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Would you invest in Trump media? I'm

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not kidding. I'm not kidding around. I

1:01

know you're going to yell at me and I'm going to

1:03

get that you shut up. You hate Trump. Stop

1:05

it. Stop it for a second. Stop. Check yourself.

1:08

This is a media discussion. This is

1:10

a business discussion. Yeah,

1:12

yeah, yeah. It gets weird. Would

1:15

you invest in Trump media? I

1:17

didn't say the candidates. I

1:20

said Trump media. You

1:23

should probably say no for now, but

1:26

I've got an idea to make it work. I

1:28

can make this work. Do I know what I'm

1:31

talking about? Yeah, actually I do. I do.

1:34

The media model, just so everybody knows,

1:37

just so you can appreciate what a

1:39

lousy job Elon Musk has done with

1:41

Twitter or X and

1:44

potentially not such

1:46

a lousy job. You heard it. Not

1:48

such a lousy job with

1:51

Trump media. Maybe, but

1:53

the media model works like this. You

1:57

generate views. You generate listeners. You

1:59

generate... conflicts, you generate

2:02

engagements in

2:04

general that matter

2:06

to advertisers. Got it? Don't

2:09

overthink it. Don't twist it around.

2:13

You generate engagements that

2:15

matter to advertisers because advertisers,

2:19

this is an important term that I think people get

2:21

lost, advertisers want

2:23

qualified customers. If

2:26

I'm Range Rover, I don't need a

2:28

bunch of high school kids reading or

2:30

engaging. I need people, I want qualified

2:33

customers. That's what

2:35

businesses seek out, is media that can

2:37

deliver them qualified customers. Is

2:39

the truth social, a

2:42

good investment? The

2:45

reason I'm asking that now, mostly the

2:47

answer is no, very clearly no. But

2:50

there is a way to make

2:52

this work, I think. I

2:55

mean it. I think there's

2:57

a chance here. I'm not investing now.

3:00

You can do what you want. I don't think you should.

3:03

The metrics don't add up to me. I'm not

3:05

stupid about this stuff. The metrics don't add up.

3:09

I do think you could do something. I do think something could

3:11

happen that makes this really good. I've

3:13

got an idea. If you have no idea

3:15

what I'm saying is today, on

3:18

paper Donald Trump made some money today, on

3:22

paper. Cashing in is

3:24

not going to be so easy. It's not that

3:26

liquid. But on paper, right now,

3:28

I can make it better.

3:30

I'm telling you, there's an idea that makes this a

3:32

lot better. Right now, on

3:34

paper, it's worth something. Investors

3:37

have approved, according to Yahoo Business,

3:39

investors have approved a deal to

3:42

make truth social owner Trump Media,

3:44

given the green light from shareholders

3:47

for a long-delayed merger. Truth

3:51

social is a platform

3:53

like Twitter. X.

4:00

Twitter even before Elon Musk ran it into

4:02

the ground. But

4:04

Twitter or X even before Elon Musk

4:06

ran it into the ground is hard

4:08

to monetize. So truth social

4:11

would be even harder to monetize. But

4:13

there is some appeal. Let me

4:15

sell it to you. So

4:17

according to preliminary votes, vote

4:21

totals announced during the meeting, a

4:23

majority of shareholders of Digital World

4:25

Acquisition Corp voted in favor of

4:27

a deal to merge with Trump

4:29

Media. Blah, blah, blah, blah,

4:31

blah. You know, I think

4:33

people are just going to do the headline and take away and say,

4:35

oh, look how rich he is. This is a great idea. No, on

4:38

its face, it's not a very good idea. It's not a very good

4:40

model. It's not an easy thing.

4:42

Even when you're smart and you know what

4:44

you're doing, it's tough to monetize. So

4:48

this truth social by itself, not

4:51

so much. Jeff Ford can help this. I can

4:53

move this along. And I'm not so sure. He

4:55

hadn't thought of it already. He

4:58

may be, in my opinion, a complete doofus

5:00

and narcissist in every other way, but I

5:02

knew doing this, the dude

5:04

has no shame media wise, and

5:06

that's going to work. That

5:09

will work. That is a

5:11

successful formula in modern day

5:13

America. No shame. It

5:16

works. So

5:19

think of the platform itself, truth

5:21

social. And I'm not saying

5:23

this to joke around. I'm not saying this to

5:25

be, because I think this is part of the

5:27

appeal, I'm not saying this to sort

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of pick on him or Trump

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supporters. I don't forget the politics or the

5:34

culture wars right now. Forget it.

5:37

Think of the platform as a platform of

5:39

rage. That's what it is. Voting

5:43

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5:45

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dudes, the raging dudes. Rage

10:58

is a powerful way to

11:00

engage. Rage by

11:02

itself is an

11:05

absolute metric in media. And

11:08

advertisers, there are some, not

11:11

a great deal, but there are some that are gonna want those

11:13

dudes. Guns, ED, more

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guns, ED, ED guns.

