0:00

But the biggest key with trans is I don't

0:02

rely on them. I kind of you a trend.

0:04

Like a golden ticket or like a lottery

0:07

ticket where it it might blow up at

0:09

my go viral. It might make me a

0:11

millionaire overnight, but I'm not going to rely

0:13

on this. I'm not going to just keep

0:15

recreating trends for the sake of trying to

0:17

go viral. And I think the biggest reason

0:19

for that is that if all you're doing

0:21

is recreating trends, People. Don't know the

0:24

real you? Lock Him

0:26

To Be Influencer Podcast I'm your

0:28

Host Julie Solomon. If you found

0:30

yourself here, it means you are

0:32

ready to unleash the powerful visionary

0:34

that lives inside you, turning you

0:36

into an authentic leader who creates

0:39

influence, impact, And chains. Let's

0:41

get started. Hello!

0:47

My friends and welcome back to another

0:49

episode of The Influence or Pike as

0:51

we have someone on the bike out

0:53

today that I have never interviewed, but

0:55

I've wanted to for really long time

0:57

because I think that he is phenomenal

0:59

when it comes to Instagram growth strategy

1:01

and that is Brock Johnson now. Brought

1:04

kind of. Became. On

1:06

the scene or me. He spent on the

1:08

scene for a while, but I've I feel

1:10

like I remember him blowing up back in

1:12

that twenty twenty era and he really honed

1:14

in on a solid and clear Instagram strategy

1:17

to grow hundreds of thousands of followers. They're

1:19

And then he did the same thing over

1:21

on Tic Toc And so today Brock is

1:23

on the podcast to share Instagram strategies that

1:25

are not only foundational in stand the test

1:27

of time, but what's really happening and hot

1:29

right now to move the needle. We not

1:31

only talk about Instagram, but we talk about

1:33

Tic Toc as well. So. You're going to

1:35

be getting some really good at juicy tidbits

1:38

on strategy on trends and I'm content how

1:40

to to make sure that you're staying on

1:42

the tip of the arrow with what is

1:44

to com. So if you are wanting to

1:46

grow on Instagram or grow on tic toc,

1:48

you are going to love today's episode and

1:51

with that let's get started with Brock. Hey

1:55

Brock! Hi there you for having me!

1:57

I'm so excited that you're here! This is gonna be

1:59

a. In conversation, you and I have

2:01

been following each other for a while.

2:03

We've gotten to talk of lied about

2:05

some fun things. I really think that

2:07

this conversation is gonna be so beneficial,

2:09

especially to this audience because I know

2:11

them so well and I know that

2:13

when it comes to building a social

2:15

media presence and really making sure to

2:17

stand out in a way that feels

2:19

aligned but also strong on Instagram and

2:22

on Tic Toc is huge for them

2:24

and so we're gonna be diving into

2:26

all of that and how that really

2:28

parlays and chew a lot of things.

2:30

And I know that not only do

2:32

you have personal experience growing your personal

2:34

brand online and you share a wealth

2:36

of that, but you also now coach

2:38

other people how to do that. And

2:40

so that's what we're going to be

2:42

diving into the all The thing. So

2:44

my first question to you added a

2:46

gate his Instagram Twenty Twenty Four. How

2:48

is the landscape? And or kind of

2:50

lucky because by the time his heirs

2:53

we're still going to the into one

2:55

of Twenty Twenty Fourth, we got the

2:57

rest of the year to really capitalize.

2:59

So how his Instagram Twenty Twenty Four

3:01

looking different then all the previous years

3:03

of Instagram and what are some of

3:05

the things that you believe that creators

3:07

really need to be looking out for

3:10

when it comes to content, creation and

3:12

growth? Tolly. So great question and

3:14

I think this am. I can start

3:16

off by saying there has never been

3:18

more of an equal playing field or

3:20

an equal opportunity on Instagram than there

3:22

is right now And that sounds kind

3:25

of maybe counter intuitive or surprising to

3:27

a lot of people because I can

3:29

also say confidently it is tough to

3:31

grow right now and a lot of

3:33

people have experienced a big drop in

3:35

views, but that drop in views actually

3:37

relates to why the playing field kind

3:40

of been leveled so started to happen

3:42

in twenty Twenty. Three and it's definitely

3:44

in place now. And twenty twenty Four

3:46

and that is the real. Views have

3:48

significantly decreased. On average, they've gone down

3:51

by seventy six percent across the board.

3:53

Which. Is crazy like that's a massive drop

3:56

in views but the reason for that is

3:58

that Instagram is giving more read. Two

4:00

Photos and Carousel. Then they were in

4:02

Twenty Twenty One and Twenty Twenty Two.

4:05

Basically Instagram became like super hyper dominated

4:07

with real. They wanted to compete with

4:09

Tic Toc and there's a lot of

4:11

pushback from people who are like what

4:13

happened, photos, what happened to carousel, what

4:15

happened, this, everything besides these trending reels

4:17

and so it's really balance out the

4:19

playing field. And actually Carousel now have

4:21

a higher average engagement rate than Real

4:24

switches. very surprising to a lot of

4:26

people. That's the first thing I will

4:28

say is no matter what kind. Of

4:30

content you create. Videos. As

4:32

in like reels, photos, carousel infographics,

4:34

text posts you can have success

4:36

on Instagram. I think one of

4:38

the biggest changes that happening I

4:40

think is a great change is

4:42

what I'm calling the You Tube

4:44

with occasion of Instagram and for

4:46

people who are familiar with. Growing.

4:49

Over on you tube. it's a lot

4:51

less gimmicky then Instagram can often feel.

4:53

Instagram can often feel like there's always

4:55

these new like hacks and trends and

4:57

need to do this. One second text

4:59

posts you need to do this for

5:01

second real that has a hook and

5:03

then tells people to read the caption

5:05

and lives and nineteen paragraph caption. You

5:08

need to try this new trick basically

5:10

to trick the algorithm that's not as

5:12

common on you tube were on you

5:14

tube. It's more like if you can

5:16

create engaging content that is keeping people

5:18

watching. the. Entire video. Then you're going

5:20

to be rewarded for that. And there

5:22

were absolutely principles to keep in mind.

5:24

They're absolutely just like on you Tube

5:26

where there's the thumbnail and that, the

5:28

title and as that sort of thing.

5:31

There's definitely principles to keep in mind

5:33

that make posts more engaging and less

5:35

engaging on Instagram. But what I think

5:37

is exciting is. These. Little like fact

5:39

that you have to keep up with and

5:41

these little gimmicks that have been working on

5:43

Instagram over the last few years. They're.

5:45

Going to be a lot less effective in

5:47

Twenty Twenty Four and really the biggest one

5:49

If I can just conclude by saying this,

5:52

the the biggest one I think is going

5:54

away When I mentioned a moment ago where

5:56

it's like a four five second video, there's

5:58

a super engaging hook that. Zip on

6:00

the screen and it just has read the caption.

