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The Importance of Moats with Mark Lamonica of Morningstar

The Importance of Moats with Mark Lamonica of Morningstar

Released Thursday, 30th June 2022
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The Importance of Moats with Mark Lamonica of Morningstar

The Importance of Moats with Mark Lamonica of Morningstar

The Importance of Moats with Mark Lamonica of Morningstar

The Importance of Moats with Mark Lamonica of Morningstar

Thursday, 30th June 2022
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at etfs on moats com plus for

1:05

i guess because it was you dreams are getting requests

1:08

the as she got me into reading saturday's

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a your do this is he investing

1:12

for beginners podcasts led

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by hand to say there and

1:16

the a home by ,

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premium in guiding you

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1:36

you invest in for beginners podcast

1:38

today we have a special guess we have somebody joining

1:41

us from down under from all the way from sydney

1:43

australia we have market low monica

1:45

who is the director of

1:47

individual research at morningstar

1:49

he is here to talk to us about craziness

1:52

in the markets and some other fun stuff so

1:54

mark thank you for joining us today we really appreciate

1:56

it's guess we'll start talking about what's

1:58

going on the market that shit

2:00

the place for little bit the i know exactly

2:02

in thank you very much for having me really appreciate

2:04

it south step is obviously been

2:06

a i it's been an interesting time you

2:08

know i think if i don't have to tell people what's

2:10

our what's going on is it is on

2:13

front page every newspaper but yeah

2:15

mean i think if we go back to

2:17

the fourth quarter of last year we

2:19

sort of started seeing some the

2:21

most speculative shares a really small

2:24

tap growth shares start to dive

2:27

and you know these are really companies

2:29

that had no fundamentals rights had no

2:31

earnings and that is

2:33

spread to so you know starting

2:35

in i was starting in january

2:37

we started to see that creep up the got

2:39

into mid cap growth and then gotten a large

2:42

cap growth and you know based on

2:44

run that we've gone on in the past

2:46

couple years as large cap growth

2:48

companies that make up so much

2:50

at big indexes south settlers

2:52

we sit there and look at the snp five hundred and that

2:54

sort rob the market down and

2:57

you know i will say that i think what has happened

2:59

so far as is really did evaluations

3:02

ribbon bear markets you

3:04

know we haven't really seen yet

3:07

said think everyone's thinking about it but we haven't

3:09

really seen yet huge falls and earnings

3:11

we really just saw the market reprice

3:13

shares or the under the dates that's

3:15

really what's happened market looked at evaluation

3:18

levels and have adjusted them and will

3:20

sort of see what happens next mean i'm a

3:22

little bit worried about this next stage

3:24

but stats or be seen so far it

3:26

hasn't seen like is they'll

3:29

wagging the dog the dog wagging tail

3:31

today as record this we heard

3:34

the said talk about raising bias and

3:36

the five basis points which is points

3:38

seven five percent summertime

3:41

because live i'll probably be all news and will be talking about

3:43

the next race height suffice

3:45

you know is our interest rate moves something

3:47

that investors should be worried

3:49

about is it interest

3:52

rate plus iranians

3:54

coming down that they should be worried about should

3:56

they be focusing on something completely

3:59

outside of we see what the news

4:01

headlines

4:02

yeah let's go back to talk about what's happened so basically

4:05

you know we had central banks around

4:07

world saying it was gonna be years

4:09

for interest rates are going up and

4:12

will not changed or don't know

4:14

the market sat there in way that we value

4:16

shares right we've looked at cashflows

4:19

and we project task was in the seats are we just

4:21

count them back to the presence and that

4:23

discount rate there's and

4:25

people use different things but you know it is

4:28

driven by interest rates so

4:30

that's where we saw that repricing

4:32

valuation levels now that

4:35

is anticipate right the market is forward

4:37

walk i think the issue

4:39

we have now with interest rates is the reason

4:41

obviously they're getting raised his to slow

4:44

the economy and so that's

4:46

i think the next concern and sort of see

4:48

the next like down and i do

4:51

think the market will keep falling at it

4:53

the next like down i'll be driven by

4:55

earnings right so you know we sit there

4:57

simplistically and will get price earnings ratio

4:59

we've seen that price change earnings

5:02

haven't really did hit yet and united

5:04

sort of to problems

5:06

were going to run into if we look at we look

5:08

at things from the arctic side is number

5:10

one we need realize that he go

5:12

back over the past decade water

5:15

the earnings growth that we've seen

5:17

has been driven by a margin expanses

5:19

of a scary when we talk about margins a

5:21

company sells goods and services

5:24

and then they have a bunch of different expenses

5:26

and and something comes out bottom right earnings

5:29

and so we haven't really seen

5:31

earnings growth from selling

5:33

a lot more we haven't seen huge revenue

5:36

growth and we're looking at the aggregate years

5:38

but what we have seen as margin expansion

5:40

and so you know that margins managers come

5:43

from india lasers like number one obviously

5:45

there were the trump's outskirts so

5:47

that is one way corporate tax cuts that's

5:49

one way we see margin expansions

