0:05

Welcome

0:05

to the Kelly Roadshow, the place

0:07

for no fluff. easy to implement

0:10

twenty minute or less business

0:12

and leadership lessons to help you

0:14

build a sustainable business that scales.

0:17

lead with integrity and create

0:19

a lasting legacy. I'm

0:21

Kelly Roach, former NFL cheerleader

0:23

and Fortune five hundred executive, turn

0:25

to eight, figure entrepreneur. Let's

0:28

get started.

0:29

Hey,

0:31

everyone. Welcome back to Elliot showed

0:33

super excited to bring you a power pack

0:36

competition today about how Lisa

0:38

was able to build her business from

0:40

zero to over a million dollars

0:42

in two years using the power of

0:44

brand combined with meaningful

0:47

SEO. A seven figure

0:49

leap is something that lot of you

0:51

are working to achieve in your businesses, whether it's

0:53

the next seven figures, the first seven

0:55

figures. So Lisa, welcome to the show because

0:57

you have me here today. Thanks for having

0:59

me. I'm excited to be here and share whatever

1:02

can with your audience. Absolutely. Well,

1:04

I think it's a fascinating conversation. You

1:06

know, we talk a lot about the power

1:08

of brand really being your absolute

1:11

top of funnel umbrella to everything

1:14

else that happens in any

1:16

company that you own and in any entity

1:18

that you build. So I'm really excited

1:21

you're when you decided that you're

1:23

gonna launch lady bugs.

1:25

And you were building a brand

1:27

that that you're running today, digital advertising,

1:30

marketing SEO, you know, all of those things

1:32

when you talk about how you build that

1:34

through brand, can you describe

1:36

like, what does that mean for you? And what did

1:38

that look like? Yeah. So I mean,

1:40

I didn't even really start building the company

1:43

right away. I was just freelancing. So

1:46

I think that the most important

1:48

thing that to start off with is

1:50

to if you're going to start a business

1:52

or grow your business is to start with something

1:54

that you basically walk out

1:57

of the park. An

1:59

amazing job you do for somebody, an

2:01

amazing project, and

2:03

take that experience and bring

2:05

that to your brand and just advocate

2:08

for that everywhere because they think that when

2:10

you start to try to target everybody, you

2:13

aren't targeting anybody. So right

2:15

away, I just started targeting people

2:17

who had similar pain points to the clients

2:20

that I'd already worked with. And it was

2:22

actually women in the beginning.

2:24

I had worked with a lot of women businesses,

2:27

and it just ended up that women

2:30

ended up kind of gravitating to our agency

2:32

even though they didn't have women owned businesses.

2:35

So that might have been a little bit of like

2:37

how our brands spoke to people, especially with the

2:39

name ladybugs.

2:40

And

2:41

so just I think

2:43

doing a really great job and making sure

2:46

that whatever you're doing is getting

2:48

the amount of brand and exposure

2:51

and promotion that you needed

2:53

to get along with people finding you

2:56

under whatever it is you did. So for

2:58

example, like, if you're a builder, and

3:00

you build a custom home and you do a

3:02

really amazing job, that's like

3:04

a really great story to tell. It's a visual

3:06

story. It's a story that you

3:08

can promote on social media. It's

3:10

something you can build a huge case study

3:12

around and you do some local

3:14

SEO So there's just a

3:16

lot about what your everyday journey

3:18

is, in your business, what you do, being

3:21

completely transparent, being able to share

3:23

that with the world and not being afraid,

3:25

like, oh, someone's gonna steal my idea or someone's

3:27

gonna steal my clients. Just

3:29

focus on you and your uniqueness and

3:31

what you do. Yeah. Absolutely.

3:34

For sure. And and that will be what chimes

3:36

through. So if you were talking

3:38

to our audience today about what

3:40

they to really elevate their

3:42

brand knowing that there's going to

3:44

be some

3:47

tough economics that we're going to be dealing

3:49

with the next couple of years what would be kind

3:51

of the brand preparation checklist of

3:53

what you would tell people to be thinking about

3:55

and working on right now? Howard Bauchner:

3:57

Yeah, I mean, I would say just always

3:59

be consistent with what you're doing. So

4:02

if you are trying to build a brand, make sure

4:04

that your brand message is consistent, make

4:07

sure what you're selling is consistent, your

4:09

positioning, all

4:11

that thing, your pricing, and just making

4:13

sure that you have all that set. so that

4:15

there's no brand confusion about what you

4:17

do or who you are or what you charge.

