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0:49

Hi everyone and welcome to the Cara

0:51

of Golden show. Join

0:53

me each week for inspiring conversations with

0:55

some of the world's greatest leaders. We'll

0:59

talk with founders, entrepreneurs, CEOs,

1:01

and really some of the

1:03

most interesting people of our

1:05

time. Can't wait to

1:07

get started. Let's

1:09

go. Let's go. Hi

1:12

everyone. It's Cara Golden from the Cara Golden

1:14

show and I am so thrilled to have

1:16

my next guest here. Cara

1:19

Cochan, who is the co-founder and

1:21

CEO of an incredible company called

1:24

Youthphoria. And if you

1:26

are not familiar with Youthphoria, you are

1:28

going to be so excited. Well, regardless,

1:30

if you are familiar, you're going to

1:32

be excited to hear all about everything

1:35

that she's doing, including her journey on

1:37

her way to actually get to starting

1:39

this company. But this is not just

1:42

another beauty brand. It's a game changer

1:44

in the world of cosmetics, focusing on

1:47

fun and sustainability and products you

1:49

can actually sleep in. So if

1:51

I've got your interest now, definitely

1:54

you heard that right,

1:57

sleep in. So this is such an

1:59

inspiring story. It's formulations

2:01

that are not only skin loving but

2:04

also environmentally conscious too and her

2:07

commitment to positive impact makes Fiona

2:09

a standout leader in the entrepreneurial

2:12

world So without further ado, let's

2:14

welcome Fiona man. Thank you so

2:16

much for having me Yeah,

2:19

totally so super excited to have you

2:21

on the show So before we jump

2:23

into euphoria, can you share a bit about

2:25

what you were doing before? Starting

2:28

your terrific company. Yeah

2:30

before entrepreneurship and before euphoria I used

2:32

to work at tech startups and I

2:34

used to Basically sell

2:37

extremely complex software to data centers

2:39

It couldn't be anything more different

2:41

than what I'm doing now with

2:43

euphoria And I remember my

2:45

job basically had me traveling all around the

2:47

world Really

2:49

just selling software and I

2:52

would go to some of these really really polluted Cities

2:55

around the world where data centers were and but

2:57

kind of started my idea for euphoria I would

2:59

get on these long 14-hour plane

3:01

rides and to always think of my makeup

3:03

and then I'd also be exposed to like

3:05

a level of collusion that I had Never

3:08

experienced before and I realized my skin and

3:10

my makeup just wouldn't work in those environments

3:13

That's that's crazy. So this actually

3:15

came from an experience that you

3:17

were having in a totally different

3:19

industry Yeah a little bit.

3:21

Yeah, I remember Just number one always

3:23

falling asleep in my makeup even before you before

3:26

I think like college days I was always just

3:28

so guilty of Studying or partying

3:30

and you know waking up the next day

3:32

of full face of makeup on and then

3:34

having like really bad breakouts But

3:37

in my working career or at least early in

3:39

my working career, but always also fall asleep in

3:41

my makeup But certain

3:43

cities in certain, you know, very polluted cities

3:45

would just make my makeup not work for

3:48

me That's wild. So

3:50

so how would you describe euphoria

3:52

that in its mission and ethos

3:54

within the beauty industry? There's a

3:56

lot of beauty cosmetics.

3:58

I know as as an entrepreneur

4:00

myself, that jumping into a

4:02

very crowded industry, you have

4:05

to really have a reason

4:07

to do something as big as

4:09

you're doing. You must

4:11

have seen this huge need in

4:13

the industry that maybe as a

4:15

typical consumer, you're not really aware of.

4:18

Yeah, I think in simplest terms, we create

4:21

makeup you can sleep in. I remember growing

4:23

up, it was always like the number one

4:25

rule, never fall asleep in your makeup. And

4:27

it never made sense to me because we're

4:29

awake for more hours than we are asleep.

4:31

Why do we feel like we can put

4:33

makeup on while we're awake, but we feel

4:35

so uncomfortable about sleeping in it? What is

4:37

it about the makeup products itself that makes

4:39

us feel so uncomfortable sleeping in these products?

