In this episode, I sit down with a guy who is absolutely killing it right now in social media management and marketing. Christoper Short from DragonSearch invited me to his office in Kingston NY, where we sat down and chatted about lots of topics. From paid vs organic reach, the power of social media data, Facebook Ad optimization and strategy that is pulling in 900% return on investment, and much more! Sit down, relax, and take some notes on this because this is a long one worth listening to.