0:00

I don't think I realized at the beginning, I would kind

0:02

of be like, oh, it's fine. I can give them the

0:04

right. I'm happy that I'm giving them money to begin with.

0:07

But what you realize that brands will pay

0:09

you is what I realized. No

0:11

matter what, if a brand gives me a rate, even if it's

0:14

what I want, I will still come back and be like, oh,

0:16

I would love to just put it here.

0:18

And they will. 95% of the

0:20

time, they will. So I think if

0:22

you realize your worth, it really shows if you

0:24

have your confidence when you're pitching these brands and

0:26

they will come back and they will give you

0:28

the rate you want. Welcome to the

0:30

influencer podcast. I'm your host, Julie

0:33

Solomon. If you found yourself

0:35

here, it means you are ready to unleash

0:37

the powerful visionary that lives inside you, turning

0:40

you into an authentic leader

0:42

who creates influence, impact and

0:44

change. Let's get started. Hello

0:52

and welcome back to another exciting

0:54

episode of the influencer podcast. Today

0:56

we are talking about how to

0:58

show up vulnerable on Instagram and

1:00

make money doing it. We

1:02

are talking to miss Macy J. Today, Macy

1:05

Neely. I got to meet Macy through my

1:07

Pigeon Perfect program and she is one of

1:09

our incredible students on there. And

1:11

I had to bring her and her message to this

1:13

podcast. Macy is a former

1:15

single mom. She is also a D1

1:17

athlete and she is an abuse

1:20

and assault survivor. Macy has

1:22

been able to amass over 930,000 TikTok followers

1:24

by sharing the authenticity of her story,

1:29

her past and her message. And

1:31

not only has she been able to curate

1:33

an incredible group and community of faithful followers,

1:36

but she has also been able to set

1:38

her family up for success by making a

1:40

business and a brand out of her vulnerability

1:42

and out of her message and out of

1:45

her story. And I can't wait for her

1:47

to share how she's been able to do

1:49

this because if you are someone who maybe

1:52

you just want to tap into your community a

1:54

little bit more, maybe you want to share those

1:56

vulnerable moments, maybe you want to get a little

1:58

bit more authentic with how you. you are showing

2:00

up and how you are creating your messaging, but

2:02

you don't really know how, or

2:04

maybe you just need some more inspiration to

2:07

make it happen, Macy is going to do

2:09

just that for you today. Let's get started.

2:12

I am coming on to do this live. Hi

2:14

everybody. We are going to

2:16

be talking about making money today, which

2:19

is one of my favorite topics, and

2:22

how to quickly and easily make money. One

2:24

of the ways that I have been able

2:26

to do it and thousands of others have

2:28

been able to do it is

2:30

by pitching. So

2:33

you can pitch a brand, a partner,

2:35

a sponsor, whatever you want to call

2:37

them on your ideas, and

2:39

they will pay you to post mostly

2:41

on social media, but of course on your blog

2:44

and other ways as well, they

2:46

will pay you to post on social media

2:48

and to become a brand partner. So we're

2:50

going to be talking about that today. We're

2:52

going to be talking about how to get

2:55

paid for posting on social media, how to

2:57

get paid for creating content, how to get

2:59

paid for really just sharing your message and

3:01

your service in the world, and not only

3:04

how to get paid, but how to actually

3:06

make it a sustainable and profitable business for

3:08

yourself. So we're going to be having an

3:10

awesome woman named Macy today

3:12

joining us here on this conversation.

3:14

And Macy has gone from, I

3:17

think last year in brand

3:19

partnerships, she made about $17,000 for the year. And

3:22

this year already, we haven't even hit October

3:24

yet, she's going to be making over six

3:26

figures. And so she was able to in

3:28

just a short amount of time in less

3:30

than a year, go from $17,000 in a

3:33

year to over $100,000 in a

3:35

year, just by learning

3:37

the right way to put herself out there

3:39

and to pitch. And so it's

3:41

going to be a really awesome conversation on

3:44

how you can do that too. Macy's

3:46

going to be sharing some strategies that have really

3:49

worked for her, and really also

3:51

sharing with you guys how she was able to

3:53

overcome some of those limitations and just some of

3:55

those things that were kind of getting in the

3:57

way that she didn't even realize were getting in

3:59

the way. until she learned the

4:01

right way to do it. So let

4:03

me see if I can find Ms.

4:05

Macy. Hi. Hello.

4:09

I was just telling everybody that we are talking

4:11

today about how to make money by

4:13

creating content and sharing that content

4:15

online. So be it social media,

4:18

your blog, someone who,

4:20

anyone really, if you are someone

4:22

who wants to partner with brands,

4:24

start building a true and authentic

4:27

relationship with brands, become a really

4:29

amazing partner for someone, it can be

4:31

very profitable and mutually beneficial. So we're gonna

4:33

be talking about that today and how Macy's

4:36

been able to do that. So Macy, if

4:38

you wanna share a little bit about, obviously

4:40

you're a content creator, but a little bit

4:42

about what you do and then how you've

4:45

been able to quickly and easily start monetizing

4:47

and making money off of the content that

4:49

you create. Yeah, of course.