4:19

So having that all a foundation

4:22

for that And even if you're thinking,

4:24

okay, what's going to happen over the next two or

4:26

three years? What's my plan? Having

4:28

kind of a plan for that? And

4:30

then taking all of that and creating some

4:32

kind of a consistent marketing and

4:34

brand building program. So

4:36

something that encompasses everything

4:38

and it, you know, it can depend on what your budget

4:40

is. But, you know, one of

4:42

the most inexpensive ways to promote

4:44

your business is on Google My Business.

4:47

So just making sure you're listed,

4:49

making sure that you have reviews,

4:51

making sure you're putting images of

4:53

your work up there because automatically

4:55

when people search your business in their area,

4:58

that's a lot of the times the first place they're

5:00

gonna find you. So you can kinda get them

5:02

at that first level. Second

5:05

is making sure that you're building

5:07

a social media audience and you're

5:09

building a brand with people who are

5:11

not gonna buy now, but might buy later

5:13

and continuing to like,

5:16

evangelize, like, for your brand and

5:18

give people great tips and help them.

5:20

I may think the more you help people too,

5:22

the more people resonate with that.

5:24

and also taking kind of your brand

5:26

and maybe like your founder story. I don't know

5:28

if you have heard of Dave Hairhirt,

5:30

but he wrote a book called founder

5:32

brand. And, you know, that's taking a

5:34

little bit of the personalization around your

5:36

business and some storytelling around that

5:38

too. And then having, like, making

5:40

sure you have all the digital assets, and

5:43

newsletter, a website that

5:45

you're working on SEO, that you're doing content.

5:47

And again, you can scale that

5:49

based on what your budget what your

5:51

resources are. But, you know,

5:53

a lot of this stuff you can basically learn

5:56

just by youtubing it or googling it.

5:59

but there

5:59

are lots of resources out there for small

6:02

businesses. It's just I think you have to make the

6:04

time.

6:04

Yeah, absolutely. And and I love

6:07

you said about just the simple Google My

6:09

Business, you know. Mhmm. There's so many

6:11

basic essentials where we're doing,

6:13

like, a level ten thing -- Mhmm. --

6:15

like, level one exactly that,

6:18

you know, could be instant access to

6:20

local people. And I also think

6:22

I'm glad you brought it up because I think with

6:24

the pandemic and people not traveling as

6:26

much. And now, obviously, everyone

6:28

is totally, you know, craving

6:30

travel nonstop creating in person

6:32

connection on SAB, wanting to work more locally,

6:35

now is really a time to double down on any

6:37

type of, like, local marketing local

6:39

access local visibility because

6:42

people wanna be out and about. They want

6:44

to connect. Right? And

6:46

they also want to support local, like when the

6:48

community is starting to, you know,

6:50

have some economic difficulties

6:53

or, you know, whatever the case

6:55

might be. coming up in the future. I mean, I think

6:57

certain industries will be affected and certain

6:59

won't. People want to do business

7:01

with people they know too at that point.

7:03

So definitely getting out and talking to

7:05

people and networking and dupe being on

7:07

podcasts and really anything

7:09

that you can do that you can share

7:11

your you

7:12

know, how you can help people. Like, basically,

7:14

people wanna know how you can solve their

7:17

problems. And, you know, if you can solve a

7:19

problem for somebody like them who has a

7:21

similar problem, and help

7:23

them, then that's how you get those

7:25

customers because they can really resonate with,

7:27

you know, what those pain points were and

7:29

And I would say that's like how

7:31

we win most of our business is because we did

7:33

a lookalike client. They, you

7:35

know, they saw a project we did. They had similar

7:38

issues and, you know, and and they really

7:40

resonated with the work that we did.

7:42

Absolutely love everything that you're sharing here, and I

7:44

wanted to dig in a little bit to the

7:46

local network that you don't speaking

7:48

of, building local, being

7:50

miserable to people that want to publish and

7:52

share with you all of that. So you have brought

7:54

together over five thousand women

7:57

to support one another. And

7:59

I would love to hear more about, you know,

8:01

did you build that as a way

8:03

to support what you were doing with ladybugs?

