0:00

So saving time and energy, expanding

0:02

in your insights and your knowledge

0:04

and your understanding and your impact

0:06

and really in your understanding of

0:09

the cost of inaction are all

0:11

integral to making informed decisions. I

0:13

can't tell you how that cost

0:15

of inaction is probably the number

0:18

one problem so many of

0:20

you face because we talk about it.

0:22

That is the number one issue that

0:24

so many of you have. It is

0:26

the cost of inaction. Welcome to the

0:28

influencer podcast. I'm your host, Julie

0:30

Solomon. If you found yourself

0:32

here, it means you are ready to unleash

0:35

the powerful visionary that lives inside you, turning

0:37

you into an authentic leader

0:40

who creates influence, impact, and

0:42

change. Let's get started.

0:44

Hello, my friends. Welcome back to another

0:46

episode of the influencer podcast. This is

0:49

Julie Solomon. If this is your first

0:51

time joining us, if it's not, welcome

0:53

back. Welcome back. Today's episode is an

0:56

important one because it's all about smart

0:58

spending for the year. Now, we

1:00

all know that time is our most

1:02

valuable resource, but let's not forget that

1:04

money is pretty important too. So today

1:07

I'm going to dive into how to

1:09

spend wisely in your brand and business

1:11

this year and share some personal experiences

1:13

that might just save you from making

1:15

costly mistakes. And with that, let's

1:17

get started. Okay, so before

1:19

we jump in today's topic, I want to

1:22

first acknowledge that we're all in different boats

1:24

facing very unique challenges. What works for one

1:26

may not work for the other. So take

1:29

what resonates with you today and leave the

1:32

rest. I really feel like

1:34

that taking what you like and leaving

1:36

the rest at different times and iterations

1:38

of where you're at in business is

1:40

really the key to growth and really

1:42

having any kind of tool or experience

1:44

or strategy that someone gives you to

1:46

actually work for you. Now, we're first going

1:48

to dive into setting the stage for a little

1:50

bit because I think that when it comes to

1:52

spending on your business, there are really three key considerations

1:55

that I always keep in mind. One, will it save

1:57

me time and energy? Two, what's the best way to

1:59

do it? Will it allow me to show up

2:01

and sell or serve in an expanded way?

2:03

And three, what is the cost of

2:06

not doing this? Now let's tackle the

2:08

first consideration when deciding where to invest

2:10

in your business. Will it save me

2:12

time and energy? Well, my friends, time

2:14

is our most precious resource and energy

2:17

is its close companion. Just imagine a

2:19

scenario where you're spending countless hours on

2:21

manual tasks that could be automated. So

2:23

investing in tools or software that streamlines

2:26

these processes not only saves you time,

2:28

but also frees up that mental space

2:31

and energy. Now, for example, picture managing

2:33

your social media posts individually across all

2:35

the platforms that you may be on.

2:37

Now, consider the time and energy saved

2:40

by using a social media scheduling strategy

2:42

or even tool. Now, not only does

2:44

this ensure consistency, but it also allows

2:46

you to focus on more meaningful aspects

2:49

of your business. This is why inside

2:51

my program, the Brand Accelerator, I actually

2:53

have an entire module dedicated to saving

2:56

time and energy. And I actually give

2:58

my students my entire process from the

3:00

spreadsheet to the tools, to the strategy, to

3:02

the actual copy and paste of the content that

3:05

I use to do this with my own content

3:07

creation and social media posts, just to make my

3:09

life a lot easier. Now I'm going to be

3:11

sharing a little bit about this in a bootcamp

3:14

that I'm going to be starting next week. If

3:16

you want to hear more about it, you can

3:18

go to juliesalmon.net/bootcamp. If you're looking to save a

3:20

little bit more time and energy. Now moving on

3:22

to our second consideration, and that is will it

3:25

allow me to show up and sell or serve

3:27

in an expanded way? Sometimes I think that we

3:29

may hesitate to really invest in areas that

3:31

directly impact our ability to connect with

3:34

our ideal audience. What I mean by

3:36

that is let's say that you're contemplating

3:38

upgrading, I don't know, your phone for

3:40

better video quality. This investment to upgrade

3:42

your phone not only enhances the visual

3:44

appeal of your content, but also it

3:46

allows you to connect with your audience.

3:49

I think on a deeper level. Remember,

3:51

your audience will always value

3:53

quality over quantity. And This

3:56

investment is a direct reflection

3:58

of your commitment to. By

4:00

adding value. Now I want to talk

4:02

about the third consideration, which I feel

4:04

is the most important and that is.