11:17

There's gonna be more though and

11:20

there is some money to be made off

11:22

the angry rural demographic. There is. There is

11:24

a metric that makes this work. It's not

11:27

huge. Like I said, I wouldn't invest in

11:29

this by itself, but

11:31

there is something there. Now,

11:34

I would not want to pay, by

11:36

the way, for the libel

11:38

insurance for this. There's economic

11:40

parts of this that sound like a dumpster

11:43

fire waiting to happen, but I don't

11:45

think it's as bad. I don't think it's, I'm not joking around

11:47

about this. I don't think it's just a terrible idea. I don't

11:50

think it's that lost. I

11:52

do think there is a, well, we know there's

11:54

a market for rage. We know

11:57

there's a market for raging dudes. So

12:00

it's mostly a stupid investment right

12:02

now, but I think it's

12:05

very possible the venture has

12:08

hope. And the hope is it

12:10

merges with Trump media. I've

12:13

never even seen his old shows. What was

12:15

the show? No. What

12:19

was the name of the show? I never even watched it.

12:21

I don't watch much TV, but oh, Jeff, how do you

12:23

know what you're talking about? Because I taught this stuff and

12:25

I've been in the business for a long time. It's not

12:27

real complicated. The Apprentice,

12:29

right? I mean, I guess it did

12:31

well. I'm not arguing the

12:33

art. It did well. So

12:37

the platform Truth Social is just meh.

12:39

As an investment, it's meh at best.

12:42

It's not terrible probably, but it's meh.

12:46

But the Trump family

12:49

is a reality show on steroids. You

12:52

package that group, I'll buy.

12:55

They sell. That's a

12:57

train wreck that America likes. So

13:00

they're a mess and they enjoy

13:02

being a mess. And

13:05

like all reality stars, they

13:07

have no shame. That's

13:10

what, apparently, what good reality TV is,

13:12

people that are completely and utterly

13:15

shameless or they're clueless

13:17

or both, but completely shameless.

13:20

They have no regard for what anyone thinks

13:22

about them. They are ready to put on

13:24

a show and the Trump family can do

13:26

that. And that show, I suspect, probably works.

13:28

You merge that with the platform, I think

13:31

you're on to something. I'm

13:33

not kidding around. So Jeff,

13:36

wait. Are you suggesting a Trump

13:39

reality show? Absolutely, I'm suggesting

13:41

that. You're crazy not

13:44

to. And

13:46

I got to believe that he and the whole gang is

13:48

ready to go. So

13:51

they'll enjoy leaving

13:55

their crazy life out there for all of us

13:57

to see. I

13:59

think they'll I know they like

14:01

it, and they're pretty good at it, and

14:03

they're a mess. What

14:06

I'm saying is, I think Trump

14:08

Media, this other company, this merger,

14:10

as the executive producer of

14:13

the Trump Family Reality Show, you package that

14:15

in with this deal and it works. That,

14:19

I can see, that is

14:21

no longer just raging, angry

14:23

dudes watching. That

14:25

is a demographic of America getting what

14:27

it really likes, and that is human

14:29

train wrecks. Funny.

14:32

Look, that old gang is kind of funny at times.

14:35

They'll laugh at themselves. They're

14:37

pretty good at it. I think

14:39

they're arguably, not

14:41

that I'm an expert on this, but they seem to be

14:43

some of the best reality performers there is. They're

14:46

cool with it. That

14:48

I invest in, and that is executive producer. I

14:51

think that makes this media deal work. I'm not

14:53

kidding. I

14:55

got to believe that it's ... I can't believe it's not

14:57

in the works already. It's

14:59

the Trump Family Reality Show. Give it another name. I

15:01

don't know what it

15:04

would be. You know what they are? They're like

15:06

a whole Trump family. If he's executive producer, whoever's

15:08

executive producer, hell, I'll do it. They're

15:10

a country club version of a Springer show. That's

15:14

what that is, and that works. A

15:17

country club version of a Springer show.

15:21

A Park Avenue version of a Springer show. They

15:24

have the two most important things in

15:27

reality media, arguably

15:29

maybe in media overall. They're

15:31

famous, number one, and they

15:33

have no shame. Fearless,

15:37

reckless, shameless. That

15:41

part of the deal could work. I'm

15:43

not kidding at all. That would take

15:45

off. That would be a hit. They'd play

15:47

it up. There's enough of them. You could say,

15:49

well, he's kind of getting old and out of it, and

15:52

he just wants to play golf and stuff. Okay,

15:54

but those spin-off characters in that family, are you

15:56

kidding me? They're

15:59

a mess. great, glorious reality

16:01

show mess and they love to

16:03

put on a show. That

16:06

if they merge, that if they pitch,

16:09

then you could probably invest that show,

16:11

my description of that show, they should be

16:13

working on right now.