0:00

And the key here that many,

0:02

many people miss is that your

0:04

audience needs to find it meaningful

0:06

to not just you. So this

0:08

isn't just about what you want

0:10

to create, it's about what your

0:12

audience needs and wants from you.

0:14

Welcome to the Influencer Podcast. I'm

0:16

your host, Julie Solomon. If

0:19

you found yourself here, it means you are

0:21

ready to unleash the powerful visionary that lives

0:23

inside you, turning you into

0:26

an authentic leader who creates

0:28

influence, impact, and change. Let's

0:30

get started. Hello, my friends, and welcome

0:32

back to another episode of the Influencer

0:35

Podcast. This is a fun month because

0:37

I have so much goodness that I

0:39

am bringing to you as it pertains

0:42

to your brand growth. That is the theme

0:44

and the world that I am living in

0:46

this month. And so if that sounds good

0:49

to you and you are really ready, not

0:51

only how to grow your brand, but how

0:53

to work smarter and

0:55

spend smarter and save smarter

0:57

when it comes to building

1:00

your brand, you are going to love today's

1:02

episode. Now, before we get there, if you

1:04

want to dive deeper into the concepts that

1:06

I'm sharing today in this episode, I have

1:09

a free bootcamp that I am doing this

1:11

month. It starts next week on February 14th.

1:13

That is going to really help you re-clarify

1:15

and re-strategize your brand direction and growth for

1:18

this year. All you have to do is

1:20

go to juliesolomon.net/bootcamp to sign up for the

1:22

bootcamp. Again, it is completely free. It is

1:24

going to be over the course of five

1:27

days. We're going to have three days of

1:29

training and an implementation day. If you

1:31

can't make all the days, that is totally

1:33

fine. I will be sending out replays. I

1:35

highly encourage you to make it live if

1:37

you can't, but if you're working during the

1:39

day and have to watch the replays at

1:41

night, that is the next best option to

1:44

do. What you don't want to do is

1:46

not sign up for it. Again, it's completely

1:48

free. It's really going to help you drive

1:50

home a lot of the clunkiness and overwhelm

1:52

that you're probably feeling when it comes to

1:54

growth and strategy of late. Again, you can

1:56

go to juliesolomon.net/bootcamp to hear more about it,

1:58

read more about it. and sign

2:00

up. And without my friends, let's dive

2:03

in. Okay, today we are diving into

2:05

the world of business growth and really

2:07

your brand development. Now we know that

2:09

there are countless strategies out there from

2:12

branding to advertising to coaching to design.

2:14

But what really matters is

2:16

the order in which you implement them because

2:18

none of them are bad or wrong. I've

2:20

done them all and I recommend that you

2:23

do too. But what is really important here

2:25

is the order in which you do them

2:27

in. And this is where the most, I

2:29

think, costly mistakes can come in. The

2:31

most costly mistakes in business are

2:34

made because we do

2:36

things too soon or

2:38

before we have the right strategy

2:41

set and before we truly know

2:43

what our unique value is so

2:45

that we can really hit home and call

2:48

in those people that need us most and really start to

2:50

build the brand that we want. So

2:52

in order to hit those goals, it is

2:54

important to first build a foundation. And today

2:56

I want to share with you what that

2:59

means, how to do it, and how I

3:01

can help you do this with my totally

3:03

free bootcamp that is going to save you

3:05

thousands of dollars and time in the meantime.

3:08

Now first we've got to talk

3:10

about the formula. The formula that

3:12

this bootcamp is based upon and

3:14

the formula that the brand accelerator

3:16

is based upon. The brand accelerator

3:19

formula is a pyramid that represents

3:21

a six-step framework that you work

3:23

through to build a stable foundation

3:25

on the ground level and

3:27

then you work your way up to

3:29

the top. Each level builds upon the

3:32

previous one. Now if you want to

3:34

see a visual of what this looks

3:36

like, again just go to julysolomon.net/bootcamp. Join

3:38

the free bootcamp because I'm going

3:40

to be giving you a visual breakdown

3:43

of this formula and its levels and

3:45

how to apply it during

3:47

the bootcamp. So again that's julysolomon.net/bootcamp.

3:49

But I want to now run

3:51

through these levels. Level one of

3:53

the brand accelerator formula is efficiency

3:55

and this is all about how

3:57

you manage your time in the

3:59

bootcamp. stay focused. Because without this

4:01

foundation, you can build, but it's risky.

4:03

You oftentimes feel overwhelmed, scattered, aimlessness, all

4:05

of those things. So you've got to

4:07

kind of think about it like a

4:10

game of jinga. If you don't have

4:12

a solid layer below you, then you're

4:14

building at the risk that things will

4:16

topple at any giving moment. And so

4:18

that is why efficiency is level one.