4:51

So basically I started September of 2018

4:54

and I started everything as a blog. And

4:56

basically with my blog, I just told my

4:59

story because of a very interesting unconventional story

5:01

of my life about getting pregnant as a

5:03

teenager and then having someone that I

5:05

loved pass away and kind of going through a bunch

5:07

of trials. And from there, it kind of turned, I

5:09

wasn't looking to become an influencer, but that's kind of

5:11

what it turned into. And I found a lot of

5:13

women coming to me for advice and different things like that.

5:15

And then I was like, okay, I can kind of

5:17

like to make this a job maybe, but like, I

5:20

wasn't, you know, I

5:23

was a little concerned about how I would make money inside

5:25

a different niche. I was like, what even is my niche?

5:27

I was just very confused in the beginning. And then I

5:29

found you, Julie, and I was listening to your podcast every

5:31

day, every episode. And I was able to start getting like

5:34

more of a framework of what I wanted to do and

5:36

how I could do it. And so

5:38

I even think I got my first brand

5:40

deal before I

5:42

joined Pidget Perfect, but it was, I think when

5:44

I only had like 4,000 followers, maybe

5:47

less than that, maybe 3,000, I

5:49

had a decent engagement rate, but I got my first brand deal

5:51

and I was like, okay, so we can actually

5:53

make money doing this. So it wasn't like, it

5:55

was hard to get the first thing and get my mindset

5:58

right. And that was always one of my biggest obstacles. was

6:00

like, how do I make money from

6:02

this? Because I'm doing something that I've never seen anyone

6:04

do. And so that was always my biggest hurdle

6:07

I had to get over. And then once I

6:09

got over that, I was like, I can do like whatever I want. I

6:11

don't have to be super, super specific. And

6:14

so I was able to kind of start there

6:16

and grow my following on social

6:18

media. And eventually now I've

6:20

been doing super well, or like I, Julie

6:22

said, we're getting close to six figures. We'll

6:24

probably go over that this year. And last

6:26

year was under 20. So yeah, things have been

6:28

doing really well. Well, I

6:31

would love to dive into this. And for anyone that's here,

6:33

you have questions, please. There's a little question mark at

6:35

the bottom. So just add your questions in there because

6:37

me and Macy would be happy to answer those during

6:40

this conversation. But the first question I have for you,

6:42

Macy, is that you said that like, you first kind

6:44

of had to figure out like how

6:46

to make money and get over some mindset

6:48

steps. So how did you actually do that?

6:50

How did you go from not making money

6:53

to actually getting that first brand deal? So

6:56

I would say a lot of it was a

6:58

grind. So that really, in my mind, I was

7:00

like, I have to have 10,000 followers to get

7:02

a brand deal, which I know I realized it

7:05

wasn't true. Because a lot of times brands do,

7:07

they're looking for quality content. Like they want content

7:09

to use on their channels. So beyond just having

7:11

a amount of followers, like they are looking for

7:13

content that's good to post on their social medias

7:15

and like on their websites and different things like

7:17

that, which I didn't realize back then. So that's

7:19

one thing. And then I'd also say, I

7:22

basically just had to tell myself that like,

7:24

I had like the best following and just

7:26

kind of hype myself up and be like,

7:28

I have 5,000 followers, but they're so loyal.

7:30

And so I felt like my influence

7:32

was super strong enough to where a brand should want to

7:34

work with me. And I also kind of stuck to my

7:36

gun for like, I'm not going to do this for free.

7:38

And so I kind of like want to make it more

7:40

of a business mindset rather than being like, I want this

7:42

to create this business because like, it's something

7:45

for free. And so I was just kind of like,

7:47

of course, you have to take free stuff in the

7:49

beginning, some things, but I was also

7:51

super specific of who I worked with. And

7:53

I always worked with someone that aligned with my brand and

7:55

not like something I would actually use is that I thought

7:57

if I wouldn't use it, why would I come up with

7:59

it? I want to create trust with my

8:02

audience and my followers can't trust me that

8:04

I'm not going to have a high engaged audience. Like

8:06

I'm not going to grow. So that was always a

8:08

big thing for me more than making money. It was first

8:10

of all building that community. And then once I had that

8:12

community, then I was able to easier make money and it

8:14

makes things more authentic. Just popping

8:16

in real quick to let you know about

8:19

a new training that I have that gives

8:21

you the three steps to grow your following

8:23

and lend 10K brand deals in just 30

8:25

days, especially if you have

8:27

a small following and no more time

8:29

for content creation. Now this class is

8:31

perfect for you if you are ready

8:34

to really build out a clear and

8:36

concise content strategy that helps you grow.

