David Eisen, editor-in-chief of HOTELS Magazine, chats with host Robin Trimingham, regarding the trend of consolidation and conversion within the hotel industry.

Recapping a year in which economic uncertainty and high interest rates made it extremely difficult to fund new construction, this conversation explores the many challenges of reinventing midscale hotel product in a way that satisfies both owner returns and guest experience expectations. In particular, Eisen points out that brands that focus on excelling at a couple of things, rather than trying to do too much, are those that will succeed the best.