What if attempting to tackle every single marketing avenue is actually sabotaging your business's success, rather than propelling it forward? 

Today, we're diving into the world of multi-channel marketing to debunk a common myth: that utilizing every marketing channel is always the best strategy for every business. 

I find that many marketing teams are doing all the things because they feel pressure to. And while multi-channel marketing can be a powerful way to reach a broader audience, it is not a one size fits all solution. 

So in this podcast episode, I'm going to explore the reasons why a multi-channel approach may not be the best fit for every business and discuss alternative strategies that might be more effective. Stay tuned!

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