4:41

And when I was doing my research, when

4:43

I started really researching for our

4:46

formulations and our products, I realized

4:48

that the beauty industry, at least

4:50

as it pertains to skincare and

4:52

makeup, it's really split into two

4:54

very separate lanes. You get your

4:56

skincare benefits from your

4:58

skincare products, moisturizers, your serums, and then

5:00

you have your makeup, which is

5:02

pre-coloured in your face. So a lot of these

5:05

ingredients, they might not necessarily be

5:07

that great for your skin, but they last really

5:10

long. So one thing I really wanted to do

5:12

was how do we combine the two so that

5:14

every product that we have, we have these

5:16

great skincare benefits. And a lot of these skincare

5:18

ingredients we add, we also think about how does

5:21

this improve how the makeup wears on my skin.

5:23

But then at the same time, if

5:25

I'm wearing makeup, I want it to last. I

5:27

want the colour to look great. I want it

5:29

to have coverage. I want to feel beautiful, confident

5:31

wearing it. How do we combine these two? And

5:34

I kind of realized there was a huge gap in

5:36

the market for these types of products

5:38

just because a lot of times what

5:40

I see is something that's really, really,

5:42

I want to say almost on a

5:44

skincare scale or something that's really, really

5:46

super makeup on the makeup scale and

5:49

these formulations don't necessarily like always play

5:51

nicely with each other. So

5:53

what was your first product that you launched with? When

5:56

we first launched we launched with our BYO blush.

5:58

So this is a green. color-treating

6:00

blush is what we went viral with. I

6:03

remember at the time there was nothing like it. So

6:06

when I launched the business, I

6:09

didn't realize how if you do something that's

6:11

like no one has really done before, there's really

6:13

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6:46

So that's your blush oil.

6:48

They went viral on TikTok. So

6:50

can you share more about how

6:52

this product works and exactly

6:55

what it is for those who aren't familiar with it?

6:58

It is a green enclosure in blush oil,

7:00

so it reacts your skin's pH so everyone

7:02

will get a slightly different color. So when

7:05

it comes into contact with your skin, it

7:07

goes from a clear to a pinkish blush

7:09

color. It's

7:12

a really fun product because you can wear it on a

7:14

foundation, you can wear it on no bare skin, but

7:17

everyone gets a slightly different color, but it's always

7:19

your perfect shade of blush. That's

7:21

so wild. So you took it on

7:24

TikTok. You had no idea what was going

7:26

to happen when you got

7:28

it on there, right? And all of

7:30

a sudden, what was the reaction to it? I

7:33

remember one of our first videos that I posted

7:35

was, this is a college union blush oil versus

7:37

a powder blush. Just something that people were really

7:39

familiar with because our products look so different from

7:42

what you might expect to see from a blush.

7:45

And a lot of people were just like, what is that?

7:48

Does that actually work? Is this a gimmick? I want

7:50

to try it. So it was kind of like

7:52

a lot of curiosity. And then

7:54

one thing that was really fun to see was other

7:56

people just buying it and trying it and seeing their

7:58

reactions for the first time. time where they're like,

8:01

oh my god, it's actually changing colors. Oh my

8:03

god, this is actually a really beautiful shade of

8:05

blush. That's so wild. So

8:07

where does the name Euphoria come from?

8:10

So it refers to those

8:13

happy moments in your adult life where you're

8:15

reminded of your favorite childhood memories. So for

8:17

me, like these memories are like the first

8:19

time going to Disneyland or like having a

8:21

meal with my grandparents. I find that when

8:23

I'm really happy, you know, even in my

8:25

adult life now, like I always think back

8:27

to, you know, one of my childhood core

8:29

memories. And it's something where I wanted our

8:32

brand to kind of inspire that feeling. So

8:34

a lot of our packaging, it's super fun.

8:36

I always like to add kind of like

8:38

a surprise and delight element to how

8:41

you interact with our brand. So whether it's like

8:43

a texture or like how

8:45

our packaging is like super magnetic and

8:47

everything stacks together, I always try to

8:49

incorporate like an extra touch to our products.