4:06

What? Is the cost of not doing

4:09

this? I think it is so

4:11

crucial to recognize that in action

4:13

can have it's own set of

4:15

consequences, domino effect, and resolutions that

4:17

you may not even realize that

4:19

you're signing up for. For example,

4:21

when you're debating or not whether

4:23

to invest in any kind of

4:25

professional support or development, the cost

4:27

of not doing it could be

4:29

missed. Opportunities. Stagnant. Growth or

4:32

even falling behind the industry trends and

4:34

support and network that you need to

4:36

actually further where it is that you're

4:38

trying to go. by investing in continuous

4:40

learning, you position yourself as a leader

4:42

in your field and a cost of

4:44

not doing so may actually lead to

4:46

a decline in your competitive edge. Now

4:48

I cannot tell you how many times

4:50

I have seen student after community member

4:52

after person that does listen to this

4:55

podcast company and say man, I wish

4:57

I would have gotten started sooner now

4:59

that I know what I know. Now

5:01

that I finally bit the bullet and I invested

5:03

in that you know process or invested in that

5:05

coach or I bought that course I took that

5:07

program Man I just wished I would have started

5:09

earlier because I can tell you my friends I

5:12

have never had any one come to me and

5:14

say okay I wish I would have started later

5:16

and knowing what I know now no one ever

5:18

says that Everyone always says man I wish I

5:20

would have started earlier. I wish I would have

5:22

had the courage, the competence. I wish I would

5:25

have just follow the fear. I wish I would

5:27

have gotten out of my mind drama and actually

5:29

taken action. So when it comes to. That

5:31

and action. It is so important

5:33

to remember that it's costing you

5:35

more then that initial cost Me

5:37

Feel the cost of inaction costing

5:39

you more than that initial cost

5:41

of action may feel. So with

5:43

that to say, these considerations are

5:45

not just about spending money, they're

5:47

about strategic investments in your business

5:49

growth In where it is you

5:52

say that you wanna go to

5:54

saving time and energy, expanding in

5:56

your insights, in your knowledge, in

5:58

your understanding in your impact. And

6:00

really in your understanding of the cost

6:02

of an action are all integrals him

6:05

making informed decisions. I can't tell you

6:07

how that cost of inaction is probably

6:09

be number one problem so many of

6:11

you face because we talk about it.

6:14

That is the number one issue that

6:16

so many of you have. It is

6:18

the cost of an accent. So I

6:21

am doing something this year at the

6:23

I have never done before. I want

6:25

you to join me for it. It

6:28

is a freeze Five Days brand. Building

6:30

Boot Now all you have to do

6:32

is going to salmond.net less Boot Camp

6:34

to get the details. but I want

6:36

to let you know that if you

6:38

are someone who is already saying you

6:41

don't have the time this year you

6:43

don't know the best. Next step to

6:45

take are you just need someone to

6:47

hands you and actionable game plan. This

6:49

brand building Boot Camp is for you.

6:51

It is time to read, clarify your

6:53

brand strategy, remove content, overwhelm and create

6:55

a sustainable business. And this is what

6:57

the Brand Building Boot Camp is a.

7:00

Lot about why I'm inviting you to

7:02

this free virtual event. I'm gonna be

7:04

showing you how to solidify your strategy

7:06

so that this year is only when

7:08

you solidify your audience and revenue without

7:10

being drowned out by the noise of

7:12

every online market or telling you that

7:14

there are programs. Are there? This or

7:17

that will solve your problems. Gearing Be

7:19

free! Five day brand building boot camp.

7:21

You will clarify your brand strategy and

7:23

message, remove the overwhelm of content creation

7:25

so you can monetize your brand and

7:27

scale sustainably. By the end of our

7:29

time. Together you're gonna have a clear direction

7:31

on your content strategy for the rest of

7:34

the year. Tools to increase your social media

7:36

presence and an easy to implement Branco strategy

7:38

that you can put into action immediately. Did

7:40

Share Somebody Strategies last year in a small

7:42

session that I did and there was an

7:44

incredible woman stacey atheists who is a digital

7:47

creator and this is what she said about

7:49

what I'm sharing with you during this boot

7:51

camp she said Julie I just wanted to

7:53

say that since you are free trainings I

7:55

have learned my unique value, figured out how

7:57

I wanted to nice down and only. Two

8:00

weeks later I have grown by almost

8:02

three thousand followers and my engagement is

8:04

out. The roof just hit the Ten

8:06

K Mart. I am already seeing crazy

8:09

proof that it works. I mean do

8:11

we need to hear anything more? to

8:13

go Julie solomon.net/boot Camp to save your

8:15

free seat And do it soon because

8:17

the boot camp starts on February fourteenth!

