In today’s podcast, we learn the story of Mahisha Dellinger, the Founder and CEO of CURLS Beauty Brands and of The Hardest Working Collection skincare. She shares her wealth of knowledge on how to succeed as a black woman in America against all odds. Today, her products are in every major retailer, from “big box” stores like Walmart, Target, and Bed Bath & Beyond to drug stores like, WalGreens, Rite Aid, and CVS. It has become a go-to hair brand for some of Hollywood’s top celebrities including Halle Berry, Yara Shahidi and Zendaya. She is the author of the memoir “Against All Odds: From the Projects to the Penthouse” and star of “Mind Your Business with Mahisha” on the OWN network. Dellinger has also been featured on BET,  Good Morning America, HS magazine and Forbes. #lagoals

Topics Covered:

• Her journey from poverty to success
• The importance of taking risks when starting a business
• How personal experiences can shape your success
• Why education can get you out of poverty  
• Experiences of racism that made her strive to succeed
• How to transition from a 9-5  job to your own business
• The significance of doing your due diligence before starting a business
• How to pitch to major retailers
• Ways to be unique with your products 
• The value of sticking with your business vision
• Mistakes people make in business
• Why you should make a business plan
• How to persevere as a black person in America despite being marginalized or treated differently

Part 2  

• How to take your business to the next level
• How to meet the right people to grow your business
• How to scale your business over time
• Advice to black women on how to deal with difficult situations
• How to adapt to digital marketing (from retail)
• The importance of outsourcing
• How to measure success in life and business
• Top 3 tips for success 

To listen to part 2 of this interview, visit: http://lagoals.com/podcast

Curls Instagram: www.instagram.com/curls

Curls Website: www.curls.biz

Hardest Working Collection Instagram: www.instagram.com/hardestworkingcollection

Hardest Working Collection Website: https://hardestworkingcollection.com/ 

Mahisha Dellinger Instagram: www.instagram.com/mahisha_dellinger

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