8:05

Or they complete separate how do they work

8:07

together, and tell me a little bit

8:09

about what did the roadmap

8:11

and the process and the the evolution

8:14

look like to go from zero to five

8:16

thousand women in this group? Yeah. So

8:18

so I previously worked for

8:20

another agency where I was a part

8:22

owner And so as

8:24

part of my job there, you know, I really

8:26

wanted to kind

8:29

of be a mentor and

8:31

help other women. And so and

8:33

also, you know, really help women get

8:35

educated, like, on the digital space and

8:37

stuff like that. I wouldn't say that

8:39

I grew it to you

8:41

know, create customers or for my

8:44

business. At the time, I was actually

8:46

getting divorced and I built it to

8:48

meet new people. and just

8:50

women that, you know, might have

8:52

different businesses and different challenges than,

8:54

like, how we could support one another. So

8:57

it basically became a

8:59

group that, you know, we had a lot of events and

9:01

everything before COVID, but

9:03

it became a group where a lot of women grew their

9:05

businesses. So it became a community to grow your business

9:08

on, but it wasn't really a community that

9:10

I grew my business on. It was just

9:12

something I wanted to do and I want to be a

9:14

part of. I just wanted to be a part

9:16

of being a mentor and helping other

9:18

businesses. So that does

9:20

always come back to you in some way, shape, or

9:22

form. But you

9:24

know, my job on there is, like, help other

9:26

people grow their business. And

9:28

and so, yeah, it's been really great for

9:30

that. Google has been, you know, obviously,

9:32

we had to shut down events and all that stuff, but the

9:34

group is still growing strong and hopefully we'll

9:36

get back there. But there are

9:38

lots of those great communities and that is

9:40

another way to grow your businesses to get

9:42

involved in these online communities. And

9:44

they have them in different cities and

9:46

different towns and and even

9:48

just getting into, like, your local groups,

9:50

like, your town groups, like, those are all

9:52

great ways to make relationships

9:55

and meet partners and, you

9:57

know, I don't think that it's great for being

9:59

on there trying to sell. It's definitely

10:01

more about, like, build the relationships with

10:04

people and people that, you know, get to

10:06

know them, get to help them, and you

10:08

can really then, you know, I kind

10:10

of feel like if you help other people, it just kinda

10:12

comes back. You can't really have an intention. Like,

10:14

I'm gonna network with this person and get to know

10:16

this person, so they give me leads. Like, you can't

10:18

have that attitude. So, you

10:20

know, you can build a really beautiful

10:22

network that way and a great support system

10:24

and all that kind of stuff. So

10:26

that's sort of how that came about, and

10:28

it just grew naturally over

10:30

time and

10:32

especially over, like, right before COVID the year

10:34

before it just seemed to really explode. So

10:37

And, you know, obviously, there's lots of groups like

10:39

that. So that's another really great way to

10:41

promote your business. You mentioned that you

10:43

have the other agency that you are a

10:45

part owner before you built the agency that

10:47

you have for me. So talk to me a little about,

10:49

like, what were your biggest learnings

10:51

from that? And then

10:53

from what you learned from that experience?

10:55

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12:47

Did have

12:51

ladybugs before that, and then I merged with

12:53

them. So there was a lot of stuff from original

12:55

ladybugs that I really loved.

12:57

And

12:58

then the other thing really

13:00

that I learned was that I still really

13:02

enjoy working with the clients. Like,

13:04

everybody says, oh, the owner needs to with

13:06

on the business and promote the business and

13:08

and not be in the client account. So

13:11

I really miss doing the work because I

13:13

am a marketer, like, at heart that

13:15

is really what I'm good at.

13:17

And so I wanted

13:19

to really be back doing

13:21

that again and sort of build a

13:23

team that more ran the company, and

13:25

I could still and, you know,

13:27

biggest thing now, I think, is that I'm

13:29

mentoring a lot in teaching, I'm building

13:31

skills for other people in the company.

13:33

And being able to

13:35

be a part of that with clients again is

13:37

really great. That's what I really missed.

13:40

So Will I always do it?

13:42

I'm not really sure. But right

13:44

now, I'm doing it, and I'm leading other

13:46

people on the journey to to be

13:48

at my level, and I'm learning from

13:50

them too. So I think that's

13:52

what's something really different. And

13:54

also, you know, just the way that

13:56

I work as a person I'm

13:58

not a super process oriented

13:59

person. I'm more creative. I'm more

14:02

iterative. Kind of

14:03

more. I work at it better in an agile environment.

14:06

So I created an agency

14:08

where we embraced that type of

14:10

agile experience, especially

14:12

on growth projects people are really doing like

14:14

a big transformation of their business and

14:16

they're super nervous and, you

14:18

know, they don't really wanna make all the

14:20

changes right away. So I

14:23

that spoke to a lot of like what was going on in

14:25

COVID and stuff like that. So

14:27

we're definitely very different than, like,

14:29

what I did before. Mhmm.

