Brands today are trying to reach buyers and influence audiences all around the world. When the time comes to run an international PR campaign in Europe, APAC, or elsewhere, where should a brand turn?

At March, global PR has been in our DNA since the very beginning, which is also why we're a longstanding member of ION, a global network of more than 40 agencies in countries around the world. It was launched by Octopus Group, a UK-based agency, and on this episode, Octopus Group co-founder Pete Hendrick covers the formation of ION, its role in helping brands reach global scale, and the market-by-market differences brands encounter when running international PR campaigns in Europe.