6:03

And the reason I think that's going away? His

6:05

first and foremost, let me say it's super effective

6:07

Right now. it's hard to scroll through real without

6:09

seeing a dozen of those. But the reason I

6:12

say it's going away is that when I'm pulling

6:14

my audience, when I'm listening to people, when I'm

6:16

speaking on stage and asking people about this specific

6:18

kind of post. People. Are annoyed by

6:20

it. Because. They're like it feels click

6:23

bt if you're gimmicky, it feels like I'm

6:25

being thrift or game a fight into reading

6:27

this long caption which often times the long

6:29

gaps itself feals drawn out and over the

6:31

top. long just for the sake of being

6:34

long. And so I think that trend is

6:36

going to be going away and what's going

6:38

to be replacing it is instead direct to

6:40

camera longer form videos where people can be

6:42

more authentic. they can be more like themselves.

6:45

They can share more of their personality in

6:47

their unique brand for they don't have to

6:49

worry about conforming to whatever the latest. Trending

6:51

Audio. The latest lip sync is.

6:54

And that's what I was like when I was hearing

6:56

you say is okay with it's not this and it

6:58

must be long form. Clinton is what we're settling into

7:00

because that's really the antithesis of that. And I want

7:03

what you said about the lawn captions that sometimes as

7:05

captions the remind me of if you ever want to

7:07

go get a recipe to a blog and if we

7:09

can have to read a novel of subsidies. Know my

7:11

gosh, that's the best analogy I've ever heard

7:13

for this. Like this spot on it's you

7:16

go to Click On Earth Recipe blog and

7:18

you have to read a seventeen page backstory

7:20

on how they're great Grandma's from Italy if.

7:23

I just want to know how to bake the oatmeal

7:26

raisin cookies. The think Zeitlin a little. My gosh,

7:28

I love that. Yeah, so. He does It

7:30

reminds me that in and you're right it

7:32

so quickly. The I actually saw on a

7:34

post last night that I was looking at.

7:36

it was a recipe post and she was

7:38

making these good for you. Twix Bar is

7:40

basically ambition and he's still out a sweet

7:43

south here by I was like okay I'm

7:45

cool with commenting the word and getting the

7:47

recipe. My Dm I'm fine with that but

7:49

no had a common a word and then

7:51

get the thing and then go to the

7:53

blog and I was too many steps we

7:55

gotta do simplify it. So with that when

7:57

it comes to this idea of. That

8:00

is more. Simplification. You

8:02

also brought the engagement piece of like

8:04

Director Camera let's really connect year and

8:06

that long form content. What are some

8:09

ways that we can start to his

8:11

it into this? If you have any

8:13

tips or strategies to share I and

8:15

how do we kind of bring back

8:17

and honestly before you get their. Someone

8:21

may not understand what we mean by one from

8:23

content the maybe you can explain that first and

8:25

then start getting some tips about how we can

8:27

start to like gently pivot more into that direction.

8:30

Totally. So I don't draw like a

8:32

distinct line between what a short form

8:34

in one is long form. The way

8:36

I kind of differentiate them in my

8:38

mind is short form are usually like,

8:40

let's say, twelve seconds or less. It

8:42

usually has a preexisting audio added to

8:44

it. Whether it's a trending audio or

8:46

a song or a lip sync, it's

8:49

just a super short little clip. That's

8:51

usually what I describe his short form

8:53

content. Like when you think of the

8:55

stereotype of what most people think of

8:57

for tic toc. Especially what was true

8:59

on Tic Toc. And Twenty Twenty One In

9:01

Twenty Twenty Two. It's this raises the super

9:03

short video. whereas long form Often I'm people

9:06

think a long form as like a forty

9:08

five minute you tube video or a podcast

9:10

like we're doing today. but really on Instagram

9:12

and on Tic Toc I count long form

9:14

is anything that's more than twelve seconds. but

9:17

usually it's getting up in the that you

9:19

know, thirty forty, even up to an interesting

9:21

go up to ninety seconds. I will say

9:23

there are rumors that Instagram is working on

9:25

even longer real, allowing a supposed more than

9:28

a minute and a half. I think that's.

9:30

Probably going to happen and Twenty Twenty Four,

9:32

But that even tells us where Instagram focus

9:34

is. They want us to be creating these

9:36

longer videos where we're just kind of sharing

9:39

more value, more in depth, more storytelling rather

9:41

than just kind of a quick grab your

9:43

attention and then directly to the caption or

9:45

quick grab your attention. and and that's kind

9:47

of it. Just happen in

9:49

real quick to let you know about a

9:52

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9:54

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9:56

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to get all the detail. This.

10:52

Kind of leads to my next question about

10:54

the evolution of trends a little bit. I

10:56

was actually just talking to a client of

10:58

mine yes are two days ago that was

11:01

asking me she has a food photography course

11:03

and she goes. You know I'm She's about

11:05

to create a module for videos and reels

11:07

and she like people to keep asking. keep

11:09

asking. She goes to should I get rid

11:11

of the photography side because that's not really

11:13

and I'm like no, it's gonna come back

11:15

and it will come back because that's what

11:17

happens with trends So I would love to

11:19

hear from your own experience when it comes

11:21

to trends. How we need

11:23

to navigate. The. Difference between

11:26

a sticky kind of friend and maybe

11:28

we get lucky with something going viral

11:30

vs. sustainability because I know that you've

11:33

been able to grow. On. Multiple

11:35

platforms. Very, very Big.

11:38

Very consistent. Which. Ain't

11:40

easy So the strategy that you use clearly works

11:42

and I know that there's probably a mix in

11:44

of like yeah there's going to be trendy thing

11:46

that we want to capitalize on his in when

11:48

it make sense but there's also a foundation that

11:50

remains is I would love to hear what that

11:52

is for you and from your own experience of

11:54

how you've been able to grow but they said

11:56

they take away that our listeners can kind of

11:58

really pull from that. It. Well. Absolutely.

12:01

Yeah, so the trends will always come and go and

12:03

I think he kind of hit the nail on the

12:05

head with what you're saying towards the end which is.

12:08

All. Throw them in every once in

12:10

awhile if there's something that's really blowing up

12:12

or really popular and is the key and

12:14

I feel like it relates to my niece

12:16

or I can relate it to something that

12:18

my audience would like to see. The as

12:20

an all recreate it when sometimes you you

12:22

catch a trend early and you had success.

12:24

Sometimes it's just that popular of a trend.

12:26

People are really enjoying that kind of thing

12:28

and it really blows up in and you

12:30

have a lot of success with it. But

12:32

the biggest key with trend is I don't

12:34

rely on them. I kind of you a

12:36

trend. Like a golden ticket to

12:38

like a lottery ticket? Where is it might

12:40

blow up in my go viral. It might

12:42

make me a millionaire overnight, but I'm not

12:45

going to rely on this. I'm not going

12:47

to just keep recreating trends for the sake

12:49

of trying to go viral. And I think

12:51

the biggest reason for that is that if

12:53

all you're doing is recreating trends, People.

