The lesson of the California Roll is simple — people don’t want something truly new, they want the familiar done differently. --Nir Eyal 

This entire episode was inspired by the insightful blog post, People Don’t Want Something Truly New, They Want the Familiar Done Differently by Nir Eyal. Tim and Jelly discuss how we happily bask in being weird, quirky, unique, innovative, and rebellious, but what if we are hurting our business by being sooo different that we are alienating potential fans, and customers? It's worth reevaluating and tweaking our services and products if what we are creating isn't resonating with enough people to make our business viable. 

One innovator that we think is a stellar example of someone taking the familiar (art journals) and making them her own through her personal story of chronic pain, is mixed media artist, Cindy Utter! Check out her YouTube channel and Artsy Endeavors Facebook Group! 

Me and artist, Cindy Utter in her studio in Homer, NY!  

Other Links from this episode: 

BioConcrete 

Silicon Valley 

Rich Dad Poor Dad

StitchFix 

This is my new rescue beast, Meatball--he interrupted the show when he let himself out of my bedroom. 

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**Our awesome intro/outro music generously provided by the Polyrhythymics and their track Mendo Mulcher. Check out the rest of their music!