8:38

If you're ready to grow your following

8:40

by creating engaging content so you can

8:42

attract the brands that are willing to

8:44

pay you. If you're ready to land

8:46

paid brand deals from the content that

8:48

you're creating so you can diversify your

8:51

revenue streams and of course make content

8:53

creation and content strategy your full time

8:55

career. So you can have more freedom

8:57

in your work and flexibility in your

8:59

schedule. Now this class comes packed with

9:01

a ton of strategies as well as

9:03

some free bonuses that you will not

9:05

want to miss. So head on over

9:07

to pitchitperfect.net/masterclass to join. There are multiple

9:09

times available so you can make any

9:11

time work for you no matter where

9:13

you are. Again, that's

9:15

pitchitperfect.net slash masterclass to get all

9:18

the details. So

9:20

let's talk about a little bit of the

9:22

strategies. So we got to meet last year

9:24

because you joined by pitchitperfect

9:26

program which is a program that teaches

9:28

people how to do exactly this how

9:31

to make money through brand

9:33

partnerships through content creation through working with

9:35

companies. So walk us through how you

9:37

how you got into that. What was

9:40

the process like for you and then

9:42

how fast did it work for you.

9:45

Yeah. When you earn the right way to

9:47

pitch you got the templates and you started to learn

9:49

some of these strategies. Yeah. So

9:52

once I dived in I would say it was

9:54

it was really reassuring. I think for me the

9:57

email templates was the best thing because for me

9:59

I was always. nervous like how am I doing

10:01

this email that too long too short am I providing

10:04

enough value are they gonna see how valuable I am from

10:06

this email I feel like before Pichit perfect I wasn't providing

10:08

that I feel like I got a lot of friends

10:11

who weren't responding it was kind of

10:13

frustrating and a little bit like like

10:15

I don't know it's just here to me

10:17

from wanting to do more sometimes so then

10:19

once I thought did Pichit perfect and I

10:21

realized okay what are my strengths and like how

10:24

am I gonna showcase the best parts of me

10:26

in this email and make it engaging enough for

10:28

them to want to respond and so I kind

10:30

of use those templates and kind of

10:33

made my own version to make it more me

10:35

and then every time I feel

10:37

like I got a response I mean there's maybe a couple

10:39

times where it didn't work but even back when I had I

10:41

was pregnant I had like 12,000 followers

10:43

that's like I really want a stroller and

10:45

like that's like my one thing I was like I

10:48

want to get a stroller for free and all these

10:50

things and so I pitched a brand and like it

10:52

took some work like it took some work it took

10:54

like three emails and they finally were like okay

10:57

like we may want to work together and I had

10:59

to kind of keep like keep going at it and

11:01

I got that deal and I was so happy because

11:03

I was like wow like this really works and like

11:06

that and then another one I where I turned

11:08

a deal that was unpaid into a paid

11:11

collaboration kind of using the same framework for

11:13

Pichit perfect and like learning how to

11:15

turn it to make it more advantageous for you

11:17

and so I was kind of trying to like

11:20

flip it like I feel like hey like we don't

11:23

you don't have a hundred thousand Instagram some there's a

11:25

brand that did that to me and I was

11:27

like well I may not have a hundred thousand

11:29

Instagram but I'm getting enough engagement where it's beneficial

11:31

for you and I also then I play into

11:33

like I also have a tick-tock platform and I

11:35

have this many followers about something of interest and

11:38

so you kind of say

11:40

no to

11:42

kind of like figure out a way to get them to yes

11:44

and I like to just practice with super helpful and

11:46

more than anything I would say it really

11:49

helped me with confidence and I say

11:51

that because it was really reassuring being in the

11:53

group with other women who are going to the same things

11:56

and like also finding my worth like I

11:58

saw another girl who had this thing on the phone smaller

12:00

than me but she was charging like twice the amount and

12:02

getting these big deals and I was like why am I

12:04

not doing that? Like I need to charge more and so

12:06

I think it really helped me like learn my value and

12:08

like what I can charge and it really

12:10

just helped me like increase profits like very

12:12

steady. But what you were saying before

12:14

I got my first deal like seriously

12:16

I don't know like a week after doing Pichit Perfect

12:19

and like I made my money back instantly

12:21

basically. When I

12:23

was up for those that are watching this that don't know

12:25

what it is in your own words what is Pichit Perfect

12:28

and how has it helped you make money and

12:30

who are these other people? Like I saw this

12:32

person that had less dollars like who are these other people

12:34

in the program that also helped me make less money?

