If your business is broken and you don't have the foundations in place...
Using paid ads will do nothing but drive more eyeballs to your broken business
You need to make sure the foundations are set first
Once you have a proven product with social proof that people love and keep coming back for
And you have enough time and capital to invest...
That's when you invest in paid ads
We need to re-wire our brains to think about paid ads as the nitrous oxide for our cars
Nitrous oxide alone doesn't do much unless you have a working engine and the car itself to begin with
It's an add-on to make you go faster
Paid ads doesn't plug all the holes in your business and save you from impending doom
Make sure the foundations are set first before you worry about scaling your paid advertising
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