8:53

So do you remember the moment when you

8:55

decided, okay, it's time to start

8:57

Euphoria. You had not

8:59

been in this industry. I mean, it's

9:02

a very brave thing to do. And

9:04

I think you started the company during

9:06

the pandemic as well. So a lot

9:08

of people would also say that that

9:10

was incredibly brave. What was

9:13

kind of the moment when you

9:15

said, you know what, I need to just go

9:17

do this. And you had probably

9:19

a lot of fear

9:22

somewhere in there. Like what if this thing isn't

9:24

going to work, but I might as well just

9:26

go for it. And but do you remember that

9:28

moment? Can you kind of share that day? Yeah,

9:31

it was the first week of the pandemic. I was

9:34

actually stuck in Asia. And I actually was stuck in

9:36

Asia for most of 2020 and a part of 2021.

9:38

And I remember, because I was on the other side

9:40

of the

9:44

world, nobody knew what I was doing. And

9:46

I felt safe enough to start a business

9:48

like really, my intel, any of my friends

9:50

barely told my parents. And I

9:52

Remember thinking, you know what? I've really I've

9:54

always wanted to start a makeup company. I

9:57

remember being in college and for some. Make

10:00

Up School. They didn't know why and I

10:02

didn't know what was pulled me into that

10:04

direction at it and upload until much later

10:07

when actually sort of the business but I

10:09

remember just feeling like I'm only they cerebral.

10:11

I might as well as start this and

10:13

in have had a see how the end

10:16

of it will play out and I'm in

10:18

a hurry. Arguably it's layer. Of

10:21

Sir Wilde, how did you figure

10:23

out exactly how to formulate the

10:25

the products. Are be do talked about the. Blush.

10:28

By you didn't have experience in this

10:30

industry. had a two seater. The South.

10:34

I remember in the early days it

10:36

was just trying to google I had

10:38

no hundred movie so was a lot

10:41

of googling and and asking people who

10:43

were in industry you know anyone and

10:45

I remember he was the lox file

10:47

it aired on some of the manufacturers.

10:51

That we were put in the beginning. We

10:53

ended up not widow and a losing the

10:56

deposit on that sap relationship, making a lot

10:58

of mistakes and into the took a lover.

11:00

As for the Thunder fitting. For

11:03

how long do you think attacks

11:05

isn't like? were you said Okay,

11:07

we're We're actually on to something.

11:09

We can actually get our products

11:11

out. There maybe you started to tell

11:13

a few people that I'm actually launching Bus

11:15

Company. I

11:18

remember with for blush specifically does it was

11:20

such a thing that was so out there

11:22

we all must resist me my husband in

11:24

our in our herman and we just with

11:26

each other and were like i think this

11:29

might be a hit because my has animals

11:31

age huge he just had this way about

11:33

you when you like had something you see

11:35

something you blow when when you really believe

11:38

that product that we still the it'll anyone

11:40

until of it's legal but we let alone

11:42

the business and when i like that was

11:44

really when I told people again we have

11:46

usable trying selling. I would say like amongst like

11:49

my closest friends and family nobody knew until she

11:51

wants the this us. So.