4:20

Level two is brand discovery. And this

4:22

is what helps you differentiate who you

4:25

are, where your unique place in the

4:27

marketplace is, and how to bring those

4:29

two things together. So I'm gonna probably

4:31

give away my age here, but I want you

4:33

to think back to the early 2000s with Ms.

4:36

Britney Spears and Christina Aguilera.

4:38

Yes, they were both incredibly

4:40

popular pop stars, but their

4:42

vibes, right, their brands were

4:44

unique. On one side you had Britney, who

4:46

was at the time portrayed as this goody

4:48

two shoes. And on the other side you

4:51

had Christina, who was a little bit more

4:53

edgy. Both were singers around the

4:56

same age, both were blonde, both

4:58

came from the Mickey Mouse Club,

5:00

but it was a strategic decision

5:02

that their teams made to differentiate

5:04

them. And that was part of

5:06

how we discovered them as a

5:09

brand and how they really brought

5:11

their brand to the marketplace. So

5:13

that is why brand discovery is

5:15

so important. So I am

5:17

doing something this year that I have

5:19

never done before, and I want you

5:22

to join me for it. It is

5:24

a free five-day brand building bootcamp. Now

5:26

all you have to do is go

5:28

to julieselemon.net/bootcamp to get the details, but

5:30

I want to let you know that

5:32

if you are someone who is already

5:35

saying you don't have the time this year,

5:37

you don't know the best next step to

5:39

take, or you just need someone to hand

5:42

you an actionable game plan, this brand

5:44

building bootcamp is for you. It is

5:46

time to re-clarify your brand strategy, remove

5:48

content, overwhelm, and create a sustainable business.

5:50

And this is what the brand building

5:52

bootcamp is a lot about. Why I'm

5:54

inviting you to this free virtual event,

5:56

I'm going to be showing you how

5:59

to do it. how to solidify

6:01

your strategy so that this year is

6:03

finally when you solidify your audience and

6:05

revenue without being drowned out by the

6:07

noise of every online marketer telling you

6:09

that their program or their this or

6:11

that will solve your problems. During the

6:14

free five-day brand building bootcamp, you will

6:16

clarify your brand strategy and message, remove

6:18

the overwhelm of content creation so you

6:20

can monetize your brand and scale sustainably.

6:22

By the end of our time together,

6:24

you're going to have a clear direction

6:26

on your content strategy for the rest

6:29

of the year, tools to increase your

6:31

social media presence and an easy to implement

6:33

brand-goat strategy that you can put into action

6:35

immediately. I did share some of these strategies

6:37

last year in a small session that I

6:39

did and there was an incredible woman, Stacey

6:41

Asis, who is a digital creator. And this

6:43

is what she said about what I'm sharing

6:46

with you during this bootcamp. She said, I

6:48

just wanted to say that since your free

6:51

trainings, I have learned my unique value, figured

6:53

out how I wanted to niche down and

6:55

only two weeks later, I have grown by

6:57

almost 3000 followers and

6:59

my engagement is out the roof. Just

7:02

hit the 10K mark. I am

7:04

already seeing crazy proof that it

7:06

works. I mean, do we need

7:08

to hear anything more? Just go

7:10

to juliesolomon.net/bootcamp to save your free

7:13

seat and do it soon because

7:15

the bootcamp starts on February 14th.

7:18

Yes, Valentine's Day, my friends, and you will only

7:20

be able to get into it for the next

7:22

couple of weeks. So don't miss out. Once

7:24

you have laid the efficiency, laid the brand

7:27

discovery, then you can go to level three,

7:29

which is brand development. And this is

7:31

when you clarify what you offer and

7:33

specialize in. Brand development goes beyond the

7:36

surface and really starts to piece together

7:38

the business strategy behind your brand. While

7:40

it's one thing to offer something on

7:43

the outside, it's another thing to feel

7:45

clear internally on what you specialize in

7:47

and what to be known for. And

7:49

for many personal brands, it can be

7:52

easy to get attention. We

7:54

see people do that all the time. It can even

7:56

be easy for some to start making money because there

7:58

really are infinite possibilities. of what you can

8:01

offer, but getting really clear

8:03

on how you want to help

8:05

serve, sell, and specialize, it's almost

8:07

like the inner brand of your

8:10

business and that takes development, testing,

8:13

and interaction. And that

8:15

is what happens in level three. Level

8:17

four, messaging. And this is where you

8:19

focus on refining your message and content

8:21

strategy. It's one thing for

8:23

you to be clear on who you

8:25

are and how you serve, but making

8:27

sure that it's clear to your audience

8:29

is one of the most challenging pieces

8:31

of the puzzle that so many face.