12:36

Yeah so there's like so many amazing women

12:39

in the program who have ranges from like

12:41

a smaller following like I would say like

12:43

even a thousand to like fifty

12:45

to a hundred and there's other women who

12:47

are basically looking to do the same thing

12:49

you are which is get brand deals and

12:52

get paid for your work even if you

12:54

just wanted to create content giving pace about

12:56

content. And so yeah

12:58

basically like the group is amazing

13:00

these are different women who are going through the same things you

13:02

are which I love it's like hey what should I turn this

13:04

brand? If this brand is asking for this is this normal? And

13:06

there's all these questions that you have that I feel like you're

13:08

always in the dark with and it's super nice to be in

13:10

Pichit Perfect for that reason. But overall Pichit

13:13

Perfect is a way to land

13:15

brand deals and get paid for your work and

13:17

not just be having to create content for free

13:19

and so getting paid for what you deserve is

13:21

what it is and it's super nice because it

13:23

works. Awesome

13:25

and let's see how has it helped how

13:28

so you found the program you decided to

13:30

invest in it we know that you got

13:32

your money back really quickly how else has

13:34

it helped you because you even said last

13:36

year you made about seventeen thousand dollars and

13:38

how much were you making before you joined

13:40

Pichit Perfect? So

13:44

I don't know I'm not a lot like

13:46

I want to say like I maybe need

13:48

like five thousand maybe three like I don't

13:50

even know if I even I

13:53

can't even tell you like it was nothing

13:55

nothing notable that's for sure so before

13:57

Pichit Perfect so we're not

13:59

going to go. And then I was hesitant to invest. I'm

14:01

like, I don't want to like spend money on

14:04

that. Like, is it going to work? Like you

14:06

always have these doubts and stuff. And

14:08

then I was listening to other testimonials. And I

14:10

was like, why would I not try it? Like

14:12

I'm all about investing in myself. And like, if

14:14

I think I'm worth it, you invest. So you're

14:16

not going to go all in and you won't

14:18

invest. But if you want to go all in

14:20

and make money and become like an influencer, a

14:22

blogger, someone, like a way to make money,

14:24

this is how you do it. And

14:27

so you weren't really making a lot of

14:29

money. And then you were like, OK, I'm

14:31

going to invest in this program. Check it

14:33

out. Like learn these new strategies. Use these

14:35

templates. Meet these other women. And then you

14:37

made $17,000 last year. And then you're making

14:40

almost six figures this year. So like how

14:42

were you able to grow to

14:44

make that much money that fast using

14:47

Pigeot Perfect? So

14:50

I would say it always

14:53

goes back to like knowing my worth. And so for

14:55

me, I'm like, now I know. Like how much I

14:57

can charge. Now I know how much I should be

14:59

charging for video rights. Like I

15:01

should be charging this amount and not giving

15:03

away for free. So certain things like that

15:05

that I've learned in the group really helped

15:07

me make the money. So doing these high

15:10

paying brand deals that are

15:13

like five figure deals. And so getting those deals a lot

15:15

of times too is knowing my worth and knowing how much

15:17

I can charge. And Pigeot Perfect should help me with that.

15:20

Realizing, yes, I can charge X amount. And like

15:23

seeing people or brands like

15:25

seeking the rights and stuff like that, and

15:27

I'm like, no, you're going to pay me

15:29

for that. So figuring that out. And what

15:31

I've realized too, working with brands, is that

15:34

brands will pay. And they act

15:36

like, I think we think in our minds that they

15:38

won't pay. But brands will pay you money.

15:41

They have that budget. And they just want to see

15:43

what they can get out of you that I've realized.

15:46

So even when I pitched to, I realized, OK, I

15:48

can probably charge more. And they'll probably land on what

15:50

I want. And so that's kind of what I do.

15:52

And I think too, if you charge more, they're like,

15:55

wow, they have value. Whereas if you undercharge too,

15:57

then they think of you as someone not as

15:59

legit. if that makes sense. Well,

16:02

and we have a really good question from Kelsey

16:04

Marie, Kelsey Marie 1-1-2-Q, we've kind

16:06

of been answering this, but we've also just

16:08

touched on it too, that a lot of times people,

16:10

it's not that they don't know how much to charge,

16:12

but they're afraid that they don't know how much to

16:14

charge, and they're afraid that like, if I throw this

16:17

number out, it's gonna scare the brand, they're gonna go

16:19

away and I'm gonna miss the deal. And so they

16:21

end up grossly undercharging, or they end up not charging

16:23

at all, and then they do a bunch of pay,

16:25

like free work, basically. And

16:28

they don't have the right strategy in place to

16:30

understand like, when is the right time to actually

16:32

do free work, when it's time to like build

16:34

the relationship and get that going. So

16:36

Kelsey asked, how did you know how

16:39

much to charge for brand deals when you

16:41

had a lower following? And I think that you mentioned before, a

16:43

lot of that you learned just being inside the

16:45

Pigeon Perfect community, and having

16:47

the other group share what they're

16:49

charging. Yes, on one number. And

16:51

then we talk about it in the group too, but how did

16:54

you, how were you able to kind of

16:56

navigate that once you got in the program? Yeah,

16:59

so I think I would just ask, when

17:01

I was in the Facebook group, I'd say,

17:03

hey, how much like YouTube was the charge

17:06

for like this amount of followers, this engagement

17:08

rate, like this many story views for a

17:10

post, or like an Instagram, a sponsored story. And

17:12

now I'd get other people's views, like what they're

17:14

charging or what they think they would charge. And

17:16

so I was telling them like a base range

17:18

of what I would think. I'd also take into

17:20

account like, how many hours is this gonna take

17:22

for me to get done? Is it gonna take

17:25

like an hour? Is

17:27

it gonna be like three hours? Am I gonna shoot it myself? Am

17:29

I gonna get help? Taking into account that, because

17:31

not only is it like you're charging for the content, but

17:33

you're charging for the amount of hours you put in. And

17:35

I don't think I realized at the beginning, I would kind

17:37

of be like, oh, it's fine. Like I can give them

17:39

the rights. Like I'm just gonna, I'm happy that I'm giving

17:41

them money to begin with. But would you

17:44

realize that brands will pay you, is what I realized.