11:53

You launched with the Blush royal And

11:55

then how soon was it? Before You

11:58

lost. Your second. product

12:00

or a few other products? Yeah,

12:03

I think after the blush we launched

12:06

our primer, so maybe that was like nine

12:08

months afterwards. Serum primer was also like a

12:10

Kway product, something that I was working on

12:13

before the company launched, but we were just

12:15

kind of trying to find our footing. I

12:17

think especially that first year, we

12:20

really had no idea how to really do a

12:22

lot of things if we would survive long enough

12:24

to launch a second product, but we launched our

12:26

second product probably like nine months after

12:28

we launched the company. And

12:30

your primer is terrific. It's super,

12:32

super great. I love it a ton. I

12:35

know that sustainability is such a core principle

12:37

for youth for you. Can you share more

12:39

about incorporating some of

12:41

those practices into your product

12:44

development and business operations

12:46

as well? Yeah, one

12:48

of the really great things about

12:50

starting a company and being so

12:52

involved in product development is I

12:55

get a huge say in how we take

12:57

ingredients and source ingredients. And one thing I

12:59

was finding when I was starting my research

13:01

was at the time, a lot

13:04

of cosmetics and

13:06

a lot of beauty and just makeup in

13:08

general was made from fossil fuels. And I

13:10

had a lot of experience being

13:12

in these super fluid cities. It had such

13:14

a big impact on how I was feeling,

13:16

how I was living. And I remember

13:18

thinking, I'm in these cities, I can't really control

13:21

my water, I can't control my air, I can't

13:23

really control my food, my food source, but I

13:25

can control what I put in

13:27

my face. So if I ever start a

13:29

product or start a brand in this line,

13:32

I want to be able to source

13:34

really great ingredients. So something we do

13:36

differently is we certify our products with

13:38

the USDA bio-based program, which

13:40

basically means if we're choosing ingredients,

13:43

if it's coming from

13:45

like a fossil fuel-based source, a plant-based source,

13:48

or an animal-based source, we will always choose

13:50

a plant-based source. Sometimes synthetic

13:52

ingredients can

13:55

come from either of those three options and I

13:57

always choose a plant-based source. So

14:00

how many products do you have now in your

14:02

whole line? So

14:04

we have six product families. Um, sometimes

14:06

like there's different colors, uh, and shades

14:09

in the family. Like we recently just

14:11

launched a foundation. So of course, that

14:13

has no several, several shades in

14:15

the family line. So

14:17

you were on Shark Tank. Can

14:19

you share a little bit about

14:22

that experience? Yeah.

14:24

So we were on Shark Tank. Um,

14:26

I guess our first episode aired a

14:28

year ago, and it was one of

14:30

these, um, I was like, it's, I

14:32

just find it as like, it's a really fun way

14:34

to do a very serious business meeting because you are

14:36

really going out that you are pitching your business. It's

14:38

kind of like an investor meeting,

14:40

except for it's a lot more fun. You know,

14:42

you get dressed up, you have a whole set

14:45

behind you. And of course, you're, you know, filming

14:47

a TV episode. Um, but

14:49

it's, uh, I remember just going in there

14:51

and thinking like, I can't believe I'm, you

14:54

know, I'm so used to thinking TikToks and putting

14:56

my blush on, you know, myself. But now I

14:58

get to do this in front of the sharks

15:01

and like what a cool experience it was. And

15:03

then we ended up getting, um, an investment from

15:05

Mark Cuban. So it was also like a great,

15:07

it's a great experience for us overall. That's

15:10

amazing. That's so great. So is he a

15:12

good guy? I've heard great

15:14

things about him. He

15:16

really is. Yeah. He's so kind and he's

15:18

so generous at this time. And like, of

15:21

course, gives like amazing like business advice.

15:24

So super happy. That's

15:26

amazing. So currently you're selling

15:28

obviously through your website,

15:30

but also what stores are

15:32

you guys available and are you beyond the U

15:35

S are you selling? Um,

15:37

and I know you're traveling around a ton

15:39

right now, but what other markets

15:42

are you really focused on at this point? So

15:45

Louis won us some of the U S

15:47

so we sell on our website and sell

15:49

on Amazon. We sell at Ulta, we sell

15:51

at Krito Beauty. And then, um, Revolve is

15:53

also one of our retailers that has like

15:55

really great international shipping options. That's

15:58

terrific. So. So one of the

16:00

most intriguing aspects of

16:03

youth for you is the concept of makeup

16:05

you can sleep in. I

16:07

know that there's a lot of

16:09

discussion around makeup and actually not

16:12

just makeup, but skin care products that

16:14

make people break out when they don't

16:16

typically break out. What are some of

16:18

the things that people really have to

16:20

be worried about when they're looking at

16:22

ingredients in products? I

16:25

think it is so important to patch

16:27

test products before you really put it

16:29

on a face. So everybody's skin and

16:32

when they're sensitive to is going to be a little

16:34

bit different. Of course, there are ingredients that are known

16:36

in your hands and we definitely had

16:38

to avoid that, but it's hard to tell with people's

16:41

different allergies, sensitivities, and how their skin

16:43

will react. One

16:45

thing I really like to do is patch testing.

16:47

So basically, whenever you have a new product and

16:50

you're really wanting to introduce it to your routine,

16:52

I like to put it on the inner, kind

16:54

of like your inner elbow to see if your skin is

16:56

going to elicit a reaction. After

17:00

that, then I might do like my, kind

17:03

of like where my

17:05

chin and my ear kind of meets.

