In this special episode of The Innovation Engine, we’re joined by Jessica Hall, VP of Design at CoStar Group, alongside 3Pillar Global CEO David DeWolf. Three years ago we spoke with them both about their book, The Product Mindset: Succeed in the Digital Economy by Changing the Way Your Organization Thinks. This time around, we take a look at what they’ve both learned in the years since, how Jessica’s perspective of The Product Mindset has changed since working at CoStar Group, and what they would change or add to the book today.

Episode Highlights:

• Jess discusses her role at CoStar Group, a new addition to the S&P 500 that provides a number of data-related digital products to customers mostly in commercial real estate (1:46) 
• The three characteristics of a digital product and the three guiding principles of success that make up The Product Mindset (08:35)
• How Jess’ personal experience with The Product Mindset at CoStar Group has shifted her perspective (12:24)
• Changing the conversation from what are we doing? to why are we doing it? (21:10)
• Connecting the dots between a digital product and the company’s success (27:28)
• The continual decision-making process (29:31)
• Leveraging insight to see beyond what is being said (44:07)

Resources:

• Learn more about The Product Mindset at productmindset.com
• Buy The Product Mindset on Amazon
• Visit Jessica’s LinkedIn Page: https://www.linkedin.com/in/jessicashall 
• Visit David’s LinkedIn Page: https://www.linkedin.com/in/ddewolf
• Learn more about Upstream: The Quest to Solve Problems Before They Happen, by Dan Heath
• Learn more about Accelerate: Building and Scaling High Performing Technology Organizations, by Dr. Nicole Forsgren 

Learn more and get the full show notes at: 3PillarGlobal.com