14:32

So, you know,

14:33

I think one of the things coming

14:35

into an economic time as

14:37

we are today is that

14:39

customer retention becomes even

14:41

more important. Right? And

14:43

being able to wow your

14:45

customers and retain them

14:47

and elevate them so

14:49

that you're not facing a high churn

14:51

number is super important.

14:53

What have you found in the

14:55

world of agency services that

14:57

has been most important in fact

15:00

been done for you model in order

15:02

to drive that?

15:04

So I think part of

15:06

it is that we're not a done for you model.

15:08

We're a very corroborative model.

15:10

So I think that

15:12

people who really wanna grow and grow their

15:14

marketing, not just have somebody else

15:16

do it. they're really engaged with

15:18

you. So they're really relying on you

15:20

to move them further

15:22

along the level of marketing that

15:24

they're doing. And so they kinda need your expertise

15:26

versus your services. Mhmm.

15:29

So, you know, some of our clients are in

15:31

full outsourced marketing engagements

15:33

with us. some are in collaborative consulting

15:35

arrangements with us. So I think that

15:37

you have to meet the customer where they

15:39

are. You can't say, oh, we're just gonna do

15:41

outsourced marketing, and that's it. We're not

15:43

gonna be collaborative versus the thought

15:45

process. So I think

15:47

for us, timing of various levels

15:49

of how we work with clients. And

15:51

honestly, just not being fearful of

15:53

being too transparent. There's nothing wrong with your

15:55

clients learning there's nothing

15:57

wrong with them knowing as much as you

15:59

do. Their struggle is always

16:01

gonna be time and energy. Yeah.

16:03

So wherever you can sit in the gap peak for

16:05

people and meet them where they are.

16:07

I think that's super important

16:09

and not being, like, black and white,

16:11

like, oh, we only do things this way.

16:13

I think that mindset moving

16:15

forward you know, and you have to be okay with

16:17

losing some business and not take it

16:19

personal because they might not be where they were

16:21

when they met you. they

16:23

hire a marketing person internally. And

16:26

that's okay. You know, there's always somebody

16:28

out there that needs something. So I think

16:30

nothing afraid of that and embracing the

16:32

thought that maybe you lose a big

16:34

client that's a lot of work. You can help more

16:36

smaller clients or you could consult more.

16:39

So just not being totally set in like how

16:41

you're gonna work with every single client.

16:43

For sure. And what have

16:45

you found to be the absolute,

16:47

you know, best practices

16:49

that you feel are most important

16:51

for a brand that is gonna do a

16:53

collaborative done with you or done forty

16:55

type service similar to, you

16:57

know, an agency. Like yours,

16:59

like, what would you say are the top, you

17:01

know, three to five things that are absolute

17:03

musts in the marketing?

17:04

So I am

17:05

a big proponent

17:08

of SEO. So I

17:10

think having your digital presence,

17:12

you know, out there and

17:14

perfected and messaged correctly

17:16

is super important because

17:18

you know, you can always see the people

17:20

that call you. Like, you can say, oh, I got ten

17:22

leads off my site or five, but you don't

17:25

know who didn't call you and why

17:27

they didn't call you. So you always

17:29

want to be really fasting and making

17:31

sure that you're speaking to the people that you

17:33

are attracting. And I

17:35

think it's super important to be

17:37

updating that all of the time. Like,

17:39

you should be looking at your website every month

17:41

and maybe every two weeks and

17:43

looking at your search terms and looking

17:45

at what people are going to and always be

17:48

iterating better. So I'm number

17:50

one digital presence and SEO and

17:52

social media. And then

17:54

along with, like, you know, making sure

17:56

you're on podcasts and sharing your

17:59

knowledge.

17:59

So, yeah,

18:00

unlimited digital girls. So, of course, I'm

18:02

always gonna say, website SEO, even

18:05

digital advertising for some brands depending on

18:07

what your brand is. So

18:10

yeah. Yeah. No. That's great.

18:12

And what would you say or some of the sakes

18:14

who have wait for someone that's listening to the

18:16

show today that wants to build,

18:18

you know, this this type of

18:20

business and this type of or maybe wants to

18:22

add I have a lot of clients that already run a

18:24

service based business of some kind, but

18:27

then add, you know, an additional leg

18:29

to the business. what are some things that you would

18:31

say to to try and avoid? I

18:34

mean, I wouldn't be too stuck on

18:36

what your ending is, like what your

18:38

goals are because sometimes the

18:40

finest jewels are found

18:42

in the road less traveled.

18:44

I mean, like, for example, like

18:46

Amazon, you know, back in the two thousands when they were

18:48

trying to be a store, they figured out,

18:50

oh, we have all this server space and, you

18:52

know, and they became Amazon because they

18:54

started renting server space, and that was, like,

18:56

never in the plan. So I think you have to

18:58

be okay with things that are not in

19:00

the plan. And

19:02

just making sure that when little opportunities present themselves,

19:04

that might be the universe saying, hey,

19:06

you know, maybe you should look at this and maybe you

19:08

should look at that. Like, some people are, like, you need

19:10

to be laser focused. But

19:14

being laser focused is not always

19:16

the best solution to wanting

19:18

to grow your business and expand. And I think

19:20

people always need to be innovating, like,

19:23

always coming up with new things, not being

19:25

scared to fail. And the

19:27

big mistake that people make is trying to be

19:29

like other people. Like, that is the biggest

19:31

mistake you can make because then you're just a

19:33

follower. Yeah. People wanna work

19:35

with leaders. Penbie

19:37

Moore wrote a whole book on the topic, but

19:39

not a Green More. Oh, I have to

19:42

read that. you

19:44

know, now than Right? Because, you know, people

19:47

it's it's your distinction

19:49

of what, you know, you are

19:51

trying to do in the world

19:53

how you're trying to do it that is different

19:57

from everyone else that is what gives the

19:59

person who's looking for that

20:01

distinction. an answer to their problem.

20:02

Right? And it's it's crazy because I

20:05

think sometimes

20:05

as business owners, we do

20:08

more damn to our own brands

20:10

that we do. How by trying

20:12

to keep up with what you see going in the

20:14

market versus just listening to your

20:16

own instincts, I

20:16

mean, like, you know, hey, this is a

20:19

gap. Build this gap. You know, like I

20:21

see I can help people over here.

20:22

So that's great stuff. Is

20:25

there any specific resource that you

20:27

wanna share or anything that you

20:29

want anybody that is listening today to take

20:31

action on if they wanna learn about

20:33

what you do, how help people, how to learn from you? Yeah.

20:36

I mean, I definitely you can definitely follow

20:38

me on, like, LinkedIn or on

20:40

a broad, we do provide

20:42

lots of resources at ladybugz dot

20:45

com. But there are so many great people you

20:47

can learn from, like Neil Patel,

20:49

who's an SEO guru, moaz

20:51

dot org, which is a search engine

20:55

optimization company blog. And there's lots

20:57

of tools and things

20:59

that you can DIY yourself.

21:01

There's just so much out there to

21:03

learn. So, you know, just

21:05

go to the to to kind

21:07

of figure out. And, you know, these groups,

21:10

these groups that you join have so many people that

21:12

wanna help you. So

21:14

If you reach out to the right resources, you know, you can always

21:16

find them, but I'm always happy to connect with

21:18

people on LinkedIn. Mhmm. And yeah.

21:20

And just websites ladybug lizzie dot

21:22

com and all of our specials are there, so you can

21:24

get back with us there too. Absolutely.

21:27

Absolutely. Well, thank you, Lisa, so

21:29

much for coming on the show today. Thank you for everything that

21:31

you shared. And to all the

21:33

listeners, pick something that you heard on the show

21:35

today, take action right away, and let's keep your

21:38

businesses dry.

21:41

Most business

21:42

owners think that they have to work longer hours

21:44

and add more compact

21:46

equity to their business in order to achieve

21:49

seven or eight figures online. Well,

21:51

after achieving eight figure success and

21:53

helping others to do the same, I'm here

21:55

to tell you It's not about

21:57

complexity. It's certainly not about

21:59

algorithms or fancy

22:01

funnels that don't convert. In

22:03

path, there are simple strategies focused on

22:05

human connection and really showing up

22:07

serving, teaching, and making a difference

22:09

for people that can help you

22:11

to make big leaps

22:13

in your business with just

22:15

one simple strategy. So if you wanna

22:17

learn the key thing that my clients

22:20

have over and over again to produce six and

22:22

seven figure leaps in their business to

22:24

cross the threshold of seven and

22:26

even eight figures Click the link and

22:28

come join me for the free workshop I have

22:30

coming up. It's time to take back your

22:32

time, enjoy some

22:34

freedom,

22:34

And finally step into the

22:37

empowered and fulfilled CEO that

22:39

you're meant to be. Click the link and I'll

22:41

see you

22:42

inside. Thank

22:49

you so much for listening to

22:51

the Kelly Roadshow.

22:52

If you enjoyed this episode,

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