Today's guest, Rob Alderson, is the creative director of WeTranfer, the content sharing site. A UK born, Amsterdam-based arts and design writer, Rob and his team wanted to know how different types of creatives work (65% need quiet, 14% need noise), what gets them unblocked (musicians = um, drugs of course), how they get ideas, and what gets in their way...thought it was confidence? Turns out it's other work pressures that take up their time. So if you want your employees to be creative, stop emailing them! If you want to understand the life of a creative person, this is your jam. Listen in!

Follow Rob: @robalderson (Twitter), @Wepresent (Instagram)

Website: wepresent.wetransfer.com

The WeTransfer Ideas Report 2018 can be found here.

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