Pop quiz: Is it better to compete on price or quality?

If you said quality- you are correct.

And I love this market position. 

When you compete on quality and on being the best in your industry or category, you can raise your prices and become more profitable. And you tend to serve the best clients because the best clients want the best service.

And I'm going to propose that when you're selling that way, it's all about having a collaborative sales process- an educated, collaborative, connected, empathetic sales process. 

So in today's podcast episode, I'm going to be talking about the secret to collaborative sales!

Are you interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.

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