17:46

Like I, no matter what, if a brand gives me

17:48

a rate, even if it's what I want, I will

17:50

still come back and be like, oh, I would love

17:52

to just like put it here. And

17:54

they will. 95% of the time

17:56

they will. So I think if you

17:58

realize your worth, it really shows. if you have

18:00

your confidence and you're pitching these brands and they

18:02

will come back and they will give you the

18:05

rate you want. And so I think having a low following,

18:07

you still have to realize that you're providing these

18:10

brands content that they need in order to have

18:12

a good Instagram to show

18:15

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kit. That's so good.

24:03

And I know we have an entire

24:05

module dedicated to negotiation inside Pigeon Perfect

24:07

where we talk a lot

24:10

about, you know, various circumstances that

24:12

can happen, gifted offer, paid offer,

24:14

you want more and how do you kind

24:16

of negotiate to meet people in the middle

24:19

and to make it a mutual beneficial win-win

24:21

for everyone that, you know, you're getting paid,

24:23

you're growing exposure, you're growing impact, the brand's

24:25

growing awareness, the brand's selling their products. You

24:28

know, that's really, you know, their goal at

24:30

the end of the day, they want to

24:32

increase revenue and increase brand recognition and that's

24:35

why they work with influencers and content creators

24:37

in the first place to help them do

24:39

that. So I love that question.

24:41

Great question, Kelsey. We

24:43

have another question here from Rosh in

24:46

Kaur. How do brands

24:48

contact you and how do you know

24:54

whom to reach out if you are doing it?

24:56

So Pigeon Perfect, we talk a lot about like,

24:59

if a brand contacts you, that's just like

25:01

a carry on top win. It's really about

25:03

you going out and contacting brands.

25:06

And so do you want to share a little bit about, and

25:08

I think a lot of people have this misconception that

25:11

they think like, well, I'll

25:13

be ready to work with brands once a brand

25:15

contacts me or once they find me, then I'll

25:17

be ready to work with brands. And it's like,

25:20

no, you're ready to work with brands the

25:22

day that you realize that it's your job to go

25:24

and contact them. And of course you have to learn

25:26

the right way to do that. So if you could

25:28

share a little bit about your experience with that.

25:31

Yeah, so I think that was one of another hard

25:33

thing for me actually, was how do I get in

25:35

contact with these people? Like it was always so confusing

25:37

to me. I'm like, how do people get like brand

25:40

email addresses? And what I've realized too, it's as simple

25:42

as DMing them

25:44

on Instagram, just being like, hey, I

25:46

love this product and I use it

25:48

all the time. I would love to work together. Is

25:50

there someone I can reach out to an email address?

25:52

I can reach out to to talk about it stuff

25:55

like that. So simple and like 95% of

25:57

the time they give it to you. There's every one.

26:00

off chance where they're like, oh, we're not doing

26:02

collaboration. Whatever. Not a big deal. So you just

26:04

DM them on Instagram. I used to sometimes find

26:06

people in LinkedIn, but I found Instagram was my

26:08

biggest tool, which I didn't even realize. Um,

26:11

additionally, if you have other friends who

26:13

are doing influencers stuff, working in France,

26:15

say, Hey, um, I would love to

26:17

work with this contact that you worked with. Like, what can

26:19

we trace contacts? Or if you have zero contact at the

26:21

moment, just be like, Hey, are you willing to take contacts?

26:24

Like in exchange, I can help you, uh, do photos

26:26

or do this or do that. You kind of

26:28

just have to really be proactive. And I always

26:30

thought it was so hard. I'm like, how did

26:32

they get this contact? How did it do this?

26:35

And literally so simple. I just DM them on

26:37

Instagram is what I realized. That's where I've gotten

26:39

all of mine. I worked with Nuna, the stroller

26:41

company I was talking about earlier. I wanted a

26:43

stroller. I just DM them an Instagram, got the

26:45

email address. It took some time, but it worked.

26:47

So I think it's as simple as doing

26:49

that. Awesome.

26:51

Great response. Um, she

26:54

also asked, um, how do

26:56

you join pitch pitch at perfect, which

26:58

may be, you can, I'm sure Macy would be

27:01

more than happy if you guys want to pull it

27:03

into her DMS and she can share how to

27:06

do that. She is one of our incredible referral

27:08

partners and she can walk you through just more

27:11

of her own experience, how she's been able to

27:13

do it, how you can do it too. Um,

27:15

and really support you in any of that. So

27:17

I would recommend you guys just popping into Macy's

27:19

DM at the end of this conversation and she'd

27:21

be happy to send you over

27:23

some information. Yeah. I'd be more than happy

27:25

to answer any questions you have because like I said, I

27:27

had them all in the beginning and I was like, does

27:30

it really work? Like all these different things and like,

27:32

yeah, but just feel free to DM me. I'd be more

27:34

than happy to talk to any of you and share about

27:36

my experience even further.

27:38

Awesome. Thank you, Macy. Okay. Great question

27:41

from Madeline creative. She says, do you

27:43

feel like you needed brand deals that

27:45

you didn't make money from at first

27:48

in order to showcase previous,

27:52

wait, where did that go? I've lost it.