8:19

Yes, Valentine's Day my friends and you

8:22

will only be able to get into

8:24

it for the next couple of weeks

8:26

said oh miss out and I actually

8:28

went to share a personal. Story with

8:30

you. A time when I made a

8:33

major spending mistaken a business really the

8:35

cost of inaction and I want to

8:37

tell you just really. It's a time

8:39

where I decided actually not to invest

8:41

and looking back I just really wished

8:44

that I would have. and I think

8:46

that learning from our mistakes is crucial

8:48

for the story might resonate with you.

8:50

So back in cost, this was twenty

8:53

seventeen. I found myself south at a

8:55

crossroads of my business. I had been

8:57

hearing really about the wonders at a

8:59

time. Of Facebook ads, how they get

9:01

help, skyrocket your reach, your engagement, and of

9:04

course you're revenue. How they get you in

9:06

front of people that you maybe would have

9:08

a much harder time or much longer time

9:10

getting in front of. However, and I'll never

9:13

forget this it was actually think it was

9:15

December of twenty sixteen I got on a

9:17

call it the ads guy in this fear

9:19

of mean, not really understanding and really my

9:22

fear of the unknown and and most importantly

9:24

my fear as spending the money held me

9:26

back from taking the plunge. You see, I

9:29

think that the fear. wasn't just about

9:31

spending the money but it was about

9:33

not having a clear strategic understanding of

9:35

how facebook ads work and i was

9:37

worried about pouring resources into something that

9:39

i didn't fully grasp but instead of

9:41

saying you know why i don't understand

9:43

this which is why i'm hiring a

9:45

professional that does what i do i

9:47

decided to let the fear of spending

9:50

money to dictate my growth and i

9:52

paused and i waited and i said

9:54

no and i did not take action

9:56

now fast forward to the fall of

9:58

twenty seventeen so about nine later.

10:00

I decided to invest in a program,

10:02

it was like a group coaching program,

10:04

that specialized in digital marketing and growing

10:07

online courses because that was my goal

10:09

at the time. And you guessed it,

10:11

Facebook ads was a part of the

10:13

conversation. Now this group coaching program was

10:16

a significant financial commitment. And I was

10:18

so glad that I took the leap

10:20

because it changed a lot in what

10:22

I was doing. But in it, I

10:25

heard about Facebook ads again. And I

10:27

remember the woman that was running the

10:29

group coaching program, her name was Melissa. I'll

10:31

never forget, she looked at me and this was

10:33

probably like, I'd been like in the program for

10:36

about a month. She looked at me and she

10:38

said, Julie, I know without a shadow of a

10:40

doubt. At that time, I was making like $15,000

10:42

a month in my course business. She goes, I

10:44

know without a shadow of a doubt, if you

10:47

put money behind Facebook ads, you could take

10:49

that 15 to 30K in like 30 days. And

10:52

I was like, BS, no, there's no way. There's

10:54

no way. And she was like, I promise you,

10:56

like, I've done it. I teach you how to

10:58

do this. Like other people have done it. And

11:00

it was just interesting. It was like, you know,

11:02

as much as people wanted to tell me that

11:04

like, even though I had this, this excuse of

11:06

like, Oh, I need more information before I can

11:08

decide or because I don't know, it was just,

11:10

it really came down to this fear of spending

11:12

the money. And also this fear that I was

11:14

making up and telling myself that for some reason,

11:16

I needed to be the one to understand it.

11:18

But it's like, I don't need to be the

11:20

one to understand how to, you know, change

11:22

the oil in my car for me to go

11:24

spend money on changing the oil in my car.

11:27

I don't need to be the one that understands

11:29

how to file my taxes to pay for someone

11:31

to file my taxes. I don't need to be

11:33

the one to understand how stocks and bonds work

11:35

to invest in the stock market. But yet I

11:38

was telling myself that I needed to be the

11:40

one to understand Facebook ads in order to invest

11:42

in them. It just, it made absolutely no sense.

