This week Yinka Taiwo-Peters, Senior Product Leader at Shopify, joined the podcast to discuss all things creator economy including: diversity, inclusion, monetization, and much more.

Yinka is a product leader in the creator economy space. She is currently leading the creator growth team at Shopify, following her recent experience at TikTok, Google-YouTube. Yinka is also an investor, product coach, and avid traveler.

• Shopify's Linkpop: www.linkpop.com/yinkatp 
• LinkedIn: www.linkedin.com/in/yinkatp
• Yinka's Twitter: https://twitter.com/yinkatp?

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Show Notes:

(1:15) - Yinka's career background

(3:20) - Recent trends in the space

(7:23) - Activations at VidSummit

(10:50) - Creator monetization insights

(15:23) - Digital products in the marketplace

(19:55) - Collaboration across creators

(22:09) - Diversity and inclusivity across creator groups

(24:12) - Monetization disparity

(26:50) - Benefit of content diversity

(30:55) - Yinka's latest content interest

(34:00) - New and old school apps

(36:30) - Where to follow and connect with Yinka