12:55

Don't know the real you. They might relate

12:58

to your humor, They might think you're funny

13:00

or think that you have you know a

13:02

good thought your they are relating to whatever

13:04

topic. They. Don't know the real

13:06

you And so to kind of answer

13:08

your second question about the overarching strategy,

13:11

I would define it as nice. I

13:13

know you often use the word brand

13:15

to describe this idea that is. Who.

13:18

Are you at it's core right? Like what

13:20

is your story? What is your unique value

13:22

proposition that you can bring to social media?

13:24

And that is what all my posts relate

13:26

to. And that is what I have crystal

13:28

clear in my mind that I know exactly

13:30

how I'm helping people in. I know who

13:32

the people are like. I don't just say

13:34

I'm helping everyone. I know exactly who I'm

13:36

trying to help. And. So I can

13:39

figure out much easier. Will.

13:41

See and it is a woman will will see. Find.

13:44

This meme this trend really double and funny.

13:46

Should I even do this trend or or

13:48

says kind of let this one pass because

13:50

at the end of the day again it's

13:52

not really going to make or break my

13:54

overall strategy. I know what I'm presenting, I

13:56

know what I'm sharing, I know what I'm

13:58

bringing, and so I just. Keep. Bringing.

14:01

That in different styles and different formats

14:03

and showing up sharing the exact same

14:05

message in slightly different ways every single

14:07

day. And. That's how you can kind of

14:09

stay consistent without having the. Bank. On

14:11

every single trend to make up for your

14:13

growth in your engagement. Nasa. Great

14:15

take away and I want to get to

14:18

Tick tock in a moment. When I first

14:20

civically with Instagram, I wanna hear a little

14:22

bit more about how you been able to

14:24

do this yourself. Kind like a how how

14:26

you built this sort of cause you've been

14:29

able to consistently grow. You have been able

14:31

to. Defy. Probably moments

14:33

when people love to use the excuse is

14:35

likely algorithm shadow banning me and you know

14:37

it's knocking at my door and wanting to

14:40

like burn my house down and like it's

14:42

it's this problem is that problem So and

14:44

said i'm looking to all the external excuses

14:47

I'm gonna say it yeah what are some

14:49

ways from your own journey of growth did

14:51

looking back on it now really move the

14:53

needle for you and really helps you grow

14:56

not only in a short from like I

14:58

would love to hear they were moments that

15:00

like hey this thing popped off. But

15:03

also that long form trajectory.

15:05

Totally. Great question. Let's backtrack. I'll

15:07

take you through kind of the

15:10

entire growth and kind of what

15:12

I've learned along the way. So

15:14

I first started coaching people with

15:16

Instagram and I believe was twenty

15:18

seventeen and from twenty seventeen through

15:20

twenty twenty. I was very slowly

15:22

growing during that time. I think I grew from.

15:25

You. Know brand new account to around. Let's

15:27

say twenty thousand thirty thousand followers over

15:29

the course of for five years and

15:31

it was slow growth. The definitely and

15:34

I think the biggest reason for that

15:36

slow growth is or with catering to

15:38

my pre existing audience quite often and

15:40

is a problem. Anything a lot of

15:42

people run into is there like okay

15:44

I'm going to use this Instagram account

15:46

to build my business or to grow

15:49

my brand or whatever but they're like

15:51

well but I still want to tear

15:53

the and Suzy who follows me. While

15:55

I still have all these friends who follow me and I

15:57

want to make sure they see my cute outfit or. The

16:00

make sure they see me out on date night or I

16:02

want to make sure they are impressed by X, Y and

16:04

Z and so for a few years. I. Would

16:06

you the occasional post about Instagram

16:09

growth? And then I would do

16:11

a post about me playing football with a

16:13

Drake lyric in the caption and then I

16:15

would do a post of like me with

16:17

my boys and were taken like a Swagger

16:19

picture and then I would do a random

16:22

tip about snapshot and then I would do

16:24

some super cheesy generic copy and paste quotes

16:26

with i remember this one post specifically of

16:28

like this gold lettering and it was like

16:30

the most generic quote of all time. When

16:33

I was like entrepreneurship that's going to me

16:35

my thing. But really the reason for my

16:37

slow growth is yes I was providing value,

16:39

but. I was also catering to different audiences, one

16:41

of which my friends and family love him to

16:44

death. They're never going to be my ideal customers,

16:46

right? Like I hope they're good enough family and

16:48

friends to buy my stuff, but that's know who

16:50

I'm trying to cater to. The someone trying to

16:53

grow with. And. Then even with

16:55

in. My. Business posts

16:57

there was no clear. Direction.

17:00

Right summonses Instagram. Sometimes it was snapshot,

17:02

sometimes it was random entrepreneurs quotes of

17:04

there was no clear direction. Then in

17:06

twenty twenty hours ago, communists are taking

17:08

this a lot more seriously and I'm

17:10

gonna move to more of like and

17:12

eighty twenty or even and ninety ten

17:15

rule where eighty to ninety percent of

17:17

my posts were about just going on

17:19

Instagram. So I cut out all the

17:21

other socials. i cannot entrepreneurship and was

17:23

just focused on growing on Instagram. not

17:25

even sales on Instagram, Not getting more

17:27

engagement, just growing your Instagram. And. Then

17:29

I would like sprinkle in the occasional post of like me

17:31

and my. Then. Girlfriend now, wife or something

17:34

like that, but. Premise. Just it's

17:36

Instagram tips. Then. August, Twenty

17:38

twenty rolls around and Instagram rolled out Instagram

17:40

reels, and at that time I was already

17:43

pretty big on Tic Toc. I think I'd

17:45

two or three hundred thousand followers on Tic

17:47

Toc at that time, So they let me

17:49

just take some of my tic talks and

17:51

post them on Instagram. And they didn't do

17:54

that well. But then I was

17:56

like what if I start posting Instagram growth

17:58

tips? As real. And. He

18:00

started you lot better. He start a pick

18:02

up some traction and then april first of

18:05

Twenty Twenty one. This is like the biggest

18:07

turning point in my Instagram growth. At

18:09

that stage I could consistently post about once

18:11

a day like maybe five six seven posts

18:14

a week, about once a day to my

18:16

feed. But I was going to challenge myself

18:18

for the next thirty days on April first

18:20

to the end of April. Twenty twenty one

18:22

know, post one real a day so that

18:24

at least one post today. But also, I

18:26

was gonna keep up with the other posts

18:28

that I was gonna have. you know, the

18:31

photos and the carousel, so was really more

18:33

like one and a half sometimes to post

18:35

the day, that sort of thing, And.

18:38

The growth in that period was all I

18:40

needed to seat. At the end, the thirty

18:42

days I had grown from. About.

18:44

Sixty five thousand to over one hundred thousand.

18:46

So I'd grown by like thirty or forty

18:48

thousand followers in those initial thirty days. As

18:50

like this is working with the reason I

18:53

think I had that success. Yes, I can't

18:55

discredit the you know it was early to

18:57

the stage of reels known was being that

18:59

consistent with real that that time no one

19:01

was posting as frequently as at that time.