8:33

And that is why that is so

8:35

vital with that refining piece. Now, once

8:38

you have your message refined and you've

8:40

got that content strategy going, then you

8:43

can step into level five, which is community.

8:45

And this is the bridge that is built

8:47

between the messaging that we just talked about

8:49

with your idle audience and buyer and your

8:52

community. Community to me is

8:54

really that transition from having, I

8:56

don't know how to say this,

8:58

an audience or just a following

9:00

to having a real meaningful relationship

9:03

with the people in your world

9:05

so that we get them ready

9:07

to buy whatever it is

9:09

that you are selling now or that

9:11

you will want to sell in the

9:14

future. And the key here that many,

9:16

many people miss is that your audience

9:18

needs to find it meaningful to not

9:20

just you. So this isn't just about

9:22

what you want to create. It's about

9:24

what your audience needs and wants

9:26

from you. Then we get

9:28

to level six, which is everybody's favorite

9:31

level, monetization. And while this can happen

9:33

before you perfectly build out all

9:35

the previous steps, right? I'm sure some

9:37

of you are already monetizing, even

9:40

though you don't have levels one

9:42

through five that I just mentioned

9:44

perfectly laid out. It really is

9:46

once you do the work of

9:48

the previous steps that your options

9:50

at this level really unlock. Re-

9:52

monetization is about understanding the different

9:54

types of revenue streams available to

9:56

you, how to generate them, how they

9:58

all work together. to feed your greater

10:01

brand and business ecosystem, and then being discerning

10:03

and strategic to choose the right one or

10:05

ones for you in this season. Now, the

10:07

more that you have levels one through five

10:09

really laid out, the more that you're gonna

10:11

get to choose here, because I know that

10:14

there are so many of you that feel

10:16

strapped with the monetization that you're doing right

10:18

now, because it feels like a have to

10:20

do for you instead of a get to

10:22

do, or it's fun to do. Oh, you

10:24

know, I have to do this brand deal,

10:27

or I have to work with this client,

10:29

or I have to take this one

10:31

on one call, because I don't have

10:33

another way or another means to make

10:35

money. If you're seeing this happening, it's

10:37

because those levels one through five have

10:40

not really been strategized and seen through

10:42

as powerfully as they can. But when you

10:44

do this, and you start to

10:47

rinse and repeat, this is how you

10:49

actually build brand sustainability. It's really simple.

10:52

It's steps one through step six. It's

10:54

efficiency, brand discovery, brand development,

10:57

messaging, community, and monetization. And

10:59

by combining these strategic steps,

11:01

what happens is a holistic

11:04

approach is created where each

11:06

step here enhances and reinforces

11:08

the previous. Each level works

11:11

together to build your brand's

11:13

identity, to deepen audience

11:15

connections, and most importantly, to

11:17

position you as an

11:19

authority. Now, back in 2016, I

11:22

started the online education business that you see

11:24

me have today. And I started to support

11:26

people with my online courses and things were

11:28

going well for a few years until

11:31

about 2020 came around. And

11:34

during this time, I just kind of hit

11:36

a plateau. I was feeling drained, overwhelmed. I

11:38

was really lacking the passion that I had

11:40

once had. And I think for me, what

11:42

I was craving was just a fresh approach,

11:45

a new way of doing things that wouldn't

11:47

require a ton of time away from my

11:49

family. So on a fall night, I remember

11:52

wiping the kitchen counters down. I tucked my

11:54

kids in a bed and I got to

11:56

work crafting the formula that I just shared

11:58

with you that could... pull me out

12:01

of the rut and propel me forward. And

12:03

within an hour, there it was. The

12:05

brand accelerator formula steps one through

12:07

six to supercharge my brand. And

12:09

within six months of implementing

12:11

the formula that I just shared with you, I

12:13

landed a multi six-figure book deal with a major

12:16

publishing house. I was getting paid offers to speak

12:18

on stages and to share my work with a

12:20

larger audience. I was getting

12:22

bigger and more impactful and better partnerships

12:24

and brand deals. It wasn't so much

12:27

one-offs anymore as it was larger partnerships

12:29

and ones that really felt aligned with

12:31

my brand and who I was. And

12:34

then from this, a new consistent plan of

12:36

action followed. And I was able to call

12:38

in more of my ideal audience, get really

12:40

streamlined on the offers that I wanted to create,

12:43

get really specific and discerning on

12:45

what kind of partners I wanted to work with,

12:47

the network that I wanted to have around me.

12:49

And I was able to get over that plateau.