27:55

Um, in order to showcase priest, so this is

27:57

a great question. Um, Madeline,

28:00

if I'm correct, you're basically saying, did you feel

28:02

like that you needed to do free

28:06

brand deals first in order to showcase

28:08

your worth? I'll

28:11

start with this and Macy, I would love your perspective.

28:13

I always say, I think it depends. I think it

28:15

depends on the brand, I think it depends on their

28:17

goals. That's why we have in module one of Pidget

28:19

Perfect, it is basically setting

28:21

the foundation of, how

28:23

do you properly research a brand so

28:26

you know what it is that they're looking for? What kind

28:28

of questions are you asking the brand when

28:30

you're pitching them so you know how

28:33

to curate your pitch and you know how to

28:35

set it up. Because Madeline, you are correct, there

28:37

are gonna be some brands out there, they're gonna

28:39

wanna make sure that you can actually convert for

28:41

them. So they're not going to be wanting to

28:43

pay you hundreds or

28:45

thousands or tens of thousands of dollars if

28:47

you don't convert. So it's your job as

28:49

the content creator to show them, yes, I

28:52

can actually help you convert revenue,

28:54

I can sell for you, or I can

28:56

help you build a brand awareness and brand

28:58

recognition. So this is when I think that

29:00

a lot of good affiliate partnerships can

29:02

happen if a brand is offering you

29:04

commission. That in turn, you are

29:06

getting paid, they're just really wanting to see how

29:09

well do you do this? And I think that

29:11

if it's a brand that you really love, I

29:13

think absolutely being like, hey, let me show you

29:15

what I can do, let me post some stuff,

29:17

really make this a win for you. And I

29:20

think that that also sets you up, Madeline, to

29:22

actually negotiate for more pay after

29:24

you have showed them how amazing you are at

29:26

creating content and how much you helped them sell

29:28

or get the word out. Now you've got a

29:30

lot involved in your court to be able to

29:33

go like, okay, so you've seen what I can

29:35

do for free, now let's pony

29:37

up and let's make this a legitimate thing. And it

29:39

could also probably lead to a longer term partnership as

29:41

well. Maciej, I would love to know

29:43

your thoughts. Yeah, I was gonna say,

29:45

I totally agree with that. I think

29:47

when you're first starting, you for sure have to

29:49

do some stuff for free. I know I did

29:52

my first couple of deals for free. I

29:54

think one of them was like, I got a free pair of boots

29:56

just to send them photos. I thought it was the coolest thing ever.

29:58

And so like, I think you kind of

30:01

have to start doing stuff to also show brands. Like

30:03

I've worked with people before, because if you haven't worked

30:05

with anyone, they're like, well, like, why would we pay

30:07

you if you have no experience working with brands? So

30:09

I think you do have to have some things under

30:11

your belt to showcase to other brands. And I think

30:13

it also creates credibility for you. And

30:16

then like Julie said, like, after you do that, he's like, hey, let

30:18

me show that I can really do. And I

30:20

guess I have an example for this. I worked with Owlette

30:23

and I think they didn't want to pay me at

30:25

first because I have 100 K on Instagram. And

30:27

then so I moved into TikTok where at the time I had

30:29

like 200,000. And

30:31

so I said, hey, like, I'll do this on TikTok for

30:33

you. I charged them a rate. They took

30:35

it. Obviously, I wanted more eventually. I don't think

30:37

I charged for rights at that time. So

30:40

it's like, I'm just happy to get this money. And

30:43

then I did the video for them and

30:45

it went like mega viral and it hit

30:47

like 11 million views on TikTok. And so

30:49

after that, we've had the best relationships. Like,

30:51

wow, like they know that like I will

30:53

convert every time I post to them. I'm

30:55

going to create content that works super well

30:57

for my audience and for other

31:00

people who like this kind of content. So I

31:02

think it's really great too. If you just get

31:04

that contact and like for me, like I love

31:06

it. That's a big brand for me. Like I

31:08

love Owlette. So I was like a huge brand. I'm

31:10

happy to do it at this rate. And then like after that,

31:12

I was like, hey, I didn't want to set out more deals

31:14

at that same rate. And I was like,

31:16

oh, actually, like I would love to push. And so then I had the

31:19

room to negotiate because I showed like what

31:21

my worth was and how I could convert

31:23

for them. So like Julie said, I would

31:25

say it's great to do stuff for maybe

31:27

a little bit lower for the first time

31:29

to then create that relationship because that,

31:32

for example, is one brand I have a relationship that have

31:34

ongoing deals now, which is a huge part of my income

31:37

during the year. So and

31:39

that's why it's so important and it's in module

31:41

four, such a perfect that we talk about like

31:43

when is that moment to then switch gears and

31:45

to like start asking to get paid and then

31:48

like how do you do that and how do

31:50

you bump it up? And it really does start

31:52

with the confidence and then having the actual

31:55

expertise and the actual credit credibility staff and

31:57

the data to back that up and how

31:59

you get that. that is by

32:01

getting started and creating really valuable content.

