”Today it is a two-way conversation. If a brand is not paying attention what consumers are telling them, very quickly they can become irrelevant.” This panel talk was recorded last week in the Scandinavian MAN Lounge at PROJECT Show, North Americas biggest trade show for menswear. Guests were Brian Trunzo, Senior Menswear Editor at WGSN, Jeremy Kirkland, founder of the Blamo! podcast, and Streetstyle photographer Guerre. They all had a lot to say about the evolution of menswear. Enjoy!