17:08

Somewhere that's like on the face, but not my entire face,

17:10

just to see how my skin is going to react to

17:12

it before I put it on my full face. And

17:15

I'll do that every time I introduce a new skin care product

17:17

or makeup product. Were

17:19

there any types of preservatives, for example,

17:22

that you decided I do not want

17:24

these in my products that like

17:26

do not, when you're working

17:28

with formulators. I know for us,

17:31

when I started my company Hintwater, we

17:34

didn't use any preservatives in our product. And

17:37

I drove our bottlers crazy

17:39

as, you know, they were trying to

17:41

add different preservatives to products. And I'm

17:44

like, no, like this cannot be in

17:46

here. Were there things that were just

17:48

absolutely not that could not touch your

17:50

products and your brand? Oh,

17:53

yeah, there was a long list. And

17:55

I relate to that because a lot of them

17:57

were on the preservatives. I

18:00

think what's preserved is they're great at

18:02

killing bacteria, but sometimes I find that

18:04

they can be overly harsh, especially in

18:06

the skincare products. It might kill your

18:08

own skin's bacteria, and sometimes you might

18:10

feel like it's making my skin really

18:12

sensitive. So there are newer

18:14

technologies, newer preservative systems that are plant-based

18:17

versus fossil-based that are a lot less,

18:20

but still work super effective, but count their own

18:22

skin. So we prefer those systems. So

18:26

as a co-founder and CEO, you've

18:28

likely worn so many

18:30

hats. Can you share some

18:32

key lessons that you've learned, maybe

18:34

about building a team,

18:36

working in this

18:38

competitive industry, about your own

18:40

leadership? You hadn't started

18:43

a company on your own before, and

18:45

now you're doing it. I mean, what

18:47

have you learned along the way that

18:49

maybe has been surprising or hard for you?

18:53

Yeah, I think the biggest

18:55

surprise and biggest lesson

18:57

is kind of how my role evolved.

18:59

So in the beginning, you do everything.

19:02

I don't know if you relate to

19:04

this, but every single hat, there was

19:06

no one else to wear a hat,

19:08

basically. And so I've touched pretty

19:10

much everything. And as I started growing a team,

19:12

I was just trying to figure out what do

19:14

I hire out for?

19:18

What do I keep? How does my role evolve?

19:21

So that's been a big loading for me. So

19:24

innovation is so crucial and

19:27

critical for scaling, especially

19:29

in the beauty industry. How

19:32

do you stay ahead of trends but

19:34

also not feel like, oh,

19:36

we need to go there next? You must be

19:39

constantly, I'm sure, just looking at

19:42

other companies and other products and saying,

19:44

oh, wow, that's really cool. But how

19:46

do you stay focused and make sure

19:48

that you're continuing to

19:51

have the process that really works for you for

19:53

you? Yeah,

19:55

for me, I mean, I have definitely

19:57

a wish list, bucket list, approximate. want

20:00

to create and it's still like

20:02

the same as I've been working on

20:04

since I had the idea for the company.

20:06

And every time I approach a

20:09

product category, because in makeup, there's so many

20:11

different product categories, I'm always thinking about like,

20:13

what's a category that hasn't been super innovated

20:15

on? What else can I innovate on about

20:18

it? And if there are let's say like

20:20

six attributes about a product, then launching like

20:22

for example, like our foundation that we just

20:24

we just launched, can I innovate on all

20:26

six, all six things, I want to do

20:29

something that's really differentiated. I think

20:31

a lot of times in the media industry, you'll just

20:33

see a lot of the same products over and over

20:35

again with the same ingredients, same

20:37

textures, same components, and just

20:39

a different logo, that's a little bit less interesting

20:42

for me as the founder of

20:44

the 10 by 5 developer,

20:46

if I'm creating something, I really want it to

20:49

be super differentiated, like a very different

20:51

experience. So it's

20:53

a pretty tough bar to pass for

20:55

us in terms of what we actually

20:58

go launch and market with. And

21:00

then a lot of times I'm just trying to

21:02

create like the world's first XYZ, like we did

21:04

really well with the world's first collective new blush

21:06

world. And that's a really fun

21:08

feeling where, you know, I think that I

21:10

can't believe we made a green blush,

21:13

you know, become on the top selling blushes.