12:51

And I was able to increase my sales, my

12:54

podcast reach, hit the best-sellers book

12:56

list and impact thousands of more

12:58

lives with my work because of

13:00

this formula. Hey friends,

13:02

as we bid farewell to another incredible year

13:04

and gear up for a fresh start, I

13:06

wanted to share a game changer that has

13:09

been pivotal in my journey this year. And

13:11

that is Cartra. If you are anything like

13:13

me, you know that juggling a

13:15

million things is not always easy to

13:17

do. And this is where Cartra comes

13:20

in. It is not just an all-in-one

13:22

business platform, but really a lifeline for

13:24

turning all of your passions into profit.

13:27

No more logging in and out of

13:29

the different platforms. Cartra houses everything that

13:31

you need from pages to funnels to

13:34

your courses, your webinars, your auto responders,

13:36

checkouts, all neatly packaged for one affordable

13:38

price. And the real magic is the

13:40

automation. It's like having a dedicated team

13:43

working tirelessly for you, attracting new

13:45

customers, boosting their value and keeping them

13:47

hooked all on autopilot. Now, here's the

13:49

kicker. Cartra just doesn't leave you hanging.

13:52

It's got your back with a ready-to-launch

13:54

campaigns that you can kickstart in minutes,

13:56

giving you more time to focus on

13:59

what truly... matters. So if you're ready to

14:01

make 2024 your year,

14:03

just visit juliesolomon.net Cartra

14:05

and snag a free 30-day

14:08

trial using the code influencer.

14:10

That's K-A-R-T-R-A. juliesolomon.net/Cartra.

14:13

Trust me, it's a game changer

14:15

and you're gonna be able to

14:18

elevate your game because your success

14:20

is worth it. Since

14:23

I am all about habits and routines and goals

14:25

for the new year, let's talk about healthy eating.

14:27

Now obviously this is a hot topic for so

14:30

many of us right now because I know that

14:32

so many people are looking to revamp their

14:34

eating habits in the new year. But I

14:36

think so often we fall short because of

14:38

a few things. One, it can be really

14:41

time-consuming to cook fresh meals every day, especially

14:43

as a parent. Two, it can be time-consuming

14:45

and difficult to prepare and go to the

14:47

grocery store and just have all the ingredients

14:49

that we need for the week. And so

14:51

if you're anything like me, what tends to

14:53

happen is that we fall back on old

14:55

habits of just ordering out all of our

14:57

meals or snacking around meals or just grabbing

15:00

whatever we find in a pantry and not

15:02

really giving our bodies the nourishment that we

15:04

need. That's A really simple solution

15:06

that I have found for the new year

15:08

is HelloFresh. Whether you want to save money,

15:10

eat better, or stress less, HelloFresh is here

15:13

to help you do all three.

15:15

Imagine having farm fresh ingredients and

15:17

chef crafted recipes delivered to your

15:19

doorstep. about

15:23

HelloFresh is that everything comes pre-portioned right to

15:25

your doorstep, which is a huge perk for

15:27

me because of the time savings and there's

15:29

less hassle and less wasted food. Another perk

15:32

with me because with two small kids in

15:34

the house, it is so easy for us

15:36

to waste food and that drives me crazy.

15:38

And even if there are nights where you

15:40

barely have any time to cook, what you

15:43

can do is check out their lineup of

15:45

15-minute recipes which are amazing.

15:47

These are great for those nights when you're

15:49

just trying to catch up on all the

15:51

duties and you just need a healthy

15:53

but quick option. I made a really good

15:56

chicken dish the other night and they also

15:58

have some good vegan options. My husband

16:00

is also gluten-free, so they have

16:02

something for everybody, regardless of what

16:05

your dietary preferences may be, and

16:07

this is huge for so many

16:09

of us as I know. Now

16:11

here is the big news. HelloFresh

16:13

understands the breakfast game and how

16:15

important getting protein first thing in

16:17

the morning is. So HelloFresh is

16:20

giving all subscribers free breakfast for

16:22

life. Yes, you heard it right,

16:24

a free breakfast item with every

16:26

single delivery. I mean, who wouldn't

16:28

want to wake up all subscribers free breakfast for life. Yes, you heard it right. A free breakfast item with every single delivery. I mean, who wouldn't want to wake up to that? We all know

16:30

the importance of breakfast and getting

16:32

that protein fix in the morning.