11:44

And it was this fear really of spending money

11:46

that caused me to have this in

11:49

action. And so I just said, you know what? Okay,

11:51

I will do it. Like I will

11:53

just see what happens. And I said yes

11:55

to the Facebook ads fall of 2017. It

11:57

was almost like a full year from the

11:59

year. before. Now, within a year of

12:02

implementing the Facebook ads, so fall of

12:04

2017 until fall of

12:06

2018, my revenue skyrocketed from about $250,000 a year

12:08

to over $1.3 million a year. Now

12:15

of course, Facebook ads wasn't the

12:17

only reason for this, but

12:19

it did play a big part. You know,

12:21

that the Facebook ads, it helped expand my

12:23

reach. It got me in front of more

12:25

people. It allowed me to test more. It

12:27

allowed me to trust myself more because more

12:30

money was coming in, so I was getting

12:32

more confidence. The results really were way beyond

12:34

my expectations, but I couldn't help but to

12:36

think about the missed opportunities from the year

12:38

before because during that year of hesitation, I

12:41

clearly missed out on some substantial growth

12:43

in revenue. The fear of spending money

12:45

on ads in December of 2016 cost

12:48

me like a staggering $700,000,

12:53

way more than

12:55

it would have actually cost me to say yes to the ads

12:57

in 2016. Hey

12:59

friends, as we bid farewell to another incredible

13:02

year and gear up for a fresh start,

13:04

I wanted to share a game changer that

13:06

has been pivotal in my journey this year

13:08

and that is Cartra. If you are anything

13:11

like me, you know that juggling a million

13:13

things is not always easy to do. And

13:15

this is where Cartra comes in. It is

13:17

not just an all-in-one business platform, but really

13:20

a lifeline for turning all of your passions

13:22

into profit. No more logging in and out

13:24

of the different platforms. Cartra houses

13:26

everything that you need from pages

13:28

to funnels to your courses, your

13:31

webinars, your auto responders, checkouts, all

13:33

neatly packaged for one affordable price.

13:35

And the real magic is the

13:37

automation. It's like having a dedicated

13:39

team working tirelessly for you, attracting

13:41

new customers, boosting their value and

13:43

keeping them hooked all on autopilot.

13:45

Now here's the kicker. Cartra dust

13:47

doesn't leave you hanging. It's got

13:49

your back with ready to launch

13:52

campaigns that you can kickstart in

13:54

minutes, giving you more time to focus

13:56

on what truly matters. So if you're ready to

13:58

make 2024, your year

14:00

just visit juliesolomon.net Cartra

14:03

and snag a free 30-day trial using

14:06

the code influencer that's

14:08

K-A-R-T-R-A juliesolomon.net/Cartra.

14:10

Trust me it's a game

14:12

changer and you're gonna be

14:14

able to elevate your game

14:16

because your success is worth

14:18

it. Since

14:20

I am all about habits and routines and goals

14:23

for the new year let's talk about healthy eating.

14:25

Now obviously this is a hot topic for so

14:27

many of us right now because I know that

14:29

so many people are looking to revamp their eating

14:32

habits in the new year but I

14:34

think so often we fall short because of

14:36

a few things. One it can be really

14:38

time-consuming to cook fresh meals every day especially

14:40

as a parent. Two it can be time-consuming

14:42

and difficult to prepare and go to the

14:44

grocery store and just have all the ingredients

14:46

that we need for the week and so

14:48

if you're anything like me what tends to

14:50

happen is that we fall back on old

14:52

habits of just ordering out all of our

14:55

meals or snacking around meals or just grabbing

14:57

whatever we find in a pantry and not

14:59

really getting our bodies the nourishment that we

15:01

need but A really simple

15:03

solution that I have found for the new

15:05

year is HelloFresh. Whether you want to save

15:08

money, eat better, or stress less, HelloFresh is

15:10

here to help you do all three.

15:12

Imagine having farm fresh ingredients and

15:14

chef crafted recipes delivered to your

15:17

doorstep. about

15:20

HelloFresh is that everything comes pre-portioned right to

15:22

your doorstep which is a huge perk for

15:25

me because of the time savings and there's

15:27

less hassle and less wasted food. Another perk

15:29

with me because with two small kids in

15:31

the house it is so easy for us

15:34

to waste food and that drives me crazy

15:36

and even if there are nights where you

15:38

barely have any time to cook what you

15:41

can do is check out their lineup of

15:43

15-minute recipes which are amazing. These are great

15:45

for those nights when you're just trying to

15:47

catch up on all the duties and you

15:50

just Need a healthy but quick option.

15:52

I Made a really good chicken dish the

15:54

other night and they also have some good

15:56

vegan options. My Husband is also gluten free

15:58

so they have something. For everybody regardless

16:01

of what your dietary preferences may

16:03

be. And this is Huge for

16:05

so many of us as I

16:07

know. Now here is the big

16:09

news. Hello Fresh, understand the breakfast

16:11

game and how important getting protein

16:13

first thing in the morning is.

16:15

So Hello Fresh is giving all

16:17

subscribers free breakfast for life. Yes,

16:20

you heard it right. A Free

16:22

breakfast items with every single delivery.