21:15

I don't know if I know retailers, I

21:17

get to it's a really insane thing to

21:19

think about. But like, being able to do

21:21

that repeatedly is is a, you know, something

21:24

that's kind of cool and definitely something that

21:26

I love to, to achieve as we're launching

21:28

additional five times. Yeah,

21:31

it's, you set

21:33

the bar high for yourself, right? And

21:35

but it's but it's hard because

21:37

you want every product after that

21:40

one to be just as good if

21:42

not better, I totally get it. We've

21:44

done that with flavors over the years.

21:47

And has there been any surprises

21:50

along the way where you thought something

21:52

was going to be massive, and it

21:55

was either good or,

21:57

or was a total bomb.

22:00

I've heard. That from so

22:02

many different people accessing the beauty

22:04

industry, we've had some really interesting

22:06

conversations with. Founders. Are there any

22:09

things that. Any great stories to

22:11

share? Were you thought like oh, this

22:13

is going to be massive and it

22:15

just wasn't or you didn't think it

22:17

was going to be that hot and

22:19

then it definitely was much hotter than

22:21

you thought. I guess this blush to

22:23

some extent but we've also had situations

22:25

or or I'll tell you one for

22:27

him as it did. It just

22:29

says that. Examples: We launched a.

22:32

Had discuss flavor years ago

22:34

and it was I. I

22:36

had grown up with hibiscus

22:39

sudden t I grew up

22:41

in Arizona where. A. Very,

22:43

you know, Hispanic culture where hibiscus

22:45

flowers. people sort of understand what

22:48

it could taste like. An when

22:50

we launched at it was fascinating

22:52

to me because it's sold. In.

22:55

The West. By. They didn't

22:57

really sell in the east. Nobody

22:59

got it. Nobody could visualize what

23:01

Hibiscus was. I would imagine hibiscus

23:04

would have bad. Or it

23:06

would be sort of the same may be for

23:08

Asian culture. they. Wouldn't really understand what

23:10

that with taste so that as

23:12

many people would. Grab. It

23:14

is. They wouldn't get it by

23:16

in California and Arizona and Texas.

23:19

People Anderson wasn't discuss was so

23:21

it's really surprising to me and

23:23

we ultimately I. Put it on

23:25

whole. we brought a fact of. For.

23:28

Seasonal. Items and special items.

23:30

And and we. Had it on line but

23:32

I was really surprised that more people than know when

23:34

it was. Yeah,

23:37

I think certain. Ah, I.

23:39

Think summers I think like

23:41

be despises were. In

23:44

our plus did a lot that and then I

23:46

thought it lid on. There was a little bit

23:48

of a gut feeling. can sit like this is

23:50

like a speech, but it's silly to friend. Said.

23:53

I think it was is something that was great for

23:56

its time and I regret the same time. When we

23:58

launched and pledged, Elsa launched a little. That you

24:00

didn't do as well. And comparatively speaking, You.

24:03

Do If he were to use all

24:05

logic the glass would make more sense.

24:07

It's a good save your product to

24:09

trial is a suffered you brand on

24:11

so I river like when we launch

24:14

seeing the difference and helpless fucked up

24:16

instantly or less in early age group

24:18

product it's still like I so love

24:20

it but the nuts us to friends

24:22

and in in edo with season now

24:24

Obama would known for with all of

24:27

us for that was really surprising because.

24:29

I. You know by listen to all experts it

24:31

would sissy like once a loss it's endlessly bunch of

24:34

beauty bread and the that the super safe product to

24:36

watch but they did it only worked out for us

24:38

away. From. So

24:40

interesting. So powerfully built like

24:42

a community around the brown

24:44

seat. I would. Think.

24:46

You initially started on tic toc and the Not

24:49

was kind of where people started to hear about

24:51

what used for your was. But how did you

24:53

launch beyond not intend to get the word out

24:55

about what you were doing. It's

24:58

overly social media driven so did

25:00

on possessing one of our it's

25:02

percentage Instagram suddenly from for us

25:05

on Initially, I mean I'm not

25:07

a concentrated on an influencer. I

25:09

just remembered. thinking. Oh my

25:11

god I'm sitting on so much inventory I

25:13

have to talk about why you love this

25:16

like for he did it and then it

25:18

became something where I realize actually like was

25:20

increase is it such a year? A really

25:22

nice creative process for me and one thing

25:25

as are delicious couldn't bring people on the

25:27

journey of what it's like to build the

25:29

brand on. It's not like I had the

25:31

great Content plan and Motley super played out

25:34

in terms of like what because it's really

25:36

driven by what it's like talking about a

25:38

day in and one thing that least. As

25:41

the as like people to like funneling following

25:43

that turning. Totally.