16:34

And the fact that I just

16:36

don't have to think about it

16:38

just made HelloFresh a no brainer

16:40

for me this year. So that

16:43

means you will enjoy a totally

16:45

free breakfast item with every single

16:47

HelloFresh delivery. So go to hellofresh.com/influencer

16:49

free. at

17:00

hellofresh.com slash

17:02

influencer free with the code

17:04

influencer free. Check it out

17:07

and find out why HelloFresh

17:09

is America's number one meal

17:11

kit. I

17:13

can't believe that it has taken me 30 years to

17:16

discover the incredible relief provided by

17:19

today's podcast sponsor, Jovi. When it

17:21

comes to tackling the pain from

17:23

period cramps, Jovi is my go-to

17:25

solution. Why? Jovi is

17:27

a 100% drug-free patch providing not

17:29

only relief from menstrual cramps, but

17:32

so much more. Jovi is a

17:34

reusable, flexible patch designed to ease

17:36

the impact of pain from virtually

17:38

anywhere you're feeling it throughout every

17:41

phase of your cycle. Now, what's

17:43

even more amazing is that you

17:45

purchase Jovi once and enjoy an

17:47

entire year of uninterrupted release. Now,

17:49

I love Jovi because I can

17:51

just place the patch and power

17:53

through my period without the hassle

17:55

of refills or wires. And I

17:57

personally know the founder of Jovi. is

18:00

not only passionate about creating innovative

18:02

solutions, but it's also a fierce

18:04

advocate for female founders and creators.

18:07

Jovi has helped tens of thousands of women

18:09

thrive through every day of their

18:12

cycles. If you want to become

18:14

one of them, head to meetjovi.com/influencer

18:16

and use code influencer for 40%

18:18

off your order. That's

18:21

right, 40% off. Once

18:23

again, that's meetjovi.com backslash

18:25

influencer for 40% off.

18:28

And make sure you use my promo code

18:30

influencer so they know that I sent you.

18:34

I went from just being

18:36

known as just another content

18:38

creator, just another course creator,

18:41

just another podcaster to one of

18:43

the go-to experts and authority in

18:45

my niche. And this cemented my

18:47

brand to a whole new level

18:49

of visibility, impact, and influence because

18:51

people were starting to see me

18:53

at a new level of authority.

18:56

Do you know how much more money you can call in, how much more

18:58

you can negotiate, how much more

19:04

premium of a price you can put on what

19:06

it is that you sell when you are actually

19:09

seen as an authority and what it is that you do

19:11

when people look at you and they're like, oh, she specializes

19:13

in this. I trust her. She's

19:16

worth putting my money, my dollars, my beliefs behind. When

19:18

you go from being just another person on the internet,

19:21

and I don't even care if you've

19:23

got a lot of followers or maybe you've gone viral or

19:26

maybe you've had some money. There

19:28

is a distinct difference between being just one of 15,000 other people that do the

19:33

same thing versus someone that is seen as

19:35

a go-to authority in their niche. And

19:39

that is always going to be more valuable. And

19:42

it's not just me that got to experience this transformation.

19:45

There is a student of mine that took the

19:47

brand accelerator program last fall named Stacy Assis.

19:51

She's a content creator who once went through the

19:53

free bootcamp that I've been sharing today. And

19:56

she discovered that she was a great person to be in. And

19:59

she was a great person to be in. the best way to

20:01

niche down her content from just a

20:03

health and wellness space, right? She used

20:05

to call herself a health and wellness

20:08

content creator, to specifically a gut health

20:10

and hormone health recipe creator. From the

20:12

free bootcamp, she learned what her unique

20:14

value proposition was. And she took her

20:17

unique value proposition and she discovered how

20:19

she could use that in her content.

20:21

So she was like, okay, I'm going

20:23

to test this thing out. After she

20:26

got off of one of the free

20:28

bootcamp training, she sat down and

20:30

she created one reel showcasing

20:34

this new, I don't want to

20:36

say new, but this kind of more clarified

20:38

unique value proposition that she had discovered. And

20:41

literally just one piece

20:43

of content, that one

20:45

reel got over 200,000 views

20:48

within a matter of days. And it

20:50

also helped her gain 3000 followers within

20:53

48 hours of posting it. Now I think

20:56

it's important to share that before this happened,

20:58

she was sitting around five to 6,000 followers

21:00

on Instagram. And typically her views

21:02

might've been, you know, 500 views

21:05

for something, a thousand views, maybe

21:07

for something 400 views for something.

21:09

Within 48 hours, she went from

21:11

500 views to 200,000 views

21:13

and gained 3000 followers within 48 hours.

