system to convert potential buyers to sales. Kelly’s three-step system:
  1. Leads are generated through marketing
  2. Nurture events take place
  3. Conversion events translate prospective buyers into sales
Kelly’s business has been a great vehicle for freedom and flexibility in her life, and she encourages others to pursue entrepreneurship to gain more freedom in their own lives. I hope she inspires you to reflect on your core values, and to start improving your life.

  • What was the turning point that set Kelly on the entrepreneurial path?
  • How did you think about what you wanted for your life? What process did you use to crystalize your thinking?
  • How important is grit?
  • How important has mentorship been for Kelly?
  • What are some steps entrepreneurs can take to find a mentor?
  • What was the inspiration for Kelly’s book Unstoppable?
  • What does Kelly hope to accomplish with her book?
  • How can people push through the grind of starting a business?
  • Does Kelly have to overcome coaching entrepreneurs who spend too much time planning and waiting for the perfection?
  • What shift allowed Kelly’s client to add $1 million in sales to their business?
  • The importance of taking time to reflect
  • What it means to be Unstoppable
  • How mentorship can put you on a path to success
  • The vital entrepreneurial skill that is imperfect action
  • Why businesses need a system to convert sales
  • Plus much more…