5:52

we've also seen it from sort of the continue

5:54

to facts of globalization and

5:57

you know the under the day the scene

5:59

offshoring outsourcing we

6:01

seen sort of a lot efficiency and

6:03

supply chains right the sort of just in

6:05

time notion of the

6:07

building car and all the good show up that day

6:09

he told the garments great you don't carry inventory

6:12

and a lot of that is on wind right

6:14

light of we sit there and look at everything

6:17

that's going on we're not going to get another

6:19

chance start you know has sausage anywhere

6:21

around the world governments are saddled with it's

6:23

hundred deaths from all of the stimulus

6:25

during told it to knock and attack

6:28

starts wanted globalization

6:30

pieces unwinding right

6:33

like we hear about this disruption

6:35

to supply chains and that is temporary

6:37

bart you know i think a lot of countries

6:39

got caught off guard are involved with i

6:41

couldn't get things in there's a big

6:43

companies and countries talking about okay

6:46

now we're going on sure things again and try

6:48

be a little more independence obviously

6:50

there's the continued trade war with china

6:52

others you know russia like

6:54

this mobilization stories on a fallen apart

6:57

so you know my concern is

6:59

an awesome obviously inflation right

7:01

you know we don't know it's very difficult

7:03

manage a business with high inflation

7:06

and i think we're going to start to see that margins

7:08

and pressure and yeah we'll

7:10

see what happens with economy that's just on

7:12

the revenue reside we'll see what happens at abbott i

7:14

think organ start to see this marching compression

7:16

because historically as to spin

7:20

way higher than we've ever seen in

7:22

history rise you go back and look at

7:24

the margin levels like

7:26

they should revert to mean

7:29

and i think that's can be our problems

7:31

though you say that you think the market's

7:33

gonna go down it's quite likely

7:35

that goes down and the next month's follow

7:38

to , that means individual messrs

7:40

average investors should be saleen ah

7:43

what kind of mindset should they be a protein

7:45

the next three their eyes months

7:48

yeah i mean i think was it's an easy story

7:50

to sit there and you know this is me

7:53

saying i think the market's going go down as not exactly

7:55

a bold predictions at this point

7:58

five you know i think it's all about your

8:00

goals and you know i know

8:02

personally that you know my

8:04

goals are far away in

8:06

have not been selling over past couple years

8:08

i've built up more cash sites

8:10

audience and putting any more money ends of savings

8:13

that i've had idol something tasks

8:15

i turned off misses me personally this

8:17

is awesome to have more insights i have

8:19

turned off all the dividend reinvestment it's

8:22

wins in my town so the past couple years

8:24

so i did building up tasks so

8:26

yeah i wouldn't say it's necessarily

8:28

time to buy it's but also you

8:30

know i hadn't been selling things right you know eyes

8:33

splitting the other day that this is the

8:35

third bear market i've gone through since

8:37

i started investing for that

8:39

he can't i target wants to didn't write

8:41

downs deserves a monster sides yeah

8:43

i think it's focusing on your goals and

8:45

it's figuring out you know as

8:47

investor what are you comfortable

8:50

actually by and yeah i

8:52

think that's an underappreciated part

8:55

investing is that you know the biggest

8:57

manage biggest piece of edge of we want to

8:59

use arts sort of finance

9:01

terms because he's of ads we

9:03

have as individual investors is the ability

9:05

to have a long term outlook and

9:07

in order to do that you need to be comfortable

9:10

used to own things you're comfortable with the

9:12

not sell when they fall so i think that's

9:15

my advice figure out what kind industry are

9:17

figure out what you're comfortable with kind of taking

9:20

that approach says you know

9:22

looking up the landscape and obviously

9:25

like you said margins are historically

9:28

high of it's very possible they could revert

9:30

to the mean and we have inflationary

9:32

pressures all these pressures could eat at profits

9:35

are there certain sectors are

9:37

signs of companies that are

9:40

potentially not as impacted

9:42

as as it

9:44

may sound like are going to

9:46

be impacted in aggregate

9:48

yeah i mean what's an easy that

9:50

easy answer to that me answer everyone has

9:52

as you know inflationary times commodities

9:55

do very well said these are looking at

9:57

resource shares are know sitting here

9:59

in austria there are a lot of researchers

10:02

so you know we start to look at

10:04

miners oil producers like

10:06

traditionally they have done really

10:08

well what i would

10:10

say is honey taking a step back you know we

10:12

need to think about what are companies and

10:14

when we talk about margin what are the companies

10:16

are can be able to protect that and

10:19

so you know who has pricing

10:21

power in it morningstar you

10:23

know what we look at his mouth

10:25

and you know sorry from that baset

10:27

popularized and euros are so you're

10:29

reading that are analysts gives and

10:31

those are companies with sustainable competitive

10:34

advantages south i think those

10:36

the companies that over time will

10:39

do well and you know it's

10:41

not you know if we look it's or the craziness

10:43

has happened the last couple years still

10:45

those have not been companies that have done particularly

10:48

well not the ones have been popular with investors

10:50

be cares you know that sustainable competitive

10:52

advantages cruz over times

10:55

and you know think those are the

10:57

company's it should be able to protect

10:59

their margins should be able to pass