21:16

And since then, this was fall of 2023, less

21:19

than six months since then it has gone

21:21

on. That one piece of content has gone

21:23

on to help her gain over 40,000 more

21:26

followers in less than six months. Not only

21:28

has she seen huge follower growth, but it's

21:31

the engagement that's happened. It's the community that

21:33

she's been able to build. And it has

21:35

allowed her to kick off her new year

21:37

with one of the biggest brand partnerships that

21:39

she's ever had. The brand is way more

21:42

aligned with what it is that she's doing

21:44

now because she specializes in that gut health

21:46

and hormone health track. And she's already

21:48

been able to double her revenue from

21:50

six months ago. So yes, this

21:53

is simple. The

21:55

steps one through six, the brand accelerator

21:57

formula that I shared, it's simple. It's

21:59

foundation. But it's also super

22:01

powerful when you put it into action.

22:03

And I think that there's something to

22:05

be said about basics and about simplicity

22:07

and about foundation. I think so many

22:09

times, so many of us are just

22:11

looking for something that is just revolutionary

22:14

or something that is just going to

22:16

knock our socks off or something that

22:18

is new or sticky or the next

22:20

big thing or the quick fix. And

22:22

I really have come to find that

22:24

the more that I root in to

22:26

the simple, the more that I lean

22:28

in to the foundation, the bigger and

22:31

more powerful my brand becomes. And

22:33

it's not just me that's experiencing

22:35

this, it's students of mine that

22:37

took that leap of faith and had the

22:39

courage to say, okay, I'll sign up for the free

22:41

training. I'll sign up for the free bootcamp. And so

22:43

just in the free content, how transformative this can be.

22:45

And so if you want to see this for yourself,

22:47

if you're curious, if you're like, this is interesting, if

22:49

you want to see a visual of how all this

22:52

is broken down, I'm a very visual person. So

22:54

it's one thing to hear it, but I need

22:56

to like see it and hold it. You're going

22:58

to get a workbook, you're going to get a

23:00

slide deck, you're going to get all of this

23:02

stuff that you can actually visually start to consume

23:04

and get into your brain. If

23:06

you join the bootcamp, juliesulliman.net slash

23:09

bootcamp, join for free, you're going to

23:11

get the replays. It's going to be

23:13

great. But most importantly, I want you

23:15

to give yourself the gift of really

23:18

owning and honoring what can be simple

23:20

and foundational for you and also super

23:22

powerful. Now I want to talk really

23:24

quickly about three guidelines to build your

23:26

brand that will allow you as you

23:29

grow to build and have multiple income

23:31

streams. That's always, I think the dream,

23:33

right? Monetization, diversifying your income streams, multiple

23:35

income streams. And it really comes down

23:37

to three guidelines. And I'm going to be

23:40

deepening the concept of this on the bootcamp as

23:42

well. But one, you got to get clear on

23:44

not only your desires of what it is that

23:46

you want, but you've got to get clear on

23:49

what it is that you do well versus what

23:51

it is that an audience wants from you versus

23:54

what is needed in the

23:57

competitive landscape. Then you've got to know

23:59

how. you want to be perceived

24:02

because that's all that branding is. Branding

24:05

is not a logo. Branding is

24:07

not your website. Branding is

24:09

not content. Branding is your

24:11

reputation. It is how people

24:14

perceive you, your content, your

24:16

message, and whatever else it is that you throw

24:18

at them. And as long as what you're throwing

24:20

at them is positioned and

24:23

corralled mostly to where you want it to

24:25

be, then great. You're doing great. But most

24:27

people have the problem of

24:30

not having that corralled mostly to

24:33

where they need it and want it to be. And

24:35

so this is where that free bootcamp is really going

24:37

to come in to help you refine that. Third guideline,

24:39

we said one, get clear on your desires. Two, know

24:41

how you want to be perceived. And three, stay

24:44

focused. Again, it's about

24:46

simplicity. It's about keeping your eye on

24:48

the prize. It's about having a clear

24:50

plan of action to follow. And this

24:52

is why I love

24:54

helping people with this because this

24:56

is where my passion comes in.

