What happens when you trade the tech industry for the hands-on world of homebuilding? Our guest, seasoned home builder Mr. Smith, shares his captivating journey from the corporate world to his father's home construction business in Northwest Indiana. Hear him discuss the peculiar complexities of the industry, the powerful influence of Chicago's activities on the local market, and the value of thorough preparation for success.

The episode takes a deep turn as Smith unravels the impact of the COVID-19 pandemic on the homebuilding industry. He speaks about the hurdles of managing the workforce, the soaring costs of subcontractors, and the drastic effect the pandemic had on material prices. Later, we navigate the world of spec homes versus custom homes, discussing the pros and cons of each, and the essential role of a 'concierge' for homebuilders. Listen as we consider how changes such as the South Shore Line can transform Northwest Indiana's dynamics, potentially making it an appealing choice for city dwellers looking to move to the suburbs.

We wrap up our conversation by talking about the implications of social media in marketing, with Smith sharing insights on how builders can effectively leverage these platforms to connect with potential buyers. He sheds light on his experience with property taxes, as well as how political decisions, crime rates and the city's response can significantly influence the housing market in Northwest Indiana. Tune in to gain an understanding of the realities of homebuilding, the importance of setting boundaries with clients, and the implications of an influx of people from more expensive regions like Chicago. This episode is a must-listen for anyone interested in real estate, homebuilding, or just an intriguing career pivot story.