The Backdrop:

Luma is the default theme that Magento 2 websites around the world have been using for years.

It's several years old, trying to compete in the fast-paced world of eCommerce. So the question is "Is it the best solution?".

There are Magento themes for sale that are full of bells and whistles. They're intended to give you lots of extra features quickly, but also add complexity and technical debt for your developers.

Progressive Web Apps (PWAs) are another way to go, but as newer entrants into the market, they bring their own challenges.

Enter Hyvä:

An experienced Magento developer was planning to build an eCommerce site for his wife's business and wanted to use Magento. However, he was dissatisfied with Luma and its old coding languages and methodologies. He wanted something cleaner, built with newer coding languages.

They say that necessity is the mother of invention. In this episode, we chat about the variety of theming options that led Willem Wigman to create Hyvä, as well as what a theme like Hyvä can mean to the Magento community - from the happiness of developers to the Google Core Web Vitals scores earned by merchants, and the billable hours needed to build and upkeep a Magento 2 store.

Guest: Andreas von Studnitz, integer-net.comHost: Robert Rand, jetrails.com

Additional Resources about Hyvä that you may find helpful:

https://www.youtube.com/watch?v=qftuffCI8m8

https://www.slideshare.net/AndreasvonStudnitz/successful-projects-with-hyv-the-impact-of-developer-happiness