24:58

My passion comes in and taking

25:00

concepts that can sometimes feel very

25:02

complex and very overwhelming and very

25:04

out of reach for people and

25:06

breaking them down in really simple,

25:08

digestible bites that you can immediately

25:10

take action on. This is not

25:13

about overwhelming you with a bunch

25:15

of content. This is not about having

25:17

to go super deep into a bunch of

25:19

like heady emotional stuff to where you're like,

25:21

oh my gosh, do I now need to

25:23

go to therapy or do I now need

25:25

to read a book? Like what do I

25:27

need to do? This is about giving you

25:29

really good digestible bits that you can say,

25:31

oh, this makes sense. Let me take this

25:33

and go finish up my recipe. If you

25:36

think of it like baking a cake, I'm

25:38

going to be giving you the bits of

25:40

the recipe. For you to finish your cake,

25:42

your cake is your personal brand. You need

25:44

eczema, sugar. You need eczema

25:46

on a flour. You may need eczema on

25:48

a chocolate or coconut or vanilla or whatever

25:51

choice flavor you want in your cake. You're

25:53

going to need X amount of baking powder

25:55

or baking soda. You're going to need some

25:57

eggs. I'm giving you those little digestible bits

26:00

so you can go and finish

26:02

baking your brilliant, amazing, beautiful cake

26:04

that is your personal brand. And

26:07

that's why I love helping

26:09

with this so much because I see

26:11

the transformations. I can see how quickly

26:13

and easily and simply people start to

26:16

see the big wins. So the next

26:18

steps here is really about realizing that

26:20

these secrets are not secrets and

26:23

they're not about overnight success. They

26:26

really are essential pillars that support

26:28

the foundation of a sustainable business.

26:30

One that really resonates deeply with

26:32

your audience while also reaping

26:35

the rewards of a substantial and engaged following. I

26:37

want you to hear me when I say that.

26:39

What I'm going to be teaching in this bootcamp

26:41

and what I just shared, I laid it out

26:43

here, the brand accelerator formula.

26:46

They're essential pillars that

26:48

support the foundation of

26:51

your sustainable business and one

26:53

that resonates deeply not only with

26:55

your audience, but with you while

26:57

also reaping the reward of a

26:59

substantial and engaged following. So if

27:01

you're currently in that phase of

27:04

trying to get through the

27:06

maze of unraveling the

27:08

mystery behind successful brand building

27:11

in 2024, if you're ready to transform

27:13

your online presence in a

27:15

way that is easy, simple, fast, it's not

27:17

going to be a get rich quick kind

27:19

of thing, but the process is easy. It's

27:22

not going to be heavy logistics. It's

27:24

not going to be some cumbersome kind of

27:26

crazy puzzle that you have to piece

27:28

together. This is simple step by step

27:30

by step stuff. If your brain is good

27:33

at learning that way, mine is. I

27:35

can retain things really well when they're

27:37

simplified and broken down. So if you're anything

27:39

like me with that and you're ready

27:41

to transform your online presence into a

27:43

powerhouse that aligns seamlessly with where it is

27:45

that you want to go and easy,

27:47

digestible steps. If you're looking for more

27:49

clarity, direction and a simple strategy, then the

27:52

free brand building bootcamp is going to

27:54

be a great next step for you.

27:56

This isn't just another free bootcamp. Nobody's got

27:58

time for that. This

28:00

is not about quick fixes that may work for

28:02

a week. It's a quick but very

28:05

immersive experience designed to help you navigate

28:07

the next best steps for your brand

28:09

development. Again, we're going to be kicking

28:11

off on February 14th and this

28:14

is specifically designed to help you re-clarify

28:16

your brand strategy. So it doesn't matter

28:18

if you're starting brand new or if

28:20

you've been at this for a while

28:22

and you need some clarity. It's going

28:24

to help you re-clarify or clarify your

28:26

brand strategy and remove overwhelm so you

28:28

can create a sustainable business. So

28:30

if you're hungry to learn more, if you

28:32

feel scattered and directionless and just need some

28:34

new fresh insights, this free bootcamp

28:36

is your chance to not just read

28:39

or listen about

28:41

how to do it, but to start implementing the

28:43

changes with me as your guide in real time.

28:46

And that's really what makes the bootcamp so special is

28:48

that we get to do this together. It's going to

28:50

be live. It's going to be in real time. If

28:52

you can join this live, if you can't, it's okay.

28:54

I'm going to be sending you replays. That way you

28:57

can join when it's best for you. But if you

28:59

can join live, I suggest you do so because it's

29:01

magical. The live moments really are.

29:03

They're special. They're magical. There's

29:05

just wisdom that's shared and there's just an energy there that you can

29:08

kind of take with you as you go along. And you can join

29:10

me from anywhere. Anywhere you are,

29:12

sweatpants optional. You can join me from

29:14

a phone, a laptop. I do recommend

29:16

if you can joining me

29:18

from a laptop or desktop just because

29:20

I've got a lot of graphics and

29:24

spreadsheets and things like that to share.

29:26

And so I, you know, it's just going to look

29:28

better on a bigger screen, but showing up in any

29:30

way that you can is better than not showing up

29:32

at all. Now, another thing that you

29:34

may be thinking is like, Julie, if this is

29:36

so great and amazing, why is it free? Well,

29:39

I like to serve my people. I've said it

29:41

a million times and I'll say it again. I

29:43

always give my best up away for free. If

29:45

you've been listening to this podcast for any amount

29:47

of time, then you know

29:49

that I have had this podcast

29:52

since 2017 have consistently dropped an

29:54

episode every Wednesday since 2017. Now

29:58

I'm doing Mondays too. But I love

30:01

to serve. I also know that it's

30:03

important to get really good valuable quality

30:05

free content from the people that you're

30:07

considering working with. You know, if I

30:10

was going to buy a car, I

30:12

wouldn't buy it without testing it out.