19:03

It wasn't a big deal that you know

19:05

post a real a day yet no one

19:07

really knew about it. Yes, all those true.

19:09

But also the growth came because I challenge

19:12

myself to get outside my comfort zone, not

19:14

to. Get philosophical or cheesy here, but.

19:16

In. Life growth comes when we push ourselves

19:18

a little bit outside of our comfort zone,

19:21

Right? Like I could consistently post one post

19:23

a day. When. If I doubt that

19:25

up a little bit more and I did

19:27

one real a day plus all of those

19:29

additional post that was planning on sharing anyways

19:31

and so that I met a hundred case

19:33

I experienced and early when, which is I

19:35

think a key that a lot of people

19:38

who have success in any field oftentimes experiences

19:40

something early that motivates them to keep going

19:42

in and he might even be an early

19:44

last. Like an early tragedy or setback, the

19:46

kind of motivates you to double down. But

19:48

for me it was an early when. And

19:51

again I say early it was like for five years

19:53

into my journey. At this point rather gums can keep

19:55

going and here we are. I think I'm at like.

19:57

One. Thousand and Thirty eight days later,

19:59

and I'm still posting at least one

20:01

real every single day in addition to

20:03

whatever other terrorist cells or photos or

20:06

graphics that I have plans for that

20:08

day. And the growth since then has

20:10

been pretty consistent. There's definitely been waves,

20:12

were. Hey. This month was. Fifty.

20:14

Thousand new followers this month was fifteen

20:16

thousand new followers but it's still been

20:18

pretty consistent and now I'm close to

20:20

seven hundred K on Instagram and it

20:23

just kept marginal on kept the train

20:25

role and with about I think I

20:27

average about two point three posts a

20:29

day to my feet on Instagram. Wow.

20:31

That's amazing. Okay, so much to

20:34

unpack there. For one, I want

20:36

to chat about. The. Idea of

20:38

like which we do I want to go for

20:40

hims I want to chat about be idea of.

20:43

The amount of posting because I know

20:45

and I'm sure you hear this, you

20:47

have massive challenge that people have is

20:49

just the the threat of content creation

20:51

that they have to make their can

20:54

be people out there that are just

20:56

naturally they're like good at with and

20:58

stuff up and they can do it

21:00

pretty fast and in there's other people

21:02

it it's gonna take more time but

21:04

I don't care what side of that

21:06

you land on creating content every day

21:08

is a it is a formula. It

21:10

is a system. There's boundaries, there's management,

21:12

their signers, other things. That go into S.

21:14

So with that to say, what are some

21:16

ways in which you support or do you

21:18

have any strategies and ways to underwhelmed this

21:21

process? Specifically, I'm going to get the idea

21:23

of like repurchasing content told? what is your

21:25

take on that? Or do you probably have

21:27

other strategies that I money the thinking about

21:29

that when I think about the consecration, it's

21:31

like okay, if I can't do to a

21:33

day and I'm just trying to get one

21:35

a day, how do I make this as

21:37

easy on myself? It's possible to actually do.

21:40

Yeah. Totally such requests and so

21:42

and this is also relates kind of

21:44

to that story. So from April first,

21:46

Twenty Twenty One, through maybe the end

21:48

of that year, even into Twenty Twenty

21:50

Two, I. Was making posts

21:53

every single day. Granted, this is my

21:55

fault. I always add this disclaimer like

21:57

this is my full time job. I

21:59

do not have children x y the

22:01

I usually say I don't have children

22:03

twice when I post about this and

22:05

people think it's hilarious that include that

22:07

twice. But yeah it's true right? Like

22:10

all of these context clues are important.

22:12

But even for me, doing this as

22:14

a fulltime job without children, creating new

22:16

content every single day was draining. It

22:18

was tiring. A was something that was

22:20

leading not necessarily to burn out, but

22:22

to lack of creativity, lack of excitement,

22:24

and a feeling of just like daily

22:26

stress level. Gotta create a post for

22:29

tomorrow. So I've since. Then put a lot

22:31

of systems in place where now I create content. Two.

22:34

Maybe three days a month and that's it. I'm

22:36

now what a place where we can kind of

22:38

fast for to the end of his story where

22:40

I have a full time eller I brought her

22:43

on in January of twenty Twenty three been with

22:45

me for about a year, little over a year

22:47

now. He edits all my real all my like

22:49

director, camera real and. The. Reason I

22:51

did that is because. I'm. Not

22:54

a super fast editor and I'm not an

22:56

expert ender. I enjoy video adding. it's actually

22:58

something that I like doing and I think

23:00

I'm pretty good at it. But I'm not

23:02

an expert and I'm not fast, so I

23:04

knew if I outsource that to someone else,

23:07

I would have more time to create content,

23:09

which is my zone of genius, which is

23:11

something that I'm good at, which is something

23:13

that only I can do. And. Less

23:15

was gonna like hire someone to create user generated

23:18

content for me, something that only I can do.

23:20

so I heard in L or so she now

23:22

it's all my contacts. I have a community manager

23:24

who is someone who are brought on very early

23:26

in my growth. Really? Only about six

23:29

months in my growth to. Start.

23:31

Responding to comments and answering direct messages. I

23:33

absolutely do a lot of that myself, but

23:35

it's really helpful to have someone else who

23:38

can help me. Respond. To all

23:40

of those messages and just keep my audience

23:42

engaged in feeling more like the community than

23:44

just a group of followers. And I also

23:46

have a designer for graphic design. Because

23:49

I'm terrible to this day a graphic design. I

23:51

can understand that I can see something in be

23:53

like that's good graphic design that's not good. But

23:55

boy am I terrible at graphic design. Like I'd

23:58

try to make my own carousel the in a

24:00

canvas some times and every time I look at

24:02

them I'm like our gosh this is like. And.

24:05

So not get the so elementary to have

24:07

a designer who can design make yourselves for

24:09

me those the main members of my team

24:11

who have helped me out now. but I

24:13

love the you brought up this idea of

24:15

reposting content and this is probably the biggest

24:17

mind blown moment a lot of people have

24:19

when I talk about. How am able

24:21

to post so frequently to that sounds good on

24:23

paper to post a lot, but then when he

24:25

actually get into it, it's super anxiety producing and

24:27

stressful. About eighty percent of

24:30

my posts. Are. Repost. It's

24:32

like literally taking something from a few

24:35

months ago in posting it again Or

24:37

recreate Sons of Something from the past.

