Whether it is on ideals or outcomes, our sponsors must be aligned with our team and fanbase before we sign them.

But what happens if we find misalignments for a prospect? What if it is a huge deal financially for our team?

In this episode of The Inches, we dive into how to handle sponsor misalignment and how you can work through the roadblocks.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.