For eCommerce stores, 2020 was heavily focused on acquiring and supporting new customers. In 2021 those same eCommerce merchants are putting a bigger focus on retention and customer lifetime value (CLV).

So, we wanted to spend some time discussing organized ways to keep your shoppers engaged with your brand and loyal to your store. Through the process, we also touch on a lot of things that don't work well and should be avoided.

Guest: Fiona Stevens, LoyaltyLion.comHost: Robert Rand, JetRails.com