24:39

So. If you reverse that math,

24:42

that means that only about twenty percent of

24:44

my posts require new effort. Or a lot

24:46

of effort. Or a new idea or something

24:48

fresh Eat out of. Ten of my posts

24:50

are just something from the past that I'm

24:52

putting a new beau on Armoury read: I'm

24:54

changing the caption or literally like just taking

24:56

it from a few months ago and posting

24:58

it again. Now course, when someone like just

25:00

getting started, that's a lot tougher to do

25:02

because you don't have posts from a few

25:05

months ago. But. That speaks

25:07

to the consistency that every marketer ever

25:09

has talked about, which is like if

25:11

you keep posting. That. A few

25:13

months from now, it's gonna be easier. Not

25:15

just because you're gonna practice your nav system,

25:17

it's gonna be simpler all those things, but

25:20

also can be easier because you have posts

25:22

from the past that you can just pull

25:24

from and repost. Yeah, that's a huge, huge,

25:27

huge game changer for me in allowing

25:29

me to post more but not necessarily work

25:31

harder or work more. And I

25:33

love that we're talking about this and I when

25:35

I just dive into like it's a tactic as

25:38

I can hear my listeners probably asking themselves as

25:40

they're like okay so when you say you repeat,

25:42

post it d literally keep the raw file as

25:44

the real that with made. Most. Likely

25:46

the idea is not going to be on there

25:48

is an arm and then you just repost that

25:50

or is it something that like Because if you

25:53

go to Instagram now and try to save or

25:55

else in the past it's gonna give you the

25:57

Instagram. Why embark on their their do you advise

25:59

people to act. Hum it. You're creating

26:01

content like Creative Archive Bank. Save the

26:03

raw files of what you're creating so

26:05

you can use that we purpose in

26:07

the future. Thousand. Percent Yes Apple

26:09

just came out with the new of they

26:11

were you can go to a to terabyte

26:13

of storage on a cloud and I was

26:15

media like heck yes I need that because

26:17

I have everything. Save the my cameral Everything!

26:19

Every story I've ever posted on Instagram saved

26:21

my camera Every real saved my camera looking

26:23

at a rate now and is after I

26:25

did a big clean up. I have one

26:27

hundred and twenty five thousand. Pictures.

26:29

And videos in my cameral on my

26:32

phone but that's just like the raw

26:34

random clips on my phone. I also

26:36

have a google drive and a dropbox

26:38

where I store all of the like

26:41

finished content, all the polished reels, all

26:43

of the edited videos, all the carousel

26:45

I have. Hundreds. Of reels

26:47

and photos and terror cells and graphics

26:49

that I can, yes, just pull from.

26:52

So if I'm like hey, this posted

26:54

really good in August. it's now February.

26:56

My audience has devil you forgotten about

26:58

this by now, but I want to

27:00

post about this topic again. I can

27:02

just go into dropbox, download it, and

27:04

repost it if people. Don't. They

27:07

haven't gone into that habit yet of saving everything

27:09

they post and. Putting. It into some

27:11

sort of cloud storage system. There's. To

27:13

web sites very similar name though. and they

27:15

are web sites. It's very confusing because the

27:17

end in. Dot. A P

27:20

P So one is snap.

27:22

Insta S and A P. Snap

27:25

Insta inst A. Dot.

27:27

A Pp So snap Insta.apps that will allow

27:29

you to download I leave now anything you

27:31

posted on Instagram that used to be just

27:34

like you put in the link to your

27:36

real and then it will allow you to

27:38

download it. Now you can be your real

27:40

is your photos you carousel and for tic

27:42

toc because sometimes people take their posts from

27:44

tic toc and post them the Instagram it's

27:46

snap tic so snap and then T I

27:49

K.app and it is a website non our

27:51

people get confused because it's dot our spouses

27:53

use those and if you if those if

27:55

you are the website this happens all time.

27:57

Your that website and it's a like not of.

28:00

The ball or this site is down

28:02

just google the term Instagram Real downloader

28:04

or Tic Toc downloader. You'll find fifty

28:06

website and all you have to do

28:09

is pop in the link to the

28:11

original post and it will download in.

28:13

This is the key. It will download

28:15

without the watermark so you mentioned Julie

28:18

options feeble post with that like little

28:20

logo of their Instagram or the tick

28:22

tock logo. you do not want that

28:24

because a it just like looks in

28:27

authentic it's a be a signal to

28:29

your audience. That it is a repost. Like

28:31

we don't need to be shouting from the rooftops of this

28:33

is a repost. Some. People will naturally catch,

28:35

but most people don't care that it is

28:37

repost. But if you're like shouting out them

28:39

glaring in their face, this is a repost.

28:41

It might cause some people to be like

28:43

whom and then also just that the biggest

28:45

one is the algorithms don't like when you

28:47

have that logo so. Try. To avoid

28:49

that if you can, Add.

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short because of a few things one can

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be really time. The aiming to cook fresh

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it can be time consuming and difficult to

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it's have all the ingredients that we need

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for the week. And so if you're anything

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32:17

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kit. Great

34:32

great take a ways. So glad I

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know the audience is gonna love that.

34:36

I would love to go back and

34:38

to a little bit of what you

34:40

said earlier where you are talking about

34:42

when you really nice down. To.

34:44

Your niece was Instagram. Your niece

34:46

was Instagram strategy, your niece was Instagram growth

34:48

but that can mean a lot of things

34:51

and you know a lotta different ways with

34:53

that. But when you finally went to like

34:55

the nice within the nice of I am

34:57

going to focus on growing on Instagram, not

34:59

selling on Instagram, not this on Instagram, not

35:01

whatever. And even though I know that you

35:03

your strategy so you can you can talk

35:06

shop a got those all of those things

35:08

all day long as he wanted to but

35:10

you were like I want to specialize in

35:12

this thing. I want to be known as

35:14

the go to for this thing. Is

35:17

that still the case for how you

35:19

approach the strategy? Or once that you

35:21

kind of became known for that did.

35:23

It allows you to kind of expand

35:25

a little bit. Yeah. Absolutely so.

35:27

I could have. Think of this like a

35:29

tree. and if you try to, when your

35:31

first getting started, when you're just that little

35:34

seedlings branch out, know these different directions and

35:36

you're in a talk about all the interests

35:38

and passions and hobbies and everything that makes

35:40

you tick and everything the makes you unique

35:42

will, then you never actually grow up into

35:44

this big, beautiful tree. The can be seen

35:46

from miles away and that can withstand the

35:48

test of time and be there are hundreds

35:50

of years later. Instead you're just this little

35:52

shrub. this little bush on the ground. You

35:55

never built that solid, singular foundation, but instead.

35:57

When you start with that nation, you nice

35:59

down. You can become known for one subject

36:01

and then as you become known you talk

36:03

about all the other things. you can talk

36:05

about. What makes you freak flag fly. You

36:07

can talk about all the interests and passions

36:09

and hobbies because you built the strong trunk.

36:12

And. Then you branch out. Then you

36:14

became the tree. So yes to your

36:16

point. When I first started it was

36:19

only Instagram growth strategies and now it's

36:21

broadened to be able to talk about.

