What separates the most successful product companies in the world — Apple, Amazon, Google —from everyone else? It’s a question Marty Cagan has spent the better part of his career exploring, writing about, and seeking to answer. At least part of the answer lies in the fact that many of these highly successful companies follow a model where product teams are empowered to solve problems and deliver outcomes rather than accept requirements and deliver outputs. 

Marty Cagan joins us to discuss the many ways empowered product teams can drive value and growth for companies if only they're allowed to. Marty is a renowned product leader, founder, and partner at the Silicon Valley Product Group. He's the author of two influential books, Empowered: Ordinary People, Extraordinary Products and Inspired: How to Create Tech Products Customers Love.

Marty has been a prominent figure in Silicon Valley for years, having previously worked at eBay, Netscape, and Hewlett-Packard. Over the past two decades as the founder of Silicon Valley Product Group, Marty has provided consultancy for several significant technology products and established himself as a leading advocate for building customer-centric, product-focused organizations.

Resources:

• Learn more at svpg.com

• See examples of product visions for companies like Airbnb, Apple, Asana, Dropbox, Hubspot, and SpaceX on the SVPG site

• Read Empowered

• Read Inspired

• Connect with Marty Cagan on LinkedIn

• Follow Marty Cagan on Twitter

Learn more and get the full show notes on the 3Pillar website