11:01

on those costs to consumers

11:04

and said come out said

11:06

some to decide okay

11:08

some people say the metaverse will only

11:10

be virtual that

11:11

one day in the metaverse doctors

11:14

will practice high risk surgeries

11:16

hundreds of times before they operate on

11:18

real patients

11:19

students will be transported to ancient

11:21

rome and saturn's rings improving

11:24

health outcomes learning and more

11:27

the metaverse maybe virtual but the impact

11:29

will be real learn more one

11:31

todays buying for measure of are at measure

11:33

the com selection measure importance

11:36

remember

11:38

that if you that kpmg as

11:40

a business leader how can you innovate build

11:43

trust and move forward in a digital era

11:46

kpmg can i bringing together the

11:48

right talent and technologies generating

11:50

insights that spark opportunities explore

11:53

their thinking visit read it dot kp

11:56

you opportunity

11:59

it

12:00

the great point so how should and individual

12:02

investors work for companies

12:04

that have those kinds of sustainable

12:06

advantages are most of the of

12:08

besides morning stars great charts

12:11

deal as somebody this somebody this

12:13

for work and to turn to find his cancer companies

12:15

what we're cancer things which you suggest

12:18

yeah so you know it's it's interesting one

12:20

so you know number one i think it is and

12:22

we believe the morning started fundamental research

12:24

sort of the approach we take and

12:27

you know what i will say that investing there's lots different

12:29

approaches at work right sort of finding

12:31

the one that you're comfortable as south and fundamental

12:33

research is really is studying companies

12:37

studying the dynamics of the

12:39

industry they operate in span

12:41

yeah i know that sort of a vague answer

12:43

but think really understanding the company's

12:45

understanding their competitors understanding

12:47

that sometimes environments and then you actually

12:50

see it when you look at

12:52

financial statements as well as a dozen important

12:54

thing to size and or started to different

12:56

ways that you see it like margin is

12:58

certainly one so you

13:00

know going back there and looking at

13:03

and go back ten years right by you know

13:05

this obviously this need to be a long term

13:07

study go back and what is margin are able to

13:09

maintain and potentially spam their margin

13:11

that comedian qb some updates to

13:13

have him boats and the other places shows

13:15

up his return on invested capital

13:18

so basically what return bessie

13:20

capital is measuring is

13:22

know when a business reinvest

13:24

business itself what return

13:27

are they getting that is what a ceos

13:29

job is is to sit

13:32

there and our t capitals so

13:34

the capital that the are putting back into

13:36

the business what return are they getting and what

13:38

we wanna see from a moat

13:40

perspectives and sorry for using all this

13:42

finance jargon but what

13:44

we wanna see his we wanna see

13:46

a return on invested capital over

13:48

the long term that is higher than

13:50

their cost of capital so very

13:53

simply what that means if we think about

13:55

we're running small business that we want

13:57

to go borrow money at five percent and

14:00

we want to invested in accompanied

14:02

and aren't ten percent right

14:04

and over time that difference and that's

14:06

obviously pretty big difference by the

14:08

time that difference is what cruise

14:11

to shareholders and what

14:13

we see in general we think about

14:15

capital is what is capitalism it is competitions

14:18

and what that means is

14:20

it supposed to benefit us as consumer

14:23

rights or companies are out there and they

14:25

compete in two ways or try to build better

14:27

product which benefits asked as

14:29

we get better stuff and also

14:31

they're going to compete on price that

14:33

that it's it's ours that we get stuff

14:35

for cheaper now that's really good

14:37

for us as consumers is really bad for companies

14:40

this or that causing competitions

14:43

investing in creating better products and

14:45

services and and lowering prices as much

14:47

as possible so that's not great for a company

14:50

though generally what companies

14:52

will do is they will drive

14:54

down that return on invested capital

14:57

in till it hits the cost of

14:59

capital rights and then just as company that

15:01

sort of self perpetuating right

15:03

they borrow at five percent they invest in they aren't

15:05

viper sites and you know that's

15:07

fine they'll stay in business and

15:10

that's great but we want companies

15:12

that are investing in actually able to

15:14

send off that competition on a higher

15:16

returns guy

15:18

, reading something recently that

15:21

survey suggested working for companies

15:23

that had week into these hard times

15:26

other words they hire more people they

15:28

invest more money they acquire

15:30

more businesses is just looking to take

15:32

advantage of the downturn

15:35

in their competition and they

15:37

can benefit from that in it may

15:39

be bloody them little bit in the short

15:41

term but in the long term will come out ahead

15:43

yeah no absolutely and think that there's lot

15:45

of junk out there you know if you sit there

15:48

and you look at you know the most speculative

15:50

parts of the market have done well

15:52

sense that tonic oh that mardi gras

15:55

these are companies that don't make any money

15:57

and you know they we got companies

16:00

make any money we've got companies are heavily

16:02

reliant on borrowing money he sort

16:04

this notion of the zombie companies that

16:06

are just started going out there and just borrowing

16:09

money and that's how

16:11

we're raising at through answer job

16:13

