“I knew I was going to be sued by Nike, but I did my research and I knew that they couldn't just come and sue me, they had to issue a cease and desist.”

In this episode of The Inner Chief podcast, I speak to Jaimie Fuller, Founder and former CEO of SKINS and now Chair of eo, on unlocking the secrets of the world’s greatest athletes and teams, coping with rapid growth, and “persevilience”.

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Jaimie has built a successful business career around his greatest passion – sport.

He was the CEO of international compression apparel brand SKINS from 1998 to 2019, and he is now Chair and co-founder of eo, an Australian-based sports technology company that is developing a range of products designed to improve performance, accelerate recovery and adaptation, prevent injury, and aid rehabilitation.

Jaimie is also a prominent sports activist, initiating campaigns and speaking out against cheating, systemic corruption, homophobia and human rights abuses at the highest levels of several international sports including cycling, football and the Olympics.

He is a regular contributor to public forums and conferences around the world, on the role sport can play in helping to change society for the better.

In this episode we talk about:

✅  Finding fulfilment by owning SKINS and taking it on an explosive growth trajectory

✅  What he learnt about the inner workings of athletes, their preparation and sacrifices

✅  How great teams set the standards of work ethic and being grounded, and

✅  How his new business eo is accelerating human performance through sport, including the groundbreaking work they are doing on concussion, which has FDA approval.

Deal hope,

Greg

Connecting with Jaimie Fuller

You can connect with Jaimie via LinkedIn.

Books and resources

• eo Lab and Library

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