If you struggle with saying no or narrowing down your focus as you build your business, this insight from Donovan will help. We chat about why it's important to know exactly who your customer is, the secret weapon in business no ones focuses on (systems), and why you should offer fewer products instead of trying to have something for everyone.

Donovan Janus is Founder and CEO of 17hats, a Pasadena, CA tech company that provides an online suite of business tools to help small businesses organize, systemize and grow.  Donovan is a lifelong entrepreneur, with a passion for helping small business owners.

Books mentioned:

• The E-Myth by Michael Gerber
• Influence: The Psychology of Persuasion by Robert Cialdini