In this episode, Jeff Popkin, CEO of Ghost Tequila, shares the story behind the unique brand, the process of infusing ghost pepper into tequila, the target market and pricing, and the role of celebrities in branding. Jeff also shares his experience working on a smaller brand and the challenges of building a tequila company. He provides advice for launching a new brand, emphasizing the importance of having the right people, a solid plan, and a passion for what you are doing. So many lessons. So much inspiration. Listen now on this episode of #TheKaraGoldinShow.

To learn more about Jeff Popkin and Ghost Tequila:https://www.instagram.com/ghosttequila/https://www.linkedin.com/in/jeff-popkin-97769862/https://www.tiktok.com/@perfectly_spicyhttps://www.facebook.com/ghosttequilahttps://www.ghosttequila.com/

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Check out our website to view this episode’s show notes:https://karagoldin.com/podcast/500Learn more about your ad choices. Visit megaphone.fm/adchoices