32:03

And then you've got to learn the

32:05

right way to do that moving forward

32:07

so it sustains you. Yeah.

32:10

And I was going to say too that what

32:12

I also would do with future pitches, because I

32:14

had such a successful one outlet, I'd say, hey,

32:16

do my whole field. And be like, and here

32:18

are some recent partnerships that I've had just for

32:21

your reference. And I would attach the videos that

32:23

had like 10 million, another video that I had

32:25

that had like 400,000 for a brand, just so

32:27

that they're like, oh, wow, like she does create

32:29

content that convert. So I think you can

32:31

use that in future pitches when you do have a good. Yeah,

32:34

one thing good does happen. Awesome.

32:37

We have time for I think one or

32:39

two more questions. This one from eating with

32:41

party is great. She said, how do you strategically

32:43

ask the brand for their budget range versus

32:46

you giving them your rate card first? So this is

32:48

a big thing that we talk about inside the program.

32:50

There's a whole entire lesson dedicated to it. So

32:53

I can't walk you through the whole

32:55

strategy on this Instagram live, but I can give

32:57

you the first step. And so to me, yes,

32:59

there is a strategy to it. And learning that

33:02

strategy is the key. But the first

33:04

step to that strategy is it's more in kind of

33:06

how do you strategically ask, how do you

33:08

confidently ask? And so the confidence is

33:10

the first step there. And it's really about creating

33:13

valuable content, getting it out

33:15

there, and really knowing how, I mean, it's not that

33:17

you have to have a ton of experience, but you

33:19

have to be able to have the confidence to go

33:22

in to know your worth. The first step is like,

33:24

I have to know what my value is. What is

33:26

it that I bring to the table? What

33:28

am I bringing to the table? How

33:30

can I help them either convert in

33:32

sales or pump out their brand awareness,

33:34

make their brand recognition greater? And

33:37

then that's going to allow me to ask

33:39

for what I want with more confidence. So

33:41

confidence is the first step with any of

33:43

that. I could give you all the strategy

33:45

in the world. If you don't have the confidence

33:47

to ask for what you want, the strategy is

33:49

not going to work. So the confidence is the

33:51

first step in there. And it's asking

33:54

for that. And instead of feeling fearful or

33:56

afraid that like this opportunity is going to

33:58

go away, you just give. them a rate card,

34:00

which I'll give you another

34:02

little tip. I always like strongly

34:05

oppose like never ever ever ever ever give your

34:07

rate because what you're doing is you're setting yourself

34:09

up to lose any negotiation power that you would

34:11

have had because you showed all your cards. You

34:14

said I'm willing to do X, Y, and Z

34:16

for this. You don't know maybe the brand was

34:18

like wow we were gonna pay her like four

34:20

times that but if she's willing to do it

34:22

all for that well then we'll just go with

34:25

that. So it's really about the collaborative effort of

34:27

like confidently knowing this is

34:29

my value. This is the time,

34:31

money, energy, and resources that Macey

34:33

mentioned earlier. Time is a huge factor there. This

34:35

is what it's gonna take for me to do this and

34:38

then now I have the strategy which we

34:40

teach inside the program step-by-step to learn the

34:42

message to go through and so this is

34:44

how I can ask the brand for

34:46

their range and Macey I would love to know if

34:48

you have any like stories or any feedback on that

34:50

too. Yeah I know I

34:53

would do the same thing because like I said the

34:55

worst thing ever is to give them

34:57

a price and then know that you could have

34:59

gotten more. I think it kind of eats away

35:01

inside and I think it's happened to me

35:03

a couple times in the past. So yeah

35:05

like you were saying I

35:07

think I never usually like to give a range. I

35:10

mean if I do I'll give a range. I'll never

35:12

give a rate. It's that rate because a lot of

35:14

times what you'll notice is that brands will sneak in

35:16

right into your contract. They'll sneak in other things. I

35:18

had a brand one time sneak in

35:20

like that my video had to hit a minimum

35:22

hundred thousand views in the first few days and

35:24

I was like absolutely not. So certain

35:26

things that you don't realize that's what I don't say

35:28

be very careful with these contracts that brands send you

35:30

because they will try to sneak things in that you

35:32

don't realize and so a lot of

35:34

things too with the rates is that you and you

35:36

don't want to give a rate I would say because

35:39

like like dualism they usually have a budget

35:41

to pay more and so I

35:43

would ask for their range and then if it's below

35:45

what you were thinking I would say oh like I

35:48

I was hoping to get this I wouldn't say like

35:50

that but like with confidence say oh my

35:52

minimum is this for like X Y and Z

35:54

different things that you can use but obviously if

35:56

you word it right they will pay you that

35:59

range or What I usually do is I

36:01

go above it and tell you my minimum and then I'll get the

36:03

rate I want. And so you kind of have to do that. So

36:05

then I know like hey this is her value so that she's charging

36:07

other brands so that we can pay her this.

36:09

If that makes sense. The

36:12

practice is going in and doing it and

36:14

you know and that's the big thing that

36:16

you know what's so amazing about the community

36:18

of Pidget Perfect is that Pidget Perfect has

36:20

been around since 2016. My background and why

36:22

I teach this I was a publicist for

36:24

over 15 years. I have

36:26

a really strong PR and marketing background.

