Time to debunk a myth that's been floating around for way too long. 

It's this idea that if you create something valuable, be it a service, a product, or initiative, your audience will somehow discover it on their own and beat a path to your door. 

Unfortunately, that's just not how it works. 

Especially not in the fast paced, saturated marketplaces we find ourselves in today, as business owners and CEOs. 

In my consulting work, I've been privileged enough to help social change companies, educational institutions, and nonprofits revolutionize their marketing and recruitment strategies. 

And here's what I've learned: It's never about throwing a message out into the void and hoping it sticks. It's all about “the ask”.

So buckle up, because we're about to dive deep into what that ask really means. And why build it and they will come is a dangerous fallacy, and how you can employ real world strategies to make a real impact in your organization and the world.

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