at own everything else is a subway money out of

16:15

people's like those are the companies are

16:17

in trouble but yeah i think you're right that's there

16:19

are certainly opportunities out there companies

16:21

that the you have if

16:24

their interest or on financial position and

16:26

that are looking ten years down the road and

16:28

not try nerve pay their employees

16:30

with next couple years like those are the company's i will

16:32

do well and they can take advantage of these opportunities

16:35

does is a think that i think is interesting about

16:38

the stock market is that the

16:40

when we go through

16:42

situations like this where we have a bear markets

16:45

or the other starting of a bear

16:47

markets that everybody kind of runs for the

16:49

hills and when we go to the store

16:51

we all want buy stuff on sale but for whatever

16:53

reasons we don't want to buy things on

16:55

sale in the stock market and i have never quite

16:57

understood that

16:59

yeah we are now i think it's mentality

17:01

and i think one thing i would warn against

17:03

his we sorta had this notion of

17:06

by the depth and you

17:08

know by the jap certainly

17:10

worth spike it's a bull market

17:12

trading strategies right light

17:15

if we're if we're in bull market which

17:17

basically means you are continuing

17:19

to hit new highs now doesn't go

17:21

straight up the deportes great

17:24

right market goes down five percent you

17:26

by the know it another ice

17:28

but any people have been doing that we've seen

17:30

in lot sort of with retail investors

17:33

globally in australia in us

17:35

where you know people have gotten into this mentality

17:37

and they've kept buying the depths

17:40

so i just would caution against

17:42

that like if it's very important to have a plan

17:45

and you know your way

17:47

and i don't think people said deviate from

17:49

their plans but or this notion

17:51

that you are gonna are gonna your plan

17:53

and keep sewing money and every time the market

17:55

goes down to present probably as the

17:57

great approach you mentioned how

18:01

in oak investors really piled into these

18:04

and of more speculative names that aren't making

18:06

profits the one great

18:08

way to kind of avoid that fargo

18:11

for the higher return are the best the capital

18:13

companies but something about

18:15

and thus serves as they just kept and i keep themselves

18:17

away from the lights so how

18:19

do you investors

18:22

you know whether it's thinking about cost the capital

18:24

whether it's return on invested capital

18:27

have you get investors move

18:29

away from the big promise

18:31

of these fast growing companies

18:34

and move more towards the companies

18:36

that are generating these high returns

18:38

high profits but maybe

18:40

aren't growing as fast so it's not as exciting

18:43

how can we hit investors like foot that mentality

18:45

i think there's couple different things to i

18:47

to think about number one think that we need to realize

18:50

that you know as humans we are

18:52

attracted to narratives and

18:55

you know

18:56

certainly in the investing world were tracked

18:59

it's narratives are you know i you

19:01

look at arc innovation for example

19:03

right that is a narrative now i

19:05

think the narrative is bs

19:08

for lack of said her our way to describe

19:10

it but that is but that is a narrative

19:12

writers that's very attractive to

19:14

investors like we're investing

19:16

in cutting edge companies that

19:18

are going to to use the world's wealth that doesn't

19:20

make them good investment so i think we

19:22

need to realize that's a good story

19:25

and even lot of growth does not

19:27

make good investments and you know there

19:29

examples throughout history

19:32

and you know one of the time easy

19:34

ones railroads and

19:36

you know we forget white how big

19:38

of an innovation railroads worse

19:40

and they were horrible investments that

19:42

they changed world there was

19:44

tremendous growth but there

19:46

were so much capital that rushed into that

19:49

that as an investor they all went out of business

19:51

now what did that benefit

19:53

vote actually benefited the companies that use the

19:55

railroads you know just like in a

19:57

more recent example in sort of similar examples

19:59

we go back the com caution how

20:01

into at research beginners one

20:03

the interpret on we for

20:05

are to google to

20:09

one the internet and spread the internet well

20:11

where's world com and where's global crossing

20:13

they went out business the internet didn't go

20:15

out of business but all the money that was

20:17

invested their the go lot of

20:19

basically capacities lead

20:21

to all these companies now you know you wouldn't

20:24

have you tube we wouldn't be doing nurse were

20:26

looking at each other on video i'm in

20:28

australia we wouldn't be doing this if there wasn't

20:30

a ton of bandwidth and it was really

20:32

cheap slight so and

20:34

agree to that to be careful about those narratives

20:36

and you know one of my favorite

20:39

boxes you know jeremy see goals

20:41

wrote couple different box by your stocks

20:43

for the long run it basically went back and what

20:45

that's what the best

20:48

returning shares and did he wrote

20:50

this i think in the early two thousand

20:52

but either way you looked at his north korea for

20:54

my nineteen twenty five on and

20:56

looked at what company the

20:59

the best if we look at the us

21:01

stock markets and it was philip

21:03

morris and get

21:05

out we sit there and we look at philip morris of course

21:07

is and it's split into a couple companies now

21:10

but they make cigarettes and

21:12

you know if we go back and we think about that period

21:14

from like nineteen twenty five to

21:16

the early two thousand we got out