25:45

And expressly on to talk but I think

25:47

there are on. Instagram and to some extent,

25:49

even within. I mean, I think that there's.

25:52

Definitely. A business community that would

25:54

probably react to that as well. So.

25:56

so something you would warren someone

25:59

who is maybe a few steps

26:01

behind you who is just starting their

26:03

first company in any industry. I

26:05

mean, what do you think you know

26:07

now that you didn't know that about

26:10

being a founder? I

26:12

think being a founder, you know your business better

26:14

than anyone else. I think

26:16

especially like couple steps back, it's so, I

26:18

don't know, I feel

26:20

like there's just so many days of like imposterous

26:23

and job mentally knowing what to do, the fear

26:25

of like creeping in. Sometimes I just took advice

26:27

from other people, but their advice was only relevant

26:29

for their company and their situation. It might not

26:31

have been so relevant for me and my situation.

26:35

I would advise people to like always trust your

26:37

gut because no one's going to know your business

26:39

as intimately as you. Yeah,

26:42

that's so true. I

26:44

think it also takes a lot

26:47

longer than you ever thought it

26:49

was going to take. But can

26:51

you imagine going back into tech,

26:54

going back into doing what you were doing before,

26:56

knowing what you know today? No,

26:59

I don't think I could sell software. Yeah.

27:03

I think that the idea of touching a

27:05

product, a physical product, I was intact

27:07

before starting Hint. I think the idea

27:09

of having a physical product and actually

27:11

watching it go off the line and being

27:13

able to make

27:16

people really

27:19

fall in love with your brand, which

27:21

I'm sure you've heard from

27:23

so many consumers. Are there any

27:26

consumer love letters I call them that

27:28

you've heard from consumers when

27:30

they've gotten a hold of your product that really

27:33

keeps you going on those really hard days that

27:36

you want to share? Yeah,

27:39

my favorite is every time you want a

27:41

new product and we actually get

27:43

real feedback from customers trying it over an extended

27:45

period of time. I get messages

27:47

now for let's say our primary and

27:50

our foundation especially, it's like, I

27:52

don't know how, but this product has cleared

27:54

up my skin. I think about that so

27:56

much because growing up, I had the worst

27:59

acne. went on Accutane like twice,

28:01

makeup was really a source of just

28:03

bad breakouts for me. And she

28:06

creates like a makeup product that actually is helping

28:08

people clear their skin, clear their acne. That's something

28:10

I wish I had when I was super

28:13

insecure and 16 and kind of growing up

28:15

not really knowing my way. It makes

28:18

me feel like I am almost like giving

28:22

my inner child something that she didn't

28:24

have. And so every time someone's

28:26

like you, you know, I feel so confident wearing your

28:28

products or it really changed my skin. I love

28:31

those letters. So

28:34

Fiona Cochan, co-founder and CEO of

28:36

Youthphoria, thank you so much for

28:38

sharing all of your wisdom and

28:41

also just about the product

28:43

Youthphoria. Everyone needs to try it. We'll

28:45

have all the info in the show

28:47

notes, but really appreciate you coming on.

28:50

Thank you so much for having me. Thanks

28:52

again for listening to the Kara Golden show.

28:54

If you would, please give us a review

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and feel free to share this podcast with

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others who would benefit. And of

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course, feel free to subscribe so you don't

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a reminder that I can be found on

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all platforms at Kara Golden. I would

29:11

love to hear from you too. So feel

29:13

free to DM me. And if you want

29:15

to hear more about my journey, I

29:18

hope you will have a listen or pick up

29:20

a copy of my Wall Street Journal best-selling

29:23

book Undaunted, where

29:25

I share more

29:27

about my journey, including founding

29:29

and building Hint. We

29:32

are here every Monday, Wednesday and

29:34

Friday. Thanks for listening and goodbye

29:37

for now.