What does customer's purchasing psychology have to do with the success with your innovation? Everything! Understanding their psychology from a conscious and subconscious trigger perspective is arguably the most critical component of commercializing your product or service. While the purchase of essential products that you need for daily use become more of an autonomous response, impulsive purchases are triggered at the conscious mind level. On the contrary products and services that require more convincing, comparative evaluation for differentiators for most value for money need to be be approved by the subconscious mind. Such decisions are made based on belief systems, acquired perceptions and convictions. How can you leverage the workings of the conscious and subconscious mind to invent or innovate commercially viable products and services and make money from them? Watch this episode, follow the exercise steps and #crushitwithcreativity  #uniqueimpactability #joyghosh

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