21:18

and look at that period we think about everything that

21:20

happens you know like you

21:22

know the automobile be

21:24

gotten mass adopted we

21:27

obviously hadn't bomb semiconductors

21:29

invented in computers and the

21:31

internet all this stuff and

21:33

you know smoking actually teach in us in

21:35

the early sixties flight we

21:37

actually know everything that's happened with cigarettes

21:39

the government regulation these

21:42

lawsuits tax increases

21:45

so you know that's terrible narrative

21:47

but the company just sat there was very

21:50

efficient paid high dividends

21:52

you know those are the good investments like

21:54

boring over long term that

21:57

works and so think we just had be very

21:59

wary of those narratives under somebody's telling

22:01

you a story and they're normally the people

22:03

telling you these stories somebody trying sell you

22:05

something to they're trying to sell us

22:07

analogy to ask they're trying to sell you

22:09

a products i just be very wary

22:11

of that's

22:13

what a long way to get started in

22:15

the money load andrews been

22:17

closed for free as stock market

22:20

stock com really

22:23

, advice and also a good book recommendation

22:26

know that book is packed with

22:28

charts and all this great statistics

22:31

information so thank you for that what

22:33

your thoughts on e t f i kind piqued and

22:35

i saw and your podcast feed that that

22:37

potentially how to controversial this

22:40

advice your some are completely are

22:43

investing on paras the your what

22:45

your thoughts are the t of thank

22:47

the research and the really of

22:49

research paras

22:51

yes per se but

22:53

you know the reason we do dot is because

22:55

you know i think particularly a lot of the

22:58

investors that have started investing

23:00

since kobe which is grades have

23:03

been drawn city awesome there's a lot of advantages

23:05

around each yes and get out certainly

23:07

they are for the most part low cost

23:10

it is certainly easy to invest in

23:12

nantes think the problem isn't

23:14

a lot of this goes back to kind of vanguard and

23:16

looking at john bogle and who

23:18

cheated gts which is interesting

23:20

obviously concerned be on guard is obviously

23:22

huge provider of each asks you

23:24

know think it's the ability

23:27

to trade something all day means

23:30

of course people trade stuff all day

23:32

and you the example we use

23:34

on our podcast little bit

23:36

of crude example been swayed if you

23:39

are trying to you

23:41

know stop using drugs you

23:43

probably shouldn't sell your house with drugs

23:45

right that's not going to make you use drugs

23:47

but it doesn't make it easier to quit

23:49

and i think easy as encourage trading

23:52

and so once again there's nothing wrong with that the

23:55

mom with an e t af which is realize

23:57

that that ability to sit there now

23:59

and years the phone and traded yeah so you're

24:01

in line at deli is not

24:04

a good thing so i think investors

24:06

as to take step back and say you

24:08

know why do i need to trade something all

24:10

day like if i look at funds

24:13

vs meet yeah flights what

24:15

is that each he has given me that of fun desert

24:17

it's giving me the ability to trade old a just make

24:19

sure you don't do it so that's adding all

24:21

we're saying so more more

24:23

than talking about eighty houses is looking at investor

24:26

behaviors and things we know don't

24:28

was chasing returns doesn't work

24:30

over trading doesn't work and

24:32

you know getting asked sort of encourage

24:34

all

24:35

alex corral is one of over seventy thousand

24:37

google career certificate graduate

24:39

the google career certificate program completely

24:42

changed the trajectory of my life i've always

24:44

been interested in computers but i never thought

24:46

can turn this into career anytime i

24:48

got little break i just pop open the of

24:50

course on my phone that allowed

24:52

me to have that path into

24:54

a career that are passionate about dream

24:56

online for in demand jobs in eighty

24:59

you are design data analytics

25:01

project management and more is

25:03

it grew dot google slash certificate

25:06

though i guess moving for i think we can kind

25:08

of

25:09

understand that lot of the speculative names

25:11

have been smacked bind deaths probably

25:13

a really bad idea on lot of those names

25:16

the always talked about companies

25:18

with motes can you give an example

25:21

of maybe something in your portfolio

25:23

that is a good example of strong

25:26

mo with higher returns compared

25:28

to it's cost the capital

25:29

yeah so you know minimize

25:31

i'm sorry bonus points if it's boring that

25:35

the boy i did his kind of borisov

25:37

the the big and will say that you

25:39

know sort of during i have been building up their

25:41

cash once again this is all person or not

25:44

morningstar you know i have been building up

25:46

the stairs for several years now

25:48

and so i went into that coded market

25:50

dropped with a fair amount tasks

25:52

and you know i probably

25:54

should have invested more start the market was

25:56

even keep going down so you don't take

25:59

obviously my prediction earlier with the market going

26:01

down to grain salt but yeah

26:03

i bought one thing bought was constellation brands

26:06

and so easily constellation brands

26:08

cells beer and made they do couple

26:10

other things as well they got some wine

26:12

some sort of that great

26:14

litter brands are really they sell beer

26:16

and is a mexican beer a child corona's

26:19

is kind their big one but modelo

26:21

as well as years ago and

26:24

you the entity i think this is this is kind

26:26

of a classic example of a moat

26:28

from grants and you

26:30

know i don't know what your personal feelings are

