Joe Pine and Jim Gilmore are at it again -- Breaking old paradigms and defining the next big thing. First, it was in their groundbreaking book The Experience Economy, which, nearly a decade ago, redefined the marketing landscape. Now it is with their new best-selling book Authenticity. This dynamic duo of "must do & must read" are featured in the March TIME Magazine issue on "10 Ideas that are Changing the World". It seems that in the realm of paradigm shifting, Joe and Jim only do heavy lifting. In this Innovise Guys' interview, the authors themselves tell all -- oh, well almost all -- so you still have to buy the book. Pine and Gilmore also offer a life-transforming event annually in the fall, which they call "Think About". For more information on that, go to: http://www.strategichorizons.com/SHthinkAbout.html. Joe Pine and Jim Gilmore can be reached at Strategic Horizons, LLP and at Pine&[email protected]; 330-995-4680. You should find this interview, well, "authentic", if nothing else. Suffice to say, if these guys have an idea that is changing the world, you want to know about it. To link to more about their new book go to: http://authenticitybook.com/