16:24

I mean, who wouldn't want to

16:26

wake up to that? We all

16:28

know the importance of breakfast. all subscribers free breakfast for life. Yes, you heard it right. A free breakfast item with every single delivery. I mean, who wouldn't want to wake up to that? We all know the importance of breakfast and getting that

16:30

protein fix in the morning. And

16:32

the fact that I just don't

16:34

have to think about it just

16:36

made HelloFresh a no brainer for

16:38

me this year. So that means

16:40

you will enjoy a totally free

16:42

breakfast item with every single HelloFresh

16:44

delivery. So go to hellofresh.com/influencer free.

17:00

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free Check it out and find

17:05

out why Hello Fresh is America's

17:07

number one meal kit. Can't

17:10

believe that it has taken. A Thirty

17:13

years. To discover the incredible

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we we've provided by today's podcast.

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I sent you. Now,

18:31

I'm not a believer in having major regrets,

18:34

even though that is a very tough pill

18:36

to swallow, especially now looking back on what

18:38

I know and knowing that in 2016, the

18:41

landscape was nowhere near as competitive as it

18:43

is now, but there's still way more ample

18:45

opportunity now because even Facebook ads are more

18:47

sophisticated. The strategies behind what we can learn

18:50

is more sophisticated. The mentorship and support and

18:52

coaching and all of that that we can

18:54

get nowadays is way more sophisticated than it

18:56

was in 2016. So even

18:58

though it was a tough pill to swallow,

19:00

when I realized all that potential income that

19:03

was left on the table, I remember saying

19:05

to myself, I will never do this again.

19:07

I will never let the fear

19:09

of spending money stop me from growing. I will

19:11

never let the fear of spending money stop me

19:13

from actually stepping into what it is that I

19:15

say that I want. I will never let the

19:17

fear of spending money or making all these other

19:19

dumb excuses that I was making. I need to

19:21

know how to do this or now's not the

19:23

right time or I need to try to figure

19:26

this out first myself and waste a bunch of

19:28

other time before I do it. Like that's just such,

19:30

such small thinking. And I'll tell you, joining

19:32

that coaching group was such a turning point for

19:34

me because it allowed me to be in an

19:36

environment in a community of other people that did

19:39

not let me think small. Just even by them

19:41

Choosing not to think small, it gave

19:44

me the courage to stop thinking so

19:46

small. And So suddenly the fear that

19:48

I had around believing in myself and

19:50

trusting myself and investing in my business

19:52

and spending money where it could move

19:54

the needle, it began to dissipate as

19:56

I really started to gain a clear

19:58

understanding of how to. Strategies work,

20:00

How marketing works, How had work,

20:03

How brand strategy works effectively. So

20:05

it helps me start to really

20:07

change my mindset around spending money

20:09

because it wasn't just about spending

20:11

money, it was about investing wisely

20:14

in my business to see be

20:16

exponential returns that I said the

20:18

I so badly wanted. And so

20:20

I think the key take away

20:23

here is this fear. Particularly, the

20:25

fear of spending money can be

20:27

way more of a costly adversary

20:29

than. A costly protection. And it's essential

20:31

to distinguish between alone spending obviously and

20:33

strategic investment. But how you distinguish between

20:35

that is not by not taking action,

20:37

is actually by testing things out, Pressing

20:40

yourself, seen what works, and then you're

20:42

gonna find out. Okay, this type of

20:44

spending, the set of investment is not

20:46

for me. it's not moving the needle

20:48

that this one is, but you're never

20:50

gonna give yourself a gift of distinguishing

20:52

between us to think if you never

20:54

take any kind of action if you

20:56

never invest in anything. So in my

20:58

personal case, it was investing in the

21:00

education. In the program in the guidance.

21:02

That. Pave the way for me to

21:04

make informed decisions that ultimately multiplied my

21:07

earnings very, very quickly. My A. I

21:09

mean, that was a huge jump for

21:11

me. So now let's talk about where

21:13

to invest. I think from my own

21:15

experience, there are really three main areas

21:18

the I focus on in each plays

21:20

a crucial role in the success of

21:22

my business. First, there's tools. Specifically.

21:24

Software that can streamline processes. Because

21:26

I run an online business to

21:28

their team, investing in people in

21:30

the process is to support them

21:32

and then three. It's coaching. Learning

21:34

from knows, but I trust. So

21:36

first will talk about the tools.

21:38

Specifically software that can streamline processes.

