Research in sales is key. We can't go into a pitch with little to no understanding of our prospect's business or vision.

But how much is too much research? When does it become overkill?

We dive into a listener's question to answer how to think about and execute successful research on your prospects in sponsorship.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.