36:24

Everything that encompasses having a successful

36:26

business on Instagram. so sales and

36:28

engagement and stories and content and

36:30

a I and automation and all

36:32

those things. And now it's starting

36:34

to bleed into other areas of

36:36

outside of Instagram: building an email

36:38

list, building a community by having

36:40

multiple podcasts, and now I've even

36:42

started to add in the other

36:44

things and this is still very

36:46

minor. but I've added in the

36:49

other things that. Are. Me

36:51

and that are my passions. and that

36:53

I am fired up about. like snowboarding

36:55

like my dogs, like my wife, like

36:57

our new pet bird who shows up

36:59

in some of my content. Those little

37:01

things Pokemon cards, which is something that

37:03

I like rediscovered recently that I loved

37:05

from my childhood. I've incorporated that into

37:07

my content. And so there's one little

37:09

ways that I can still stick to

37:11

my over arching umbrella of. Having

37:13

a successful business on Instagram but I can sprinkle in

37:15

little things that make me me and it's a lot

37:18

more accepted by my audience be they already know me

37:20

and they already like me the or to love me.

37:22

For. The thing that they originally showed up for

37:25

another Just getting to learn more about the whole

37:27

me. At so god thank you

37:29

so much that take away okay to have to

37:31

ask you a question and I'm sure people ask

37:33

you all the time but for those people that

37:35

are listening right now that are like okay I

37:38

feel like in a lot of ways I'm just

37:40

getting started even though I may have been at

37:42

this for a while at than spinning my wheels

37:44

I'm not getting any traction and not growing or

37:46

an athiest does pivot in so it's like I'm

37:48

no longer doing what I was doing last year

37:51

and I'm now doing this. So if someone with.

37:53

Feeling. As if they were

37:55

gay. Getting started. Clean and

37:57

fresh today. what would you

37:59

recommend? And so griffin on

38:01

strategizing about investing in in

38:04

doing. Yeah. Great question. So

38:06

I would start with the thing

38:08

that I said fifty million times

38:10

which is your nice like start

38:12

with a crystal clear super hyper

38:14

specific idea of. Who. Are you

38:16

talking to like? what? Is that person

38:18

you're trying to attract And. I.

38:20

Believe that. You should get it so specific

38:22

that you can literally picture one person. whether

38:25

they're a real person that you know in

38:27

the real world or someone who you're kind

38:29

of imagining. Like, get it down to just

38:31

one singular person I can think of my

38:33

purse or a now I know her name

38:35

I know exactly when talking to. And then

38:38

the second thing is not just of course

38:40

the who, but the what. So what are

38:42

you going to be talking to them about?

38:44

That's usually the thing that's a little bit

38:46

easier for people, but again, super hyper specific.

38:48

So with my case, Instagram growth strategies. Just

38:51

that nothing else realising and help you

38:53

grow on Instagram so that's the first

38:55

up. Then. Of course we got set

38:57

up the profile and optimize crackly and I should kind

38:59

of pause myself right here and say. Starting.

39:02

A new account can be very, very

39:04

scary, but it can often times be

39:06

so necessary and beneficial because so many

39:09

of us have had our accounts for.

39:12

Eight. Years and during those eight years we've changed

39:14

nieces eight times and we've tried to get consistent

39:16

with this thing and and we decided to have

39:18

an Etsy shop for a little bit. Now we're

39:21

doing digital marketing and in we did this thing

39:23

for a little bit and then we became just

39:25

like a fan page of our daughter for a

39:27

little bit and so we've a mass. These followers

39:30

were all interested in different things. And

39:32

now going to be focusing on just one thing.

39:34

And so you're kind of like eliminating all those

39:37

other buckets of followers like they're not gonna tear

39:39

what you're posting about or you you bought followers

39:41

eight years ago could even realize was a bad

39:43

thing at that time or you got tricked into

39:46

doing it or you did some other in organic

39:48

growth strategy so. For. Whatever reason, there

39:50

are many possible upsides to starting a new account.

39:52

So once you have your nice maybe of a

39:54

new account or you're just kind of fresh with

39:57

the current account because you're just new anyways. The

39:59

second thing is. Optimizing the

40:01

profile, Once. We know what the

40:03

business is going to be about. We are

40:05

make the storefront in the window display look

40:07

pretty so that people actually want to come

40:09

in and visit. Of course there's the basic

40:12

things that we can all think of like

40:14

the user name having a really engaging profile

40:16

picture. Then there's two things that I think

40:18

a lot of people overlook. One.

40:21

Is the Instagram. I caught the

40:23

Instagram title, but really, it's your

40:25

Instagram name. And. It's the

40:27

bold text, the three blow your your user name

40:30

and most people because it's called an Instagram named

40:32

it's put their name. But.

40:34

That is a directly searchable line that's not

40:36

like a line that helps people find you

40:38

know, know? that is literally when people search

40:41

on Instagram. Instagram will look at that line

40:43

to decide if you're going to come up

40:45

as a result. So what I tell people

40:47

to do is go and put your name

40:49

on that line like you can put Brock

40:52

or Rock Johnson. But then. Add. A

40:54

hyphen and add a title for your account.

40:56

something that would be searchable that would allow

40:58

people to discover you. And this is where

41:01

you kind of have to walk that line

41:03

of. Being. Generic.

41:05

Enough. That. People actually would search for

41:07

that term. But. Specific enough that you would

41:10

actually come up as a result like for example,

41:12

Today I was talking to a

41:14

student and his line. His title

41:17

line said video creator. I

41:19

said that's good because you thought of a title.

41:21

But video creators and specific like. What?

41:23

Kind of videos like I know any a creator, Exactly

41:25

what kind of content and are you hoping meat free

41:28

videos? Are you showing me live? What? What's going on

41:30

here? Because. It's. Twenty twenty Four

41:32

Grandma Melvin My mom's mom is a

41:34

video creators. She posts. Reels and stories

41:36

all the time. Marches is wonderful with

41:38

her video creation. So as you're

41:41

talking more and in, he does

41:43

lot of snowboarding edits in teaching

41:45

people specifically how to treat snowboarding

41:47

videos like at home for themselves

41:50

And so they just had the

41:52

word Snowboarding Select Snowboarding, video Creator

41:54

or snowboard Editing Teachers or snowboard

41:56

ending coat something like that because

41:59

now you're. Walking that line of. Telling.

42:01

People what you're about. And. That is a

42:03

searchable term. Like I bet people go in and

42:05

stream and search like snowboard video. The word editing,

42:08

but years not so generic that you're kind of

42:10

just getting lumped in with the masses. That's the

42:12

first thing that I think a lot of people

42:14

don't even know exists and don't even know they

42:16

should think about. The. Second is

42:18

the bio itself. Now course ever

42:20

knows the bio exist. Everyone add

42:22

things to the bile, but most

42:24

people. Treat. Their bio like the

42:27

first day of class when it's like

42:29

please say your name, your age, where

42:31

you're from, and a fun fact about

42:34

you. As a I don't care. About

42:36

all of that, I'm coming to your

42:38

Instagram for one reason. Whatever. The

42:40

nice is whatever this the topic is the you're

42:42

in refocus on. So. That's what your by

42:45

your needs to say. I don't. Care that you're a

42:47

Virgo that your of for baby mom of two, that

42:49

you're a wine lover? I don't care about any of

42:51

that. I. Care about what can you

42:53

do for me As a potential follower, I need

42:55

to know what to expect from your page or

42:57

else I'm not going to follow. Are also going

43:00

to think hey, The. Post that drew

43:02

me to your page in the first place

43:04

was a great post. But. I can

43:06

expect more that from your I can expect that

43:08

every time. That was a complete one hit wonder.