26:32

about grown ups but you know

26:35

i don't think it's a great beer fight

26:37

, know if we look at from a brand

26:39

perspective what they built and

26:42

i did say corona almost anyone in the

26:44

world and they're thinking about sitting on a beach

26:46

being out on a both they built this incredible

26:48

brand and ensuing thing about corona

26:50

is so grown as made with very cheap

26:52

ingredients there's a difference

26:54

right basically between you know

26:57

what goes into a cronus and

26:59

what goes into any other sort of mass produce

27:01

beer but they sell it

27:03

at sell it price and

27:05

so you know since amazing thing that if sit there

27:07

and might take bud light and all

27:09

the sudden my jack prices up by forty

27:11

percent probably not can do very well but

27:14

corona has been able to do that so

27:16

you know certainly when we look at the ingredients to go

27:18

into beers there are of course

27:20

premium ingredients and we see a lot of add

27:22

in premium beers in general

27:25

different microbrews everything else that as

27:27

a our butts corona has that

27:29

ability to go in there

27:31

and not spend lot money on ingredients

27:34

but sell at a premium price outs i

27:36

think that's an example there's all sorts of other reasons

27:38

right there are times you know secular

27:40

trends of course of the us and

27:42

demographic shifts to that's certainly

27:44

are benefiting down but i think more than anything else

27:46

it's that brand that they've been able build

27:49

you know it kind makes me think about

27:52

compare i also think saw talked about enough i

27:54

can't remember what the name as my now it's like specific

27:56

bias were let's say

27:58

somebody would hear

28:00

that as a potential stock

28:02

idea opportunity but

28:04

you don't like corona the brand and

28:07

so we tend to think that our own

28:09

preferences are similar to the way

28:11

rest the world think so we must think all the rest

28:13

the world thinks that prone as crappy band

28:16

obviously numbers play are different ways i really

28:18

wonder how many opportunities investors

28:20

miss out on because they have this

28:23

sphere of world us as well i

28:25

think that this is how a particular

28:27

business or brand is that

28:29

must be how the rest of world as

28:32

karma is pure and when staff right you

28:34

know that's go buy things

28:36

that you use and might and by

28:39

terry i i occasionally drink grown

28:41

up not saying that i'm not saying that don't

28:43

bites yeah i mean i think people maybe

28:45

take that mentality of a little far south

28:48

as probably bunch of people that are up thousand

28:50

bites during covert and decided

28:52

that this was the best batsman ever and

28:54

probably aren't you happy about that right now spite

28:57

yeah i mean think we just have to try to take step

28:59

back that's why it's said you said

29:01

i've been looking at the fundamentals of accompanies

29:03

just like i don't think you should go out there in

29:05

by a you know somebody

29:07

that producers directors you like the beers

29:10

but that could be great lesson to take step

29:12

back and think about you know what is it

29:14

like what is it about that company

29:16

and you know a lot of it you

29:18

know we talk about we want keep using beer examples

29:20

lights yeah there's lot of good beers so

29:24

you're arnold and being good beer is really

29:26

going do much for you as as starting

29:28

look sort of cost and brandon

29:30

you know how does that slow into a

29:32

financial statement the

29:34

you mentioned margins which

29:36

is one thing people can look out for fundamentals

29:39

basically how much revenue to bring

29:41

em whether the costs and then what's

29:43

the profit there's two other kinds margin

29:45

to be will have get into the

29:48

those by fino also

29:50

return on invested capital but any

29:52

other key fundamentals are people said

29:54

look out for as starting point to say

29:57

this can be good indicators us companies

29:59

with boats

30:00

yeah i mean you i think those are probably

30:02

the two main things i've lookout for most

30:05

but the other thing that think it's really important to

30:07

look at years we have another rating

30:09

it morningstar called the uncertainty rate

30:12

and basically you know what that means

30:14

is as an analyst and be

30:16

an analyst courses the

30:19

debris difficult thing because you are predicting

30:21

the future right you know the whole

30:23

when you're analyzing is air as investors

30:26

we just need be very cognizant that it does not

30:28

matter what happened the past right

30:30

like those and financial savings and

30:32

everything else like that is all the past we

30:34

only look at those there's clues into

30:37

what's gonna happen future right south

30:39

what analyst or what any investors how

30:41

to do is predict the future and

30:43

we do need to acknowledge and this is words around

30:45

finding a share that's right for you we

30:48

, need to acknowledge that the uncertainty

30:51

around the future around

30:53

these tweets are tassos is different for different

30:55

companies and so

30:58

young and simple examples

31:00

is that you know if i am

31:03

a small tap company so

31:05

i'm company new company maybe

31:07

i have one products i don't

31:10

have big history a trying to

31:12

expand that's very

31:14

different than if i'm a large

31:16

established company right so the differences

31:19

are large established companies generally

31:21

would have more diverse products range as they

31:23

would generally cells in more

31:25

market south local conditions

31:27

wouldn't affect them as much they generally

31:30

are more financially sound so they can go out

31:32

there and raised happen or something bad happens

31:34

