In this series "Digital Marketing From Scratch", I walk you through all the steps you need to take as a business owner to adapt to the digital marketing world, using one of my clients as an example.

In part 1, I show just how easy it is to design a logo for your company.

Brand recognition is integral for both returning customers and as an attraction point for potential clients. If your “logo” is just your company’s title in Microsoft Word’s default font, potential customers won’t easily remember your brand. That is why having a logo (even if it is basic) should be your company’s first asset.

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