43:10

So that needs to be described clearly in your

43:12

bio and then to get super granular. In specific

43:14

your bio should be more than four lines because

43:17

if it goes under the fifth, sixth, seventh line,

43:19

Instagram cuts it off and it will just say.dot.more

43:21

and like imagine you are driving by a billboard

43:23

on the freeway and there was like four lines

43:25

of tax than it was like oh in the

43:28

new garlic screenshot this and and dot dot dot

43:30

more it's gotta be crystal clear. It's gonna be

43:32

like yelling in your face and that's how people

43:34

treat I'm are bios. They're looking at them for

43:36

about three seconds. If you're Joe my

43:38

but we're on the freeway, you can see

43:40

it for about three seconds so crystal clear.

43:42

One or two sentences for lines maximum telling

43:45

us why we should follow you like what

43:47

should we expect from your account. Once.

43:49

You have that set up. In. First, we have

43:51

the nice. Second, we have the profile. Than

43:53

a just comes down to posting consistently. And

43:55

of course there's a million different strategies and

43:58

different techniques we can talk about within. Like

44:00

what makes a good post? How much would

44:02

you post all those other things? But really,

44:04

that's that's the one. Two, three, Yeah.

44:07

He. And have something great that can help people

44:09

with that. So you've got a you offer

44:11

a lot of just incredible free trainings and

44:13

programs and offers so people can really dive

44:15

into your world that you were telling me

44:18

about one specifically before we came on that

44:20

I think this audience with love and it's

44:22

about creating that viral good juicy healthy content

44:24

so of content creation is something that our

44:26

listeners have a hard time with. You got

44:28

some good ways to help them. cana get

44:30

to their faster so I love if he

44:32

would share that. Link: Totally yeah as

44:34

we have tons of different like that

44:37

old free download and stop This one

44:39

specifically is. I wanted to

44:41

do a study because hooks are so important,

44:43

right hook sir? How you get people to

44:45

watch. There's a reason that someone clicked on

44:47

this podcast today. First, the title hooked them

44:49

in than they listen to the first minute

44:51

or so in there like I'm hooked. And

44:53

so now here they are, However, many minutes

44:55

later, still listening to me blaber on and.

44:58

That's. True on Instagram to with your reels

45:00

with your captions, with your carousel, there's gonna

45:02

be a hook to grab people's attention. So

45:04

that in mind, I did a study of.

45:07

And. He was like three or four hundred viral

45:09

post on both Tic Toc and Instagram real

45:11

and I just pulled out the hook that

45:13

they use the first one or two sentences

45:15

the phrase that they used at the beginning

45:17

to grab people's attention and then I put

45:19

it into a list of the top twenty

45:21

five most viral hook so sets the freemium.

45:23

It's again totally free to download if people

45:25

want that. I don't know with the league

45:27

is exactly but I'll give it use. you

45:29

can pull in the show notes. It's also

45:31

available on my Instagram so if anyone goes

45:33

mainstream handle. They'll. See a highlight This is

45:35

Twenty Five Viral Hooks. They can also d m me

45:37

the word twenty five Hooks and then I'll send it

45:39

to them right there in the Dm but or in

45:41

it's also in the link and my bio I believe

45:44

as well. So do lots of different ways you can

45:46

grab it. And we're gonna have a now

45:48

in a summary notes for you are dotted

45:50

tapping get straight to it said were get

45:52

their okay so before we pop off I

45:54

can't let you go. Without. Asking

45:56

you about. The. Talk of

45:58

Tech Arsenal. I

46:00

mean it could be a whole other

46:03

episodes. Be honest, that is specifically what

46:05

I want to ask about. Is in

46:07

Twenty Twenty Four Gonna go back to

46:10

how I started despite gas in the

46:12

landscape that were in. How do you

46:14

see the growth strategy differences between Instagram

46:17

was you've already shared and tic toc

46:19

What are the differences and then what

46:21

are? potentially Some of the similarities are

46:24

just ways that someone could start to

46:26

put some time and energy towards both

46:28

platforms and actually see. A good return

46:30

on their time investment. Totally. Such

46:32

a request! And they are extremely

46:35

different platforms. Despite what everyone says

46:37

about Instagram copying Tic Toc they

46:39

have the same exact thing. They're

46:41

very different platforms. Tic Toc is

46:43

actually trying to compete with You

46:45

Tube. More. Than they're trying to

46:47

compete with Instagram. And I think

46:50

I've been in any board meetings with Tic

46:52

Toc, but I would assume they're thought is.

46:54

People. Are on their phones consuming? That's

46:56

where we consume the majority of our

46:59

content. I remember the exact saboteurs like

47:01

over eighty percent of content is consumed

47:03

on the phone. Yet. You. Tube

47:05

isn't really designed for phone/mobile consumption, they're

47:07

trying to get into that space with

47:10

you tube shorts. but really like I

47:12

personally all watch you tube on like

47:14

my dual monitor or on my Tv.

47:16

But like watching you tube on my

47:18

phone is the silliest thing. Africa's Aziza,

47:20

the buttons little postage stamp or ya

47:22

like, swipe down and press unlock and

47:24

then you can turn as I read

47:27

that whole that whole thing. But Tic

47:29

Toc recognizes this I believe and they're

47:31

trying to compete with you Tube by

47:33

really. Promoting. Long form videos

47:35

and longer than twelve seconds like

47:37

we're talking about With real, Tic

47:39

Tac is specifically promoting videos that

47:41

are over a minute or minute

47:43

and a half long. There was

47:45

actually this great report the just

47:47

came out this week of this

47:49

new program that Tic Toc is

47:52

running where their incentivizing people to

47:54

post not only the over one

47:56

minute videos. With. The videos that

47:58

are horizontal like landscape. Turn

48:00

your phone sideways type of videos which

48:02

are so not native to tick tock,

48:04

so not native to mobile consumption. Yet

48:06

That's what's working and that's what Tic

48:09

Toc is pushing. That's the first big

48:11

distinction between Instagram and Tic Toc. Also.

48:13

Kind of what will It was

48:15

working on Tic Toc right now. Really

48:18

long form videos that are one two

48:20

three. I mean, the majority people can

48:22

now go up to ten minutes. Some

48:25

people can go up to thirty

48:27

minutes on Tic Toc. That's one key

48:29

difference. another huge difference. Specifically in the

48:31

content on Instagram and Tic Toc. His

48:34

Instagram is all about the hyper edits.

48:36

like when you watch Instagram Continent. at

48:38

least right now. this could definitely change

48:41

as user behavior and habits and

48:43

preferences. Change Right now on Instagram you

48:45

see a lot of the. Lot.

48:47

Like: lots of edits, cuts, transitions,

48:49

really almost obnoxious closed captioning there's

48:51

a be role behind you, you're

48:53

on a green screen. Is that

48:55

all this stuff? We're. On

48:57

tic toc. They. Want you to just. Without.