right we saw that are insolvent saw companies

31:36

go back and raised capital to say didn't

31:39

know how they were going get through this so

31:41

i think that doesn't make large stop investing

31:43

her smallcap investing that's just one examples

31:46

that doesn't make either one good

31:48

or bad but could make a good or bad

31:50

for you right so you know

31:52

how much uncertainty do

31:54

you want around seats are task

31:56

was one coca cola i can tell you

31:58

that i toke is not going to sell half

32:01

as much coke next year or doubles

32:03

much coconuts you're right you know that's

32:05

not gonna happen so it's easy like of

32:07

on trying to sit there and predict the future

32:09

it's we're talking maybe a couple percentage

32:11

revenue up or down rights each

32:13

year if i'm some small

32:15

cap bio tech companies that

32:18

has a drug that's up for f t a approval

32:21

that's a very different range of outcomes

32:24

and is just making sore and both

32:26

to be you know great investments which is

32:28

making sure you're comfortable with that's and

32:30

knowing what you're investing in so i think a lot

32:32

of people were investing in very

32:34

speculative shares right the fact

32:36

that you know something like half

32:39

of the russell three thousand growth

32:41

shares we're unprofitable

32:43

or on profitable maybe

32:46

that's good bad things like but

32:48

not those companies are going to make

32:51

those are all really really good

32:53

points you do have to be careful with

32:55

these on profitable companies

32:57

that could potentially go away and

33:00

in seen as risk versus return

33:02

and often times do to take

33:04

more resting and more return but you don't always

33:06

have to daves is you have anything else

33:08

yeah we're to talk to your a little bit about excrete

33:10

we mentioned off the air before we came on about

33:13

what a great investor years and kind of how

33:15

unknown years and think others discussion

33:17

about most i think probably appropriate

33:20

time to maybe talk a little bit about next sleep

33:22

and some of the things that he advocated for

33:25

and kind of his sir advancement approach

33:27

think it's something that would be beneficial for investors

33:29

to hear

33:30

the i think the in sing sing about him

33:33

and we did podcast episode sort of watching

33:35

outside of lessons you can take from great

33:37

investors like i think the in sing sing about him

33:40

is in a we have lot of advantages

33:43

as individual investors and people don't

33:45

think that we do right

33:47

people think about professionals and yes

33:49

this is their jobs there's lot

33:51

of things that professional investors

33:53

generally can't do some

33:55

generally they can't take sort of in

33:57

and and swain what if the world

34:00

right like you know him look for different

34:02

investment opportunities of generally they have

34:04

mandates that mandate is generally

34:06

pretty narrow that okay i

34:08

may large cap us investors

34:11

so i see some huge opportunity europe

34:13

that's great but i can't do that because

34:15

that's not my mandates and think the and sing

34:17

sing about him and know something

34:19

that you know weezer depaul realize

34:21

have the advantage of being an individual investors

34:23

is that he had basically no mandate

34:26

and , he could invest

34:28

in anything he wanted anywhere around

34:31

the world and that that is

34:33

very screens and that

34:35

they're going to be different opportunities

34:38

and you know i don't i really don't want people

34:40

to think that you know they should go out there

34:43

and

34:43

know continually trade to

34:45

go try to find these different opportunities

34:48

but you know you can invest

34:50

there is value somewhere

34:52

in the world at all times right

34:54

and so that doesn't mean selling everything you have

34:57

and moving everything in there but it does

34:59

mean that if we took sort of this wide

35:01

view of opportunities that can be a real advantage

35:03

for us so think that's one of the things

35:05

that sort we like about him and

35:07

we i'm talking about my podcast

35:09

partner as well so are you know she's

35:12

not here but a sort of royal

35:14

way yeah i mean i think that's one the real things

35:16

dunno what about you guys what are some the things you

35:18

liked about him i think the thing that i liked

35:20

about there are multiple things but

35:22

everything's really kind of talked about today as

35:24

far as the fundamentals those

35:26

were guiding principles for him

35:29

and he really stuck

35:31

to his guns and was able

35:33

to invest in

35:35

companies like amazon costco men

35:37

particular amazon when it

35:39

would it went down to you know that ninety

35:41

percent drop he was able to stay with

35:43

the company and continue

35:45

to believe continue what they are trying to do

35:48

based on the business model that

35:50

they had and where he sought the company

35:52

was going and think that's one of things

35:54

i really like about his approach

35:56

was that he was very determined to kind

35:59

of the it hold but not

36:01

by hold stupid way but

36:03

buying hold is such that he really believes

36:06

in his convictions of what he thought he was buying

36:08

and really stuck to his guns with the fundamentals

36:10

and where he thought the business going for talking

36:13

earlier about narrative and modes

36:15

and i think he was really good at something out

36:17

what i'd vote for particular company

36:20

would be and kind of

36:22

be able to forecast said into the feature

36:24

and think that's kind of a special skill that i think

36:26

he are a rare few people have a a buffet

36:28

included yeah and think that that's

36:30

it i think the important thing that we're talking about

36:32

early years you know that is having conviction

