Episode 45 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Catherine Yeo - creator and author of new book - The Creator Revolution: How Today’s Creative Talents Are Shaping Our Tomorrow

In this episode we 

• discuss the seven characteristics of a creator
• examine Wikipedia's guidelines around notability and why this leads to fewer creators benefitting from their own Wikipedia pages
• ask whether the steam has gone out of the creator economy
• debate whether the future lies in tools or platforms?

Check out the Influencer Marketing Lab  for full show notes and related useful links

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👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

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