49:00

Your phone. Start. Recording and

49:02

post like right there from within. the

49:04

tick tock out. So one way that

49:06

I have been doing this myself is

49:08

I will take the same idea that

49:11

I'm posting about on Instagram. And

49:13

I'll just record a rougher version for Titov,

49:15

knowing that it doesn't have to be passed

49:17

off to my elder Hannah, knowing that it

49:19

doesn't have to go through all these checks

49:21

and edits and balances all the stuff. Instead,

49:24

I can take the same thing that I

49:26

post about on Instagram and just record like

49:28

a kind of imagining like I'm Peace Timing

49:30

a friend on Tic Toc and below them

49:32

were long winded and I can talk a

49:34

little bit slower and I can. Not.

49:37

Worry about any transitions are fancy edits and

49:39

it will actually perform better on Tic toc.

49:41

So those are the first see things that

49:43

I would say in terms of the differences

49:45

and then the other big difference in this

49:48

is the the final one that I'll say

49:50

that hope we should be. A a word

49:52

of encouragement for every one is. The.

49:54

Algorithms. So. The Instagram

49:56

algorithm is what is called a

49:58

social based algorithm. Meaning. That

50:01

Instagram cares about your social network? Like

50:03

think all the way back to if

50:05

anyone saw like the the Facebook movie

50:07

or like the early days of Facebook.

50:09

Zuckerberg. Created Facebook as a waiter,

50:11

interact with friends and was all about

50:13

your social ties and your social network

50:16

And mean I know this person. This

50:18

person was that person and so on.

50:20

Instagram. The. Algorithm very much cares

50:22

about. The. People you

50:24

follow? What are they watching? The.

50:26

Friends that you have, What are they

50:28

doing? The people who you just swallowed,

50:30

what do they post about it cares

50:32

about all the social net the social

50:34

ties wears. on. Tic Toc it's was

50:37

called a content based algorithm. So on

50:39

Tic Toc. With don't. Really care

50:41

how many followers you have the don't care

50:43

who you follow this care, what kind of

50:45

content do you like and that's why we

50:47

hear things like I'm on book talk which

50:49

means you're on a side of ticked off

50:51

the talks lot about books or I'm on

50:53

dog talk or I'm on snowboarding talk your

50:55

on these different sides of tix of we're

50:57

getting consistently fed this kind of content as

50:59

why if you search a couple Taylor Swift

51:01

videos because you're like all what's the latest

51:04

drama about the Superbowl. and then you sir

51:06

Sealer Swift mean you are sick for Taylor

51:08

Swift videos the rest of your day. You

51:10

tick. Tock Pages as Taylor Swift Video Taylor

51:12

Swift Video because they think that's the kind

51:14

of content you're looking for. and this should

51:17

be a word of encouragement anyone listening because

51:19

doesn't matter if you have three hundred or

51:21

three hundred thousand followers on Tic Toc, if

51:23

you're making the content consistently, the people want

51:26

to see. The people who want to see

51:28

it will see it. Oh

51:30

yeah that sell so that and and I think

51:32

it also kind of lets us off the hook

51:35

a little bit about you know I hear a

51:37

lot I don't know if you hear it brock

51:39

that people get burn out by tic toc as

51:41

they're like well even if I had a lot

51:43

of videos go viral and not growing a community

51:45

there, it's hard enough people off that platform to

51:48

like com enjoy my web in R or Spiders

51:50

products or whatever. and I'm like yeah because it's

51:52

a content first platform and so I think the

51:54

if we can just learn to accept that a

51:56

kind of and like lets us off the hook

51:59

of like trying to. Build a community over

52:01

there could. It's not really what it's about. like

52:03

build young lady on Instagram, create the quality content

52:05

and like run that content machine on Tic toc.

52:07

That's what Absolute. Ring from you. Yellow. Use

52:09

Tic Toc. Like a reading of like the

52:12

know the funnel of our business Tix order

52:14

like the highest level of the final where

52:16

it's like just eyeballs. attention, people finding you.

52:18

But like you said, the majority of your

52:20

tix our audience will probably not become customers.

52:22

They probably won't show up for that web

52:24

and are they probably won't buy the product.

52:26

But as you can get them from Tic,

52:28

talk to an email list or from Tic

52:30

Toc to Instagram which is what a lot

52:32

of people do, then you can kind of

52:34

help them take that next step. To

52:37

me it's really about, you know, Instagram.

52:39

probably a better place for can next

52:41

in. Community building and

52:43

Conversion. Whereas. Tic Toc is

52:45

better for awareness. And. Utterly agree

52:48

in. In just the content creation, peace and building

52:50

that being so I think that's great, I just

52:52

took a ton of internal notes him like most

52:54

things that I was stalking along. for those are

52:56

listening you know how we do. If you had

52:59

any insights today any are has any big take

53:01

a ways Brock I love to hear what those

53:03

are. I think I can speak for you to

53:05

say that you love connection. you have community you

53:07

want to hear from my people. So any big

53:09

take away today aha moments We want to know

53:11

what those are All you gotta do a screenshot

53:13

Today's episode attack Us in that we're going to

53:16

see it in our the Ams and we want

53:18

to know. What those biggest take away dark Is

53:20

that going to allow us to connect with you Support

53:22

You make sure that you get what you need and

53:24

continue to create the valuable content that is going to

53:26

help you move forward. So with that rock and this

53:29

is all going to be in our soon as as

53:31

well. Please let everybody know where they can find you

53:33

were they can follow you and just get more resources

53:35

with all of the great support the you have up

53:37

there. Yeah, absolutely and I wanted to just

53:40

take a second to thank you so much for having

53:42

me on. This was a pleasure! Glad we finally got

53:44

to connect and and I could come on the show.

53:46

The best place to find me is my space.com. Forward.

53:49

Slash brought know it's Rock Eleven Johnson

53:51

across all social but not my space.

53:53

I'll sit on thing I'm on tumbler

53:55

I'll even of tumbler still exists but

53:57

Twitter, you tube, Instagram, tic toc, all.

54:00

Those Brock Eleven Johnson is my

54:02

username Anna to displace Get Connected.

54:04

Beautiful. Will thank you so much again

54:06

for just pouring your wisdom and your goodness into

54:09

this amazing community. I know that they're going to

54:11

love this episode and I can't wait to get

54:13

their feedback! So think you can for being here.

54:16

Are some. As

54:19

always thank you so much for joining

54:21

me today and every week here on

54:23

the Influence or Podcast. If you are

54:25

wanting to dive deeper into the topics

54:27

and discussions that we have here I

54:30

would encourage you to head over to

54:32

Julie solomon.net and sign up for my

54:34

weekly newsletter. It is an are amazing

54:36

news at a community that we are

54:38

able to really support. You are a

54:41

much larger scale and I love to

54:43

do a ton of amazing things and

54:45

I sin inside your. Inbox every single

54:47

week, which. Is head over to Julie salmond.net

54:49

still see a little spot there that you can

54:51

add your information and and you will get on

54:53

the list insert receding all of them. As.