30:15

Probably wouldn't buy a house necessarily sight

30:17

unseen, unless it was just a great

30:19

deal. So I like for people to

30:21

come into my world into a free

30:23

space. I like for them to experience

30:25

my teaching style, my methods, this formula,

30:27

because it's so transformative. And whether you

30:29

decide to come with me in

30:31

the future or not, because there will be

30:33

paid stuff to come, of course, but I

30:36

really do believe in giving away quality content for

30:38

free. That's how I built my brand. It's part

30:40

of my strategy. It's part of the strategy that

30:42

I teach and share. So I have to practice

30:44

what I preach. So yes, there will be paid

30:46

stuff to come, but the bootcamp is free because

30:48

I want you to get in here. I want

30:50

you to experience it yourself. I want you to

30:52

see that the transformation that Stacey

30:54

got from the free bootcamp is

30:57

possible. And if that's where our journey

30:59

ends, amazing. If you decide to

31:02

stay along on the path with me and join

31:04

the brand accelerator later behind a paywall, that's

31:06

amazing. Either way, this is your journey. I am

31:08

just here to serve up really good

31:10

quality content for you that I know without

31:12

a shadow of a doubt is

31:15

going to help you this year. I know no matter

31:17

what you decide to do after the bootcamp, you

31:20

are going to leave that bootcamp better

31:23

than you came in it.

31:25

And there's no amount of money that I

31:27

could put on that because that's really

31:29

what it's all about. So again, it's Julie

31:31

solomon.net/bootcamp. Thank you for joining me today.

31:33

I did give you a really

31:36

good, valuable piece to what is to come.

31:38

Those levels are great. If you want to

31:40

re listen to this episode, write those down.

31:42

You can start to kind of see how

31:44

they play upon one another and build upon

31:46

one another. And then I'll see you in

31:48

the bootcamp to deepen the concept of all

31:50

of this and to give you some really

31:52

good, quick strategies to start implementing. So

31:54

again, that is Julie solomon.net/bootcamp. We get

31:56

started next week and I will see

31:59

you. Next time my friends

32:01

same time same place on the influencer

32:03

podcast Toxie as always

32:05

thank you so much for joining me

32:07

today and every week here on

32:10

the influencer podcast If you're

32:12

wanting to dive deeper into the topics and

32:14

discussions that we have here I

32:16

would encourage you to head over to

32:18

Julie Solomon net and sign up for

32:20

my weekly newsletter It is

32:22

in our amazing newsletter community that we

32:25

are able to really support you on

32:27

a much larger scale And I love

32:29

to do a ton of amazing things

32:31

that I send inside your inbox every

32:33

single week But just head over to Julie Solomon net

32:35

you'll see a little spot there that you can add

32:38

your information in You will get

32:40

on the list and start receiving all of that good

32:42

stuff Hi

32:48

friends, I am here to tell you all about

32:50

a new podcast that I am loving Creating

32:53

confidence hosted by my friend Heather

32:55

Monahan who is part of the

32:57

yap media network Heather

33:00

sits down with experts like Gary V

33:02

Sarah Blakely and Les Brown to share

33:04

with you the techniques and strategies to

33:06

create your confidence Pursue your dreams and

33:08

leapfrog the villains you'll meet along the

33:10

way Creating confidence is

33:12

all about elevating your confidence to

33:14

its highest level ever and taking

33:17

your business right there with you. I Love

33:21

Heather and I love her approach to really

33:23

supporting women in this online space And I

33:25

want to share with you some reviews so

33:27

you can hear what it's all about I

33:31

love that this person says that Heather is

33:33

so inspiring and each episode is filled with

33:35

tips and tricks on how to become more

33:37

confident and live the life of your dreams.

33:39

I Especially love this one.

33:42

I love how open and vulnerable Heather is

33:44

and it makes her so relatable She

33:46

just draws you in and is able to relay

33:49

her message so eloquently and in such

33:51

a wonderful and encouraging way. I Agree

33:54

with that 200% if

33:56

you are looking to up your confidence level. You have

33:59

to check out creating confidence now. You

34:01

can subscribe to Creating Confidence with

34:04

Heather Monahan today on Apple Podcasts,

34:06

Spotify, or your favorite podcast platform.