When the market becomes saturated and competitive, how can you differentiate your business to stand out from the crowd?

In today’s episode, I am joined by Nida Leardprasopsuk, the CEO of NIDA LEARD Coaching & Consulting, to teach us how entrepreneurs can create a category of one business. She also unpacks the incredible results that business owners get when they find and tap into their ultra-geniuses.

Want to raise the bar and set yourself apart from the rest? Then tune in to this episode by hitting that play button. 

Resource Links:

• Your Social Voice Website (https://www.yoursocialvoice.com.au/)
• Become the Mogul of your industry (https://www.mogulcall.com)
• Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
• Check out Nida’s FREE quiz: Find Your Entrepreneurial Edge (nidaleard.com/quiz)
• Follow and connect with Nida on Instagram (@nidaleard) 

What we discussed in this episode:

1. What category of one business means [1:33]
2. How to start differentiating your business from the market [3:28]
   a. Look at the industry you’re in and find the gaps [4:11]
   b. Identifying your ultra genius [4:57]
3. What drove Nida into the coaching and consulting industry [6:44]
4. The results and benefits of finding your own category of one [13:42]
5. How Nida helped her clients transform themselves and their business [17:15]
   a. With continuous feedback, people can get so much better [19:55]
6. Search for that ultra genius and cultivate it [23:09] 

About Nida Leardprasopsuk 

Nida Leardprasopsuk is a master certified business coach, author, and entrepreneur with a unique background in marketing, business, and psychology. After leaving the corporate world, Nida dedicates her time helping coaches, consultants, experts, thought leaders, and service providers reinvent and innovate to become a ‘Category of One’ business. She is the CEO of NIDA LEARD Coaching & Consulting, a contributor for Forbes, and the author of One to Millions Entrepreneur.

Connect with Nida by following her on Instagram at @nidaleard. You can also check out her FREE quiz here to find out your entrepreneurial edge! 

Thanks for checking out today’s episode! Be sure to tune in for the next one, subscribe, and share this podcast. 

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