21:40

I feel like in today's fast

21:42

paced is a landscape. Having the

21:44

right tools can truly make or

21:47

break your efficiency. So you first

21:49

have to put yourself in a

21:51

network in an environment of people

21:53

and strategies that understand. which type of

21:55

software is the best for whatever it is

21:57

the mean if you run a business like

21:59

mine you want to consider software that automates

22:01

any kind of repetitive tasks, which allow you

22:04

to focus on more strategic aspects of your

22:06

business. So you wanna think about the tools

22:08

that you're currently using or the tools that

22:10

you currently might need. Are there areas in

22:12

your day-to-day business, areas in your workflow that

22:15

could benefit from any kind of automation or

22:17

process? Investing in tools can save so much

22:19

time, which then increases your productivity. And that

22:21

is a direct investment in the growth of

22:23

your business. Because the second that you start

22:26

to get some of that time back, and

22:28

I'm telling you, this is why, module one

22:30

of the brand accelerator, we go deep in

22:32

this. We talk about time management and boundaries

22:34

and efficiency. And I'm gonna be talking about

22:37

it also in the bootcamp that I'm doing

22:39

next week for free. So if you wanna

22:41

join that, just go to julysolomon.net/bootcamp to get

22:43

all of the details. But if you just

22:45

start to just notate and pay attention to

22:48

how you spend your time each day, even

22:50

if it's like three minutes here doing some

22:52

repetitive task, or four minutes there doing something

22:54

that somebody else could have done, or five

22:56

minutes there doing something that's repetitive, that little

22:59

bit of time adds up real quickly.

23:01

And before you know it, you're

23:03

spending hours a week doing repetitive

23:05

things that are not helping you

23:07

get out of the weeds. And

23:09

so streamlining processes and getting this

23:11

leveraged into your business and into

23:13

your routine and making this a

23:15

habit from the get-go is going

23:17

to be such a massive time

23:19

saver and moneymaker for you in

23:21

the future. So the second is

23:23

team, investing in people and processes.

23:25

Both the individuals and the processes

23:27

that support them is what I

23:30

say makeup team. Building a strong team

23:32

is fundamental in scaling your business. And

23:34

I could do a whole other podcast episode just on

23:37

building a team. Now, the biggest issue that I see

23:39

people face is that they try

23:41

to basically hire interns or these just

23:43

part-time, menial VAs, and they pay them

23:45

very, very little. They pay them $10,

23:47

$15, $20 an hour, but

23:51

they expect executive level output and performance. That

23:53

ain't gonna happen from an intern. That ain't

23:55

gonna happen from somebody that you're paying $10

23:57

an hour. So it's not just about hiring.

24:00

people. It's not just about, you know,

24:02

trying to pay somebody to check a

24:04

task off a box. It's about hiring

24:06

someone that can support you in doing

24:08

what you need to do to drive

24:10

revenue to your brand and business. And

24:12

then it's about creating a culture and

24:14

a process that empowers them to excel.

24:16

There's a saying that I heard years

24:18

ago that I want to share with

24:21

you today. It's kind of an acronym.

24:23

It's a weird one, but just bear

24:25

with me. It's FRY-YAYAYAY. And it stands

24:27

for if you find yourself, okay, right

24:29

right right, okay, if you find yourself

24:32

repeating yourself, record

24:36

yourself, or replace yourself.

24:38

If you find yourself repeating

24:41

yourself, record yourself,

24:43

or replace yourself. What this means is that

24:46

you could record yourself if you're doing something

24:48

repetitive. You could record yourself whether that be

24:50

in a loom or some kind of video

24:52

and that recording could

24:54

turn into a process or

24:57

something that's automated that you could give to someone else to

24:59

do. You record it once. You teach them how to do

25:01

it. Show them how to do it. Show them how you

25:03

want it done. And then you give it to them and

25:05

then they're done. Or you could replace yourself, which means you

25:08

actually replace yourself with a person that could do what it

25:10

is that you're doing or system or software that could do

25:12

it. So I love that. It

25:15

always really helps me kind of reframe, wait,

25:17

am I actually spending my time wisely? Now

25:19

again, as I said, I could go into

25:21

a whole other episode about team and maybe

25:23

I will actually have previously on this podcast

25:25

so we could do it again. But

25:27

just for today, I want you to consider your

25:29

current team or the team that you aspire to

25:31

build. And I want you to ask yourself, are

25:33

there gaps in skills,

25:37

skill set, or processes that need

25:39

refinement? Because investing in your dream team, I

25:42

promise you will lead to

25:44

increased productivity, innovation, and

25:46

a positive work environment. Now note that I

25:48

said your dream team, not just

25:51

like any Ojoshmo off the street, in turn,

25:53

someone you're paying $10 now, but your dream

25:55

team. So remember, your team is a key

25:57

asset in achieving your business goals. Now this

25:59

doesn't mean that you can't find someone who's

26:01

like a unicorn, who's magical, who wants to like

26:03

work their way up. But again, that's a lot

26:05

of time and energy on you. Like you don't

26:07

hire someone to then have to spend your time

26:10

training them to do their job. Like they should

26:12

come in knowing what to do based on what

26:14

it is that you've hired them for. Now they

26:16

may need to learn some like ins and outs

26:18

of your business, right? But you don't hire someone

26:20

to do a job and then you have to

26:23

then spend time and money teaching them how to

26:25

do the job. So you have to remember that.