36:35

what you're doing and skills this notion

36:37

that there are all types

36:40

different approaches you can take to be a successful

36:42

investors but the networks

36:44

were you and you know

36:46

are they are couple that he's he's at his nature

36:49

and the ability to whole thing's

36:51

for long term is a huge advantage we have

36:53

is individual investors and the only way

36:55

you do that as if you're comfortable rights

36:58

are you know in the example you you talked

37:00

about lights you know the whole thing goes down ninety

37:02

percent are you need to be very

37:05

very comfortable and sir are

37:07

you know what you're investing in the hole

37:10

through that right it's very challenging

37:12

and just roman emotional sticking point more

37:14

than anything else to stick with it

37:16

and that's you know that's believing

37:18

in what you're investing in the brochure

37:20

to

37:21

earlier and or thing that really liked about

37:23

him was his realization that

37:25

what he was doing is not the end all be all

37:27

of everything and that he and

37:29

his partner zach wrapped up the fund

37:32

when they could have continued easily could

37:34

see was what they're doing and made the

37:36

money but he and his partner

37:38

realize that there was more to life

37:41

than just being the next warren

37:43

buffett of want to column that's and

37:46

the something that i admire that he was able strikes

37:48

me as somebody there was this really motivated

37:51

by i guess said guess said set

37:53

of rules than most of us as something

37:55

that i admire

37:57

yeah you're adding how to be investing was added

37:59

added year when we talk it out edge resort

38:01

lot of managers that's in we have

38:03

as individual investors snow one of them as

38:05

or this notion of structural ads right

38:07

it's all the things that if

38:09

i'm doing something professionally and

38:12

your we can all things that own careers of i'm doing something

38:14

precisely what are all the they

38:16

knew that are going to drive my decision

38:18

making that aren't necessarily just

38:20

purely about my job right and number

38:22

one it's keeping your jobs it's certainly

38:24

pay eat you know and so professional

38:27

investors are obviously very well compensated

38:29

you know a lot of them despite

38:32

what they say are doing it because of that

38:34

reasons and that's why they would continue

38:36

on right and scout

38:38

buffet at in adding passage to really answer

38:40

you example you know when he wound up his

38:42

for spawns is you know was another

38:44

sort of crazy bull market said i don't understand

38:47

what's going on anymore so

38:49

i'm just not going to do this and

38:51

sort sold out say that his partners

38:53

and young didn't quit to the

38:55

obsolete chap that you know little textile

38:57

mill berkshire hathaway spy basically

38:59

said i own owners and us anymore i'm

39:01

walking away while most investors

39:03

most professional messrs don't do that he

39:06

goes knows there's mortgage today

39:08

and their kids in private school when

39:10

all sorts of different reasons that are

39:12

not necessarily in nice if they're igniting

39:14

this is a terrible markets but then show

39:16

up the next day and have to invest so

39:19

yeah i've threats origins is a recent

39:21

one the

39:22

i think the the last thing that i think i really

39:24

liked about him was that he really advocated

39:27

understanding would it was you are buying and

39:31

don't buy if you don't and eats

39:33

the out the canada buffet idea of you don't have to

39:35

swing it every pitch kind of thing and

39:37

i think that he was really choosy about

39:39

the the company's you invest in and

39:42

that's something that i admire of was cited

39:44

so should be more choosy that feel

39:46

like he was and yeah that doesn't like

39:48

circles competence then

39:51

write that one hundred oh i see

39:53

lot of people invested in things that i

39:55

know they don't understand i don't understand

39:58

yeah just started out what words are not you're

40:00

like fundamental research like you need to understand

40:02

company and understand the industry and

40:05

what is going to make them successful in

40:07

order to our island in

40:09

order to be success or dresser totally

40:12

lamarcus was great conversation so

40:14

many lessons here for investors to

40:16

think about and great perspective

40:18

on what's going on in market today

40:21

how we can kind of digest that and

40:23

use that moving forward to make

40:25

better investments evergreen park

40:27

as investing compass people

40:29

, go check it out you have a lotta grandpa

40:32

says on there and i've heard you talk

40:34

about next sleep on their we mentioned

40:36

you talked about it yes to so deftly

40:38

people's to check that out anywhere else people

40:40

can go online to find out more about

40:42

what she got going on

40:44

yeah mean i think at the end that just google

40:46

you my name i i do publish a fair amount of articles

40:49

on our website down in australia but of course

40:51

because it's the internet you can read it anywhere

40:53

so yeah i would go look at that as well

40:55

okay awesome war again mark we'd really

40:58

really do appreciate getting up at six o'clock

41:00

the mornings the com that as great

41:02

this was an awesome conversation we had a lot of fun

41:04

and i know our listeners will get a lot out of as

41:06

other that wisdom that you were dropping with everything

41:09

today souls or thank you again for taking

41:11

the time to come join us and everybody got their

41:13

and events with margin safety as the

41:15

sun safety have great weekend we'll talk

41:17

till next week

41:18

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41:56

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