“People just want to hear the truth and just want to be talked to as humans by brands.”
In this episode of The Inner Chief podcast, I speak to the CEO of Havas Red Australia, Shane Russell, on how to avoid PR disasters through campaigns that build your company brand and customer engagement, and the ever-changing media landscape.
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Shane is Chief Executive Officer of Havas Red Australia, which merges best-in-class PR, social media, influencer and experiential storytelling, with content at the heart.
In a 20+ year PR career that has spanned both Australia and the United States, Shane has a track record for leading high-growth teams and brands that aren’t afraid of taking creative risks.
Through specialised practice areas, Havas Red represents world-class brands across health and wellness, corporate, technology, automotive, travel, and more.
For a decade prior to joining Havas Red, Shane served as Executive Vice President at New York-based 5W Public Relations, helping it become one of the largest independent firms in America.
In this episode we talk about:
✅ His early years in the PR world and how he strived to be a person of value with some incredibly famous individuals
✅ Taking the plunge by selling everything and moving to New York
✅ How not to stuff up a PR campaign while still standing for causes that are important to you, and
✅ The rapid pace of change in the media world and how to keep adapting.
Deal hope,
Greg
You can connect with Shane via LinkedIn.
Red Sky Predictions 2024 - by Havas Red
Shoe Dog - by Phil Knight
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