36:28

I have been pitching since

36:31

2007 before social media even really existed

36:33

minus I think Facebook and maybe Twitter

36:35

was around at the time. But what

36:39

we teach it doesn't matter if there's new

36:41

platforms that come and go. It's the

36:43

foundation that you need to confidently

36:46

get what you want and ask for what

36:48

you want. And we have this incredible community

36:50

and we have years and we have over

36:52

five thousand students that have now gone through

36:54

this program that you know are able to

36:56

be there to support you to share

36:58

their examples there how they've been able

37:00

to make it work. Of course my

37:03

years of experience is in there. It's

37:05

my entire Pidget Profit methodology that I

37:07

have mastered over the last like 15

37:09

years which really kind of dates me.

37:11

But what I am saying

37:13

is that it really does work and if it

37:16

didn't there wouldn't have been five thousand plus students

37:18

that have gone through it. It wouldn't still be

37:20

here after only six years. And so I would

37:22

say that the key to this is getting started

37:24

whether you learn it from me or you learn

37:27

it from people like Macy you just have to

37:29

learn the right way to do this and you

37:31

have to get started today because there's there's so

37:33

much money and opportunity that you're missing out on

37:35

today because you keep telling yourself that you're not

37:37

ready. You don't have enough followers. You you've tried

37:39

it before and it doesn't work. Whatever it is

37:41

that you're telling yourself the reason why it's not

37:43

working for you today is because you haven't learned

37:45

the right way to do it. And that's okay.

37:47

There's no shame in that. I mean if you

37:50

don't know the right way to swim you're probably

37:52

not going to be able to swim without drowning.

37:54

If you don't know the right way to drive a car you're

37:56

probably not going to be able to drive it without getting in

37:58

a car accident. So like we all have to learn. the

38:00

right way to do something in order to be

38:02

successful at it. And so with that said, Macy,

38:04

I would love for you to share a little

38:06

bit more. And I know that you offered to

38:08

answer any questions that people have. So that's amazing.

38:10

Definitely, DM Macy, and she can share some things with

38:13

you. But anything else that you just want

38:15

to share about once you learn the right way to

38:17

do this, how did it change your life? How did

38:19

it change the way that you work?

38:21

How did it change you

38:24

as a mom? How did it really give you

38:26

the freedom and everything that you've been wanting in

38:28

life? Yeah, so that's actually

38:30

like the best question because it has

38:33

given me so much more freedom. Like

38:35

this year, I'm building a house, it

38:37

wouldn't be possible without making the money

38:39

I have through picture perfect and pitching

38:41

brands. And also I'm able to

38:43

now like put my full time job, I'm still

38:45

in a full time job, I'm getting the house

38:47

and have to have the loan, but I'm able

38:49

to easily put my full time job. So it's

38:52

giving me financial freedom, freedom to spend more time

38:54

with my family. So overall,

38:56

it's been like a huge blessing because I know how to

38:58

pitch brands, I know my worth, I know how to get

39:00

what I want, I know how to get paid for my

39:03

work. And so I think that the biggest thing is getting

39:05

paid for your work. And these

39:07

misconceptions of being have enough followers,

39:09

brands need photos, they need content, they

39:11

need those different things, they're going to pay a

39:13

photographer if they don't pay you. So you

39:15

need to know your worth and realize that even if

39:18

you have two followers, you can still get paid for

39:20

beautiful pictures and different things and just build your portfolio

39:22

that way. So it's a great program. So feel free

39:24

to DM me if you have any questions. Awesome.

39:27

Well, thank you, Macy, so much for being here

39:30

today and just sharing your experience, offering a ton

39:32

of tips and tricks and

39:34

feedback. And for those that had questions,

39:36

thank you so much for submitting those, a lot

39:38

of really great questions in there. And a lot

39:40

of which we cover today and we cover in

39:42

more detail in how to program. So like Macy said,

39:44

if you want to really kind of take

39:46

this to the next level, if you want to stop

39:48

beating your head against the wall, trying to like figure

39:51

it out by yourself, if you want to save yourself

39:53

some headaches and some years

39:55

and really start making money really quickly

39:57

and easily, just message Macy and she

39:59

will. Let you know how to do

40:01

that and answer any questions that you have. So

40:03

thanks everybody for being here. We appreciate it. See

40:06

ya. As

40:09

always, thank you so much for joining

40:12

me today and every week here on

40:14

the influencer podcast. If you're

40:16

wanting to dive deeper into the topics and

40:18

discussions that we have here, I

40:20

would encourage you to head over

40:22

to juliesalmon.net and sign up for

40:24

my weekly newsletter. It is

40:27

in our amazing newsletter community that we

40:29

are able to really support you on

40:31

a much larger scale and I love

40:33

to do a ton of amazing things

40:35

that I send inside your inbox every

40:37

single week. So just head over to juliesalmon.net. You'll

40:40

see a little spot there that you can add your information

40:42

in and you will get on the list and start receiving

40:45

all of that good stuff.