Want to do business in West Africa but don’t know where to start?

Don’t worry, we’ve got you covered with this series that dives into the ins and outs of doing business in West Africa.

Entrepreneurs, small business owners, CEOs of large conglomerates: we’ve got something for all of you.

In today’s episode of Business in West Africa, David Kpondehou, CEO of Africa Samurai Consulting, explains to me how a foreign company can successfully enter the West African market. There are tips here for both B2B and B2C companies as well as some cultural lessons about how businesses earn trust in West Africa.

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(00:00) Introduction and recap of previous episode

(00:34) How to enter the West-African market

(02:42) Deciding between setting up a Joint Venture and subsidiary

(04:09) What kind of relationship should you establish with a local partner in West Africa

(05:11) Share structure in a Joint Venture with an African partner

(06:54) Do companies in West Africa trust foreign companies or domestic companies more?

(08:35) How to establish trust with a company in West Africa

(10:19) Trust in foreign companies

(13:02) Selling your product or service in West Africa as a foreign B2C company

(14:51) Tips for foreign B2C companies trying to sell their product in West Africa

(16:21) Where to find information about doing business in West Africa

(17:15) Wrap-up

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Get in touch

Jim Bouman

Website | LinkedIn | Twitter | YouTube

David Kpondehou / CEO at Africa Samurai Consulting

Website | Facebook | LinkedIn | Africa Diaspora Network Japan