There are no traffic jams along the extra mile. ~ Roger Staubach

A recent experience with the Starbucks and Peet's Coffee apps have us off and running about the importance of the customer experience. Jelly loves Peet's coffee, but Starbucks won her business by delighting her with their mobile app.

Lesson learned! You don't have to have the best product to succeed, but you do need to provide an unforgettable experience that leaves every customer feeling a positive emotion and/or identifying with a posiive quality. 

How can you get your customers under your influence and addicted to your business? 

**Our awesome intro/outro music generously provided by the Polyrhythymics and their track Mendo Mulcher. Check out the rest of their music!