26:27

That is key, key, key, key, key. Now the

26:30

next thing is coaches and learning from those

26:32

that we trust. I have said it so

26:34

many times over the years on this podcast.

26:36

The fastest way to success is that you

26:38

have got to find someone

26:40

who has successfully done what it is

26:42

that you're trying to do and go

26:44

learn from them. I cannot stress

26:47

the importance of learning from trusted

26:49

sources, trusted coaches, because

26:52

in this ever evolving landscape

26:55

of online business and marketing and

26:57

branding, staying informed is essential.

27:00

And staying informed by a trusted source is

27:02

essential. So whether that is through a course,

27:05

a program, a

27:07

mentorship, networking, coaching, learning from those

27:09

who have walked the path before

27:12

us is so invaluable. Talk

27:14

about a time collapse. Talk about speeding up efficiency

27:16

and money and success and revenue. That is where

27:18

the magic happens. And it really goes back to

27:20

the story that I should earlier about the Facebook

27:23

ads. Like I was learning from a trusted source

27:25

who had already been through that. She could say

27:27

with such confidence, Julie, if you go and invest

27:29

in ads, you're gonna double your revenue in 30

27:31

days. You know how she knew that? Because she

27:33

did that. And she had taught so many others

27:36

how to do that. She was like, there's a

27:38

process here, there's a strategy. But once you learn

27:40

it, it's gonna work. You just have to do

27:42

it with the right people. That's why trusted sources.

27:44

And I know a lot of you have been

27:46

burned in the past because we've talked about that. A lot

27:49

of you have been burned. Oh, I tried to work with

27:51

a Facebook ads person and they burned me or I signed

27:53

up for this course and it was not what I expected.

27:55

And I did this and it was crap. And it's like,

27:57

yeah, that happens. It happens to all of

27:59

us. I've worked with Facebook ads people

28:01

who are amazing and I've worked with Facebook

28:03

ads people who were straight up con artists.

28:06

It doesn't mean that I stopped running ads.

28:08

I've invested in courses that were transformative and

28:10

I've invested in courses that literally just collected

28:12

digital dust in my inbox because they were

28:14

crap. It doesn't stop me from investing in

28:16

courses. What it allows me to

28:18

do is learn better so I invest better

28:20

the next time. So with that to say,

28:22

I want you to reflect on your learning

28:25

journey from where we are today. Are

28:27

there areas where you could benefit from more guidance? Are

28:29

there places where you may be resisting or holding yourself

28:31

back or saying, you know, I've tried to do

28:33

this once before and it didn't work out or

28:35

I've tried to do this three times and it

28:37

didn't work out because maybe you weren't investing in

28:39

the right people or the right processes or the

28:42

right agency. So is there something that you're keeping

28:44

yourself from really moving forward on because you've been

28:46

burned in the past? Is it a

28:48

trust issue for you? Because investing in coaches

28:50

is not just about gaining knowledge. It's about

28:52

gaining insights from real world

28:54

experiences. It's about having mentors who

28:56

can provide true guidance. Share

28:59

the pitfalls to avoid and inspire you to reach new

29:01

heights. And so you just got to go find

29:03

your people and just know there's going to be bumps along the

29:05

way. Yes, there's going to be money

29:07

that you invest in that it doesn't quite work

29:09

out, but you're like, okay, great. Now what? It's

29:12

like, okay, will you either learn or you

29:14

win, but you don't lose. So see it

29:16

all as an investment of your growth and

29:19

evolution of your growth. If it worked out

29:21

perfectly the first time every single time, would

29:23

we really grow? No, we would probably get

29:25

complacent and stop taking action, right? Because it

29:27

was because it would work so perfectly. So

29:29

with that to say, before we wrap up

29:31

today's episode, I want to invite you to

29:33

consider what would be the best investments for

29:35

you in this season of your time of

29:37

your energy, of your money, of your resources.

29:39

And here's something exciting for you. The free

29:42

live brand building bootcamp that I have that's

29:44

starting next week. You can go to juliesolomon.net

29:46

slash bootcamp to get the details. I'm here

29:48

to tell you this isn't just another bootcamp

29:50

promising quick fixes. I don't do

29:52

that. It's a quick, but really

29:55

immersive experience designed to help you navigate

29:57

the terrain of brand growth and evolution

29:59

and development. So you're going to get to join

30:01

me for several days, starting on February

30:03

14th. It's my Valentine's Day

30:05

gift to you. Well, we're going to work

30:07

together step by step by step, you and

30:09

me re-clarifying your brand strategy and removing all

30:12

of the obstacles and overwhelm so you can

30:14

actually create the sustainable business that you've been

30:16

striving to create this year. And you may

30:18

be wondering, okay, why is this free, Julie?

30:21

Well, first off, I believe in serving the

30:23

greater good. I've said it once and I'll

30:25

say it a million times more. I love

30:28

giving my best stuff away for free. That's why I

30:30

have this podcast. That's why I'm on my seventh year

30:32

of doing this podcast week after week after

30:35

week. I've never missed a week, guys, in

30:37

seven years. And it's because I believe in

30:39

serving up the best that I can for

30:41

free. Now, while, of course, I do run

30:43

a business, so there are paid offerings and

30:46

there will be more to come. The Brand

30:48

Accelerator program is a paid offering, but this

30:50

bootcamp is free because I genuinely believe in

30:52

giving away quality content for free. It's part

30:54

of my strategy for building my

30:56

own brand because I want you to come into

30:59

my world and decide for yourself what

31:01

it is that you need because I don't know

31:03

what's best for you, but you do. So

31:05

let me invite you in to this free,

31:07

awesome experience and then you get to test

31:09

it out. You get to decide if

31:11

you like my coaching style, if you like how

31:13

I flow, if you like how I show up

31:16

in the world, you can take what you like,

31:18

leave the rest, or you can stay and continue

31:20

on the journey with me. But at least the

31:22

first step, the only step that we have to

31:24

worry about today is just the free bootcamp. So

31:27

if you're looking for more clarity, direction, and strategy

31:29

that extends beyond a podcast

31:31

episode, you can head on over

31:33

to juliesolomon.net/bootcamp. I can't wait

31:35

to see you there. It's going to

31:38

be impactful, jam packed, amazing. Our community

31:40

is so gorgeous. I can't stress how

31:42

incredible and supportive and amazing this community

31:45

is. Yes, even in my free communities,

31:47

it is so transformative. And remember, this

31:49

is your chance to not just hear

31:52

about something on a 20-ish

31:54

minute podcast, but to actually

31:57

start implementing the changes together

31:59

live and. in real time. So

32:01

if that sounds like your style, again,

32:03

just juliesolomon.net/ bootcamp head on over

32:05

there, save your free seat and I will see

32:07

you there my friends. And with that, I will

32:09

see you on the next episode. Same time, same

32:11

place. Stay curious, stay open, stay

32:13

beautiful. I'll see you then. As

32:15

always, thank you so much for joining me

32:18

today and every week here

32:20

on the influencer podcast. If you're wanting to

32:22

dive deeper into the topics and discussions that

32:24

we have here, I would

32:26

encourage you to head over to

32:28

juliesolomon.net and sign up for my

32:30

weekly newsletter. It is in our

32:32

amazing newsletter community that we are

32:34

able to really support you on

32:36

a much larger scale. And I

32:39

love to do a ton of

32:41

amazing things that I send inside

32:43

your inbox every single week. So just head over

32:45

to juliesolomon.net. You'll see a little spot there that

32:47

you can add your information in and you will

32:49

get on the list and start receiving all

32:51

of that good stuff. Hi

32:58

friends, I am here to tell you all

33:00

about a new podcast that I am loving,

33:03

Creating Confidence hosted by my friend

33:05

Heather Monahan, who is part of

33:07

the Yap Media Network. Heather

33:10

sits down with experts like Gary V,

33:12

Sarah Blakely and Les Brown to share

33:14

with you the techniques and strategies to

33:16

create your confidence, pursue your dreams and

33:18

leapfrog the villains you'll meet along the

33:20

way. Creating confidence

33:22

is all about elevating your confidence

33:25

to its highest level ever and

33:27

taking your business right there with you. I

33:31

love Heather and I love her approach

33:33

to really supporting women in this online

33:35

space and I want to share with

33:37

you some reviews so you can hear

33:39

what it's all about. I

33:41

love that this person says that Heather is

33:43

so inspiring and each episode is filled with

33:45

tips and tricks on how to become more

33:47

confident and live the life of your dreams.

33:50

I especially love this one. I

33:52

love how open and vulnerable Heather is and

33:55

it makes her so relatable. She just draws

33:57

you in and is able to relay her

33:59

message so often. eloquently and in such

34:01

a wonderful and encouraging way. I agree

34:03

with that 200%. If you are looking

34:07

to up your confidence level, you have to

34:09

check out Creating Confidence now. You

34:12

can subscribe to Creating Confidence with

34:14

Heather Monahan today on Apple Podcasts,

34:16

Spotify, or your favorite podcast platform.