Rookie & The Vet: Talking Sponsorship Analytics & Valuation with Joe Casey
Released Tuesday, 8th August 2023
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Rookie & The Vet: Talking Sponsorship Analytics & Valuation with Joe Casey
Rookie & The Vet: Talking Sponsorship Analytics & Valuation with Joe Casey
Tuesday, 8th August 2023
Good episode? Give it some love!
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How the heck do I evaluate my sponsorship assets? What are they worth? Am I charging too much? Not enough?
Thankfully, we have the perfect person to answer those questions as a guest this week. Joe Casey, Senior Director, Analytics, Research, & Valuation at Oak View Group, joins the podcast to dive into all things Sponsorship Valuation.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.
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The Inches: A Podcast About Sports Sponsorship
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!Join Podchaser to...
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