Getting new customers is essential to the growth and profitability of any business. You can create customer personas that accurately reflect your ideal client by having a thorough understanding of the needs, pain points, and interests of your t

Cashflow Management: 5 Tips and Strategies for Improving Business Success | Ep. 10

Jan 21st, 2023 7m 50s

As a small business owner, do you struggle with the financial side of the business? Managing your financials can be a challenge for a number of reasons. For example, are you using an accounting system, do customers pay you slowly, or does your

Course Overview: Branding Your Business For Success | Ep. 9

Apr 11th, 2022 3m 18s

As a small business owner, you might be wondering: What is Branding, and why is it so important? A strong brand identity is one of the most crucial components of any organization, whether large or small, retail or B2B. In increasingly competiti

Attract New Customers: How To Market Your Business on a Small Budget | Ep. 8

Mar 23rd, 2022 12m 9s

A common challenge for most small businesses is how to attract new customers. Our guest today is Jason Wardrop, who is going to give us some ideas on how to market your business on a small budget.If this show provided any value or knowledge ins

Customer Journey Maps: Understanding The Path From Awareness Thru Purchase To Increase Sales | Ep. 7

Mar 11th, 2022 12m 49s

Have you considered being your own customer? What I mean is look at your business from the perspective of a customer. For example, if you sell your products online and notice your cart abandonment rate is high. Or perhaps, you have a retail sto

Customer Experience: Tips on How To Delight Your Customers To Improve Branding | Ep. 6

Aug 18th, 2021 13m 37s

Have you ever seen customer surveys on a website asking this simple question? On a scale from 0 to 10, how likely are you to recommend our company to a friend or colleague?" This is essentially a customer feedback question to determine how loya

Press Releases: How To Increase Brand Awareness For Your Business | Ep. 5

Aug 5th, 2021 9m 30s

Do you want your brand to grow and have name recognition like some of the most iconic brands? I'm referring to those brands where you may see a logo or hear a sound, and you instantly know the company's name. If you want to be like them, you ca

How To Use Pop-Up Stores To Create Your Competitive Advantage | Ep. 4

Jul 22nd, 2021 13m 55s

I recently attended a local Pop-Up Shop event. In case you are not familiar with the term, a pop-up shop, sometimes referred to as flash retailing, is a trend where an entrepreneur randomly opens a sales space for a short amount of time, usuall

How To Use Facebook Ads To Build An Email List For Lead Generation | Ep.3

Oct 28th, 2020 13m 15s

In this episode, we discuss how to build and email list using Facebook as a traffic source as part of a lead generation strategy. We also introduce the concepts of Customer Personas, A/B Testing, and Capture Pages.

Lead Generation Strategies for Local Businesses | Ep. 2

Oct 14th, 2020 11m 16s

Episode SummaryIn this episode we discuss high-impact approaches to grow your local business. Effective local lead generation strategies can help you acquire more customers. However, many digital marketing strategies are unfocused. The strategi

The Marketing Audit

Aug 16th, 2014 51s

Auditing the marketing function within your organization is the hidden link between long-term customer engagement and sustainable revenue growth. In this book, we provide a questionnaire consisting of 50 questions that will allow you to align

The Impact of the Internet on Retail Marketing Strategies

Aug 15th, 2014 3m 55s

The communication channels to the consumer have expanded in number as well as complexity with the global expansion of the Internet and related information technology based products and services.

The Implications of Interpersonal and Word of Mouth Communications

Aug 9th, 2014 1m 7s

Marketing in the 21st century has become a challenging endeavor for marketers. There is an evolution in the world of marketing as traditional forms of media are decreasing in